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Walt Disney Florida

Following the success of the world famous Disneyland in California, founder Walt Disney wanted to expand his operations. He quietly began purchasing land in central Florida under the mask of fake companies in order to keep prices low. On February 2, 1967, after meeting with various local legislative, civic, and industrial leaders, a new Walt Disney Florida project was announced in a press release by Walt Disney Productions. Called “Disney World,” this new Walt Disney Florida project was to be built on a 43-square mile piece of land sixteen miles southwest of Orlando, Florida.

Basic elements of the project were to be similar to the California amusement park, including outdoor sports centres and a series of theme motels surrounding the area. However, there were also planned to be a number of major differences between this and California ventures, namely the establishment of an Experimental Prototype Community of Tomorrow (EPCOT), which was supposed to become home to 20,000 permanent residents and serve as a real-life lab for new technologies and ideas about the urban future.

The entire cost of the project was meant to cost $600 million and take years to construct. However, it was estimated that in its first ten years of operation, the park would directly generate $6.6 billion – half from expenditures by tourists and half from new jobs created. At the press conference where it was first announced, CEO Roy O. Disney – Walt’s younger brother – said, “Our corporation is dedicated to making Walt Disney’s dream a reality.” Completing the project had become the founder’s new dream.

Today, that Walt Disney Florida project continues to be one of the top vacation destinations for families around the world. Several parks fill Walt Disney Florida, including Magic Kingdom – the first and most famous of the four, the Animal Kingdom Park, Epcot Park, and MGM Studios, which houses the infamous Tower of Terror. With four separate parks full of shows, rides, and a myriad of other attractions, as well as shopping and restaurants, Walt Disney Florida is always listed as a must-see sight in travel books for the state.

Despite its success the venture has not been without its problems. Indeed, the recent controversy between Disney Vice Chairman Roy Edward Disney – nephew of the company’s founder – and CEO Michael Eisner was much publicized. Disney felt Eisner had turned the company into a “rapacious, soul-less” company, and resigned from his position. In 2004, Disney released this statement: “Closure of the Walt Disney Florida Feature Animation facility is yet another example of Michael Eisner’s de-emphasis of creativity and total indifference to the impact his decisions have on the people who helped to make the company great.”

The project opened its doors on October 1, 1971. Today, the attraction receives over 40 million visitors each year and that number continues to grow. It was one of the largest contributors to the over $34.3 billion in revenues the parent company generated in 2006.





Walt Disney Florida

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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website


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