Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

By Jennifer Lopez

Jennifer Lopez Quote


Staff post about: Jennifer Lopez
Become an Author

Free PDF Download
Jennifer Lopez Lyrics - By Jennifer Lopez

Name: Email:


She had been nominated for a Grammy Award for her singing and a Golden Globe Award for her acting, but it wasn’t until 2001 that Jennifer Lopez says she truly fulfilled one of her biggest dreams. That was the year that JLO by Jennifer Lopez was launched – the Latin diva’s very own signature collection of sportswear. Now, women across the world could have access to her unique sense of style and fashion.

“I’ve always had great respect for fashion icons and their impact on society,” Lopez says in explaining her motivations behind the creation of JLO. “I’m working to fulfill my vision of creating a brand that incorporates every aspect of my life. I am in the fashion business to create a brand that will have an effect on the women’s marketplace.”

The same year that JLO was launched, the artist teamed up with Andy Hilfiger, brother of the American fashion icon Tommy Hilfiger, to establish Sweetface Fashion Company. Under this umbrella corporation, She has since expanded her sportswear line to create a complete lifestyle brand. Sweetface now incorporates products in eleven different categories, including Girls, Swimwear, Fragrances (Glow by JLO, Body Glow by JLO, Miami Glow, Love at First Glow, and the unisex Glow After Dark), Eyewear, Hats, Gloves, Scarves, Jewelry, Outerwear, Handbags, Lingerie, Watches and Footwear.

By July 2002, all of these products by Jennifer Lopez could now be found in Canada and Central America; Sweetface had begun a process of international distribution. Two years later, the company joined forces with Crocus International in opening the first JLO boutique in Moscow, Russia. The brand’s popularity continued to grow after its showcase at Olympus Fashion Week in New York City. The response following the event was so positive that Lopez decided to launch a new women’s contemporary brand, also called Sweetface.

Today, JLO is the most successful fashion line by any artist in history. “Jennifer continues to set new standards in women’s fashion and lifestyles,” says Hilfiger. “We are committed to the expansion and growth of the JLO brand under the Sweetface umbrella and will continue to take the brand to new levels of success. Sweetface will continue to expand the brand as a fashion authority with virtually limitless opportunities.”

This year, it was announced that JLO will be rebranded as the fashion line JustSweet, which will also see the introduction of a wide new range of clothing and fragrances. However, as the company’s success continues to grow, so too has its unpopularity with various groups, including the well known People for the Ethical Treatment of Animals (PETA). Because her products frequently use fur, PETA questions Lopez’s concern for animal rights. Anywhere between ten to one hundred PETA protesters can usually be seen at her movie screenings and other events in which she is in attendance.

Despite the criticism, products by Jennifer Lopez continue to be sold at an increasing rate on the Internet and in department stores across the world.


Related Articles

  Jennifer Lopez and Marc Anthony
  Jennifer Lopez Lyrics
  Jennifer Lopez Hair
  The Triple Threat: Jennifer Lopez is Born
  Lesson #2: Bear With It
  Lesson #1: Give It All You’ve Got
  Lesson #3: Follow Your Heart
  Dress Up Jennifer Lopez
  Lesson #4: Use Your Intuition
  Singing All The Way To The Bank: How Lopez Achieved Success
  Lesson #5: Stay True To Your Roots
  How to avoid the 7 deadly sins of business storytelling
  Being A Doer Is How You Change Things
  The Fly Girl Takes Off: Lopez’s Career Soars
  Keep Visitors On Your Site Longer
  Understanding the Search Engines
  Using PDFs Correctly
  What You Dont Know About KeywordsThat Your Competitors May Know
  Improve Your Web Copy
  How to Scientifically Increase Your Conversion Rate

Home > Famous-Entrepreneurs > Jennifer Lopez > By Jennifer Lopez >

Free PDF Download
Jennifer Lopez Lyrics - By Jennifer Lopez

Name: Email:


Related Forum Posts

Re: Quote of the Day - “Whatever you want to do, do it!” – Jenni Re: Quote of the Day - “Whatever you want to do, do it!” – Jenni
In The Agency Business In The Agency Business
Big vs. Small Companies Big vs. Small Companies
Business Directories Business Directories
Small Business Stories To Watch Small Business Stories To Watch

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause
Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.