Lesson #2: Keep it Simple
Lesson #2: Keep it Simple
Indeed, for over 25 years, people have kept coming back and telling their friends. It is the casual yet sophisticated nature with which Puck approaches all of his businesses that has endeared him to the American public as well as his culinary peers. His priority has always been on creating simple, innovative and tasty food and to share that with as many people as possible. Everything beyond the food is an afterthought. “The design is really the backdrop to great good and great service,” he says. “It is the happy customer who makes the ambiance of the restaurant inviting and exciting. So I always believe great food, great service and wonderful customers put into the right space, will make a successful restaurant.”
Many of the most elite chefs pride themselves on the presentation of their dishes, fussing over even the minutest of details and creating complicated and intricate displays to wow the diner’s eye. While Puck is too a believer in a nice presentation, he believes that good food is the most basic of requirements, and with that the presentation comes secondary. “I really believe food has to look good by itself,” he says. “If you buy good, fresh green beans, you don’t have to line them up in a row or anything like that. Just put them out on a nice-looking plate.” Class and simplicity, but never pretension, he insists.
Part of keeping it simple for Puck means knowing one’s own limits. No matter who his client may be, Puck knows what will and wont work for an event and won’t succumb to pressures to create extravagant dishes that are simply not feasible. “We could do almost anything for a smaller party,” he says. “For example, with a party of 100 I can do a chocolate soufflé.” But, for the Academy Awards Governor’s Ball, for which he has been the official caterer for 12 consecutive years, “I’d say, ‘Forget about it.’”
Puck’s commitment to innovate and create exciting new recipes is never overrun by his desire to maintain the minimal style for which he has become famous. He remains determined to bring diners “a mixture of things they are familiar with, and new things, too.” But, in the end, having a simple and reliable product is what Puck has proven will keep the masses coming back for more. No gimmicks, no fancy advertising – simply good food.
Lesson 2 Keep it Simple
Like this article? Share it with your friends
Puck has never been one for pretensions. Despite being a gourmet chef who caters to the who’s who of Hollywood and many of America’s other elite, Puck has refused to succumb to the glitz and the airs of many of the other top chefs. He has kept his recipes simple and their presentation equally so, his restaurant designs unfussy and his overall message clear-cut: “I think people can walk by, and they see the menu. It’s not intimidating and the food is interesting. If they get good food, friendly service in a nice environment, people will come back and tell their friends.”
Indeed, for over 25 years, people have kept coming back and telling their friends. It is the casual yet sophisticated nature with which Puck approaches all of his businesses that has endeared him to the American public as well as his culinary peers. His priority has always been on creating simple, innovative and tasty food and to share that with as many people as possible. Everything beyond the food is an afterthought. “The design is really the backdrop to great good and great service,” he says. “It is the happy customer who makes the ambiance of the restaurant inviting and exciting. So I always believe great food, great service and wonderful customers put into the right space, will make a successful restaurant.”
Many of the most elite chefs pride themselves on the presentation of their dishes, fussing over even the minutest of details and creating complicated and intricate displays to wow the diner’s eye. While Puck is too a believer in a nice presentation, he believes that good food is the most basic of requirements, and with that the presentation comes secondary. “I really believe food has to look good by itself,” he says. “If you buy good, fresh green beans, you don’t have to line them up in a row or anything like that. Just put them out on a nice-looking plate.” Class and simplicity, but never pretension, he insists.
Part of keeping it simple for Puck means knowing one’s own limits. No matter who his client may be, Puck knows what will and wont work for an event and won’t succumb to pressures to create extravagant dishes that are simply not feasible. “We could do almost anything for a smaller party,” he says. “For example, with a party of 100 I can do a chocolate soufflé.” But, for the Academy Awards Governor’s Ball, for which he has been the official caterer for 12 consecutive years, “I’d say, ‘Forget about it.’”
Puck’s commitment to innovate and create exciting new recipes is never overrun by his desire to maintain the minimal style for which he has become famous. He remains determined to bring diners “a mixture of things they are familiar with, and new things, too.” But, in the end, having a simple and reliable product is what Puck has proven will keep the masses coming back for more. No gimmicks, no fancy advertising – simply good food.
Lesson 2 Keep it Simple
Like this article? Share it with your friends
| |||
 |
No article feedback found. | ||
|
Leave Your Feedback | ||
|
|||
 Manage Fear of Failure
| |||
| Clues from past sucesses can help up beat fear of failure. |
|||
|
Entrepreneur – How Not To Have A Bad Employee?
| |||
| You hired a new member of staff and made the mistake of not conducting an immediate background check. They seemed so nice and looked like they would be a good fit in your business but now you are having second thoug... |
|||
|
The Explanation Gap
| |||
| Excellent communicators understand that an explanation gap typically results in an execution gap. Remember the old rumor mill game? Tell a phrase to the person next to you at a table. Your neighbor tells it to th... |
|||
|
Selling swimming pools is the same as selling what you sell
| |||
| 6 Lessons about selling
Lesson # 1: Make sure the person the customer talks to on the telephone is a good representative for your business.
Lesson # 2: Never assume you know what the customer’s problems (needs a... |
|||
|
Getting Rich Is An Exact Science
| |||
| People who do things in this certain way whether they do it consciously or unconsciously get rich. In science in order for a theory to be proven correct and accepted as fact it must always produce like results from ... |
|||
| |||
Bernard ReberBack in late 1992, MS Access hit the streets. About that time the company I managed needed new software to handle their growing client base and I decided to try this new product. I had little difficulty writing and adapting a database to suit us and discovered a hidden talent for programming. A business was born. With business studies and 25 years of management experience in three different countries under my belt, I could offer a unique combination of skills and my customers agreed. From these humble beginnings my software 'invoiceit' emerged in 1999 and has since been taken to 49 states (hello Wyoming, won't you join us?), all across Canada and more than 70 other countries. From the very beginning the program included cashbook accounting, the simplest form of keeping financial business records. The Dictionary.com defines 'cashbook' as "A 'book' in which to record money received and paid out". For 'book' substitute 'simple software' and that's what I'm about. Now I have published Simple Accounting, an inexpensive spreadsheet solution which even you can master. For just $14.95 it costs less than a takeout meal! More at http://www.scrambled-card.com/simple_accounting_main.htm - Visit Bernard Reber's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
 |
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 | ||
 |
||
 |
||
 |
||
|
| ||
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 |
 Franchise & Distribution Residual Income The Small Picture Consultative Selling ebook Meditation Guide |
|
 | ||
 |
Guide To ERP Software
Business Management Software | |
 |
The Top 10 GTD Times Posts
Best Posts for Productivity | |
| ||
 |
|
|
|
|
||||||||||||||||||||||||
 |
|
|
||||||||||
