---

Staff post about: Wolfgang Puck Become an Author

Tweet

---

---

Puck has never been one for pretensions. Despite being a gourmet chef who caters to the who’s who of Hollywood and many of America’s other elite, Puck has refused to succumb to the glitz and the airs of many of the other top chefs. He has kept his recipes simple and their presentation equally so, his restaurant designs unfussy and his overall message clear-cut: “I think people can walk by, and they see the menu. It’s not intimidating and the food is interesting. If they get good food, friendly service in a nice environment, people will come back and tell their friends.”

Indeed, for over 25 years, people have kept coming back and telling their friends. It is the casual yet sophisticated nature with which Puck approaches all of his businesses that has endeared him to the American public as well as his culinary peers. His priority has always been on creating simple, innovative and tasty food and to share that with as many people as possible. Everything beyond the food is an afterthought. “The design is really the backdrop to great good and great service,” he says. “It is the happy customer who makes the ambiance of the restaurant inviting and exciting. So I always believe great food, great service and wonderful customers put into the right space, will make a successful restaurant.”

Many of the most elite chefs pride themselves on the presentation of their dishes, fussing over even the minutest of details and creating complicated and intricate displays to wow the diner’s eye. While Puck is too a believer in a nice presentation, he believes that good food is the most basic of requirements, and with that the presentation comes secondary. “I really believe food has to look good by itself,” he says. “If you buy good, fresh green beans, you don’t have to line them up in a row or anything like that. Just put them out on a nice-looking plate.” Class and simplicity, but never pretension, he insists.

Part of keeping it simple for Puck means knowing one’s own limits. No matter who his client may be, Puck knows what will and wont work for an event and won’t succumb to pressures to create extravagant dishes that are simply not feasible. “We could do almost anything for a smaller party,” he says. “For example, with a party of 100 I can do a chocolate soufflé.” But, for the Academy Awards Governor’s Ball, for which he has been the official caterer for 12 consecutive years, “I’d say, ‘Forget about it.’”

Puck’s commitment to innovate and create exciting new recipes is never overrun by his desire to maintain the minimal style for which he has become famous. He remains determined to bring diners “a mixture of things they are familiar with, and new things, too.” But, in the end, having a simple and reliable product is what Puck has proven will keep the masses coming back for more. No gimmicks, no fancy advertising – simply good food.

Related Articles

  Manage Fear of Failure
  What Does Your Gut Say?
  Who Is Your Proud Family?
  How A Game Of Rugby League Can Teach You To Make Your Online Business A Success.
  Three Marketing Lessons from Realtors
  The Gravity of Failure
  Now You Can Have Get More and Better Affiliate Program With Less Effort
  Entrepreneur – How Not To Have A Bad Employee?
  Frustrated Network Marketer - Needs vs. Wants
  The Explanation Gap
  The “adjacent possibility”
  Selling swimming pools is the same as selling what you sell
  The Highest Leverage Investment in a Business is...
  Getting Rich Is An Exact Science
  When Selling Keep It Simple Stupid
  Losing The Deal - Yeah, It Does Happen To All Sales Professionals too!
  Agree on the problem first
  Lesson #1: Embrace Your Inner Child
  LESSONS FROM THE ROYAL WEDDING
  Leadership Lessons Heard

Related Forum Posts

Re: Host of Marketing Made Simple TV
Re: New Infographic: Top Ten Reasons to Partner with Someone
Re: Is being too connected pushing your business forward or back
Dan Kennedy Marketing Methods
Re: Bnefits of Email marketing

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet