Inside The Magic Kingdom: How Disney Achieved Success
Inside The Magic Kingdom: How Disney Achieved Success
He created the world’s first multimedia empire and he did it by making people smile. An entrepreneur with a natural flair for animation, Disney became one of the world’s most well-known and respected entertainers, creating a company that continues to gross over $30 billion yearly. What was the secret behind the magic?
He Pushed His Sales: From cartoons to movies to theme parks to merchandise, Disney tried to ensure that wherever possible, he was seizing the opportunity to promote his brand. A master at cross-promotion and brand stretching, Disney made certain that wherever he could remind people about his products, that he took advantage of that chance. He was a pioneer that pushed the worlds of marketing and merchandising to new levels.
He Followed His Dreams: “You reach a point where you don't work for money,” Disney said. He reached that point early on in his career; he had pursued his passion to the point where he had made it successful and his work became a pleasure. He encountered obstacles and discouragement at every step of the way, but was passionate and courageous enough to continue working towards his goals in spite of everything. “All the adversity I've had in my life, all my troubles and obstacles, have strengthened me,” he said.
He Was Creative: “I first saw the site for Disneyland back in 1953,” said Disney. “In those days it was all flat land – no rivers, no mountains, no castles or rocket ships – just orange groves, and a few acres of walnut trees." Where others saw a blank canvass, Disney saw a work of art. He noticed opportunities where others had not even been looking. It was his creativity and his fertile imagination that enabled him to sustain a decades-long successful career.
He Seized Control: After an early learning experience, Disney quickly came to understand the importance of having creative control and legal ownership of his work. Once he had become his own boss, Disney prided himself on his management skills, maintaining a hands-on approach while still giving his employers a degree of independence. By taking control of his own business, Disney steered himself to success.
He Was Selective: “You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you,” said Disney. Despite his success, Disney was not without his failures. He, too, had to learn the difference between passion and blind faith. While passion was a crucial ingredient to his success, Disney grew to understand that passion and business savvy did not always go hand in hand and that success required sacrifice.
Disney died on December 15, 1966 but his legacy carries on to this day. As a producer, director and animator, Disney created one of the world’s most recognized and cherished brands. To other budding entrepreneurs, he says this: “The way to get started is to quit talking and begin doing.”
Inside The Magic Kingdom How Disney Achieved Success
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“Always remember that this whole thing was started with a dream and a mouse,” Disney said.
He created the world’s first multimedia empire and he did it by making people smile. An entrepreneur with a natural flair for animation, Disney became one of the world’s most well-known and respected entertainers, creating a company that continues to gross over $30 billion yearly. What was the secret behind the magic?
He Pushed His Sales: From cartoons to movies to theme parks to merchandise, Disney tried to ensure that wherever possible, he was seizing the opportunity to promote his brand. A master at cross-promotion and brand stretching, Disney made certain that wherever he could remind people about his products, that he took advantage of that chance. He was a pioneer that pushed the worlds of marketing and merchandising to new levels.
He Followed His Dreams: “You reach a point where you don't work for money,” Disney said. He reached that point early on in his career; he had pursued his passion to the point where he had made it successful and his work became a pleasure. He encountered obstacles and discouragement at every step of the way, but was passionate and courageous enough to continue working towards his goals in spite of everything. “All the adversity I've had in my life, all my troubles and obstacles, have strengthened me,” he said.
He Was Creative: “I first saw the site for Disneyland back in 1953,” said Disney. “In those days it was all flat land – no rivers, no mountains, no castles or rocket ships – just orange groves, and a few acres of walnut trees." Where others saw a blank canvass, Disney saw a work of art. He noticed opportunities where others had not even been looking. It was his creativity and his fertile imagination that enabled him to sustain a decades-long successful career.
He Seized Control: After an early learning experience, Disney quickly came to understand the importance of having creative control and legal ownership of his work. Once he had become his own boss, Disney prided himself on his management skills, maintaining a hands-on approach while still giving his employers a degree of independence. By taking control of his own business, Disney steered himself to success.
He Was Selective: “You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you,” said Disney. Despite his success, Disney was not without his failures. He, too, had to learn the difference between passion and blind faith. While passion was a crucial ingredient to his success, Disney grew to understand that passion and business savvy did not always go hand in hand and that success required sacrifice.
Disney died on December 15, 1966 but his legacy carries on to this day. As a producer, director and animator, Disney created one of the world’s most recognized and cherished brands. To other budding entrepreneurs, he says this: “The way to get started is to quit talking and begin doing.”
Inside The Magic Kingdom How Disney Achieved Success
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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