It may be one of the greatest ironies of the beauty industry that one of its key shapers in the 20th century actually wished there had been no need for the industry or a demand for the products she was creating to exist. Today, Estee Lauder Companies are responsible for more than half of the sales of beauty related products throughout the U.S. However, according to its founder Estee Lauder, beautiful women were those who understood that beauty wasn’t in the skin creams they applied or the scents they wore, but rather that it was in their attitude; the world could tell when women felt beautiful on the inside.
This beauty tycoon once said, “In a perfect world, we’d all be judged on the sweetness of our souls.” Nevertheless, this cosmetics queen knew that she lived in an anything but perfect world. For her, fine-looking women always had the upper hand. “The woman who looks pretty has a distinct advantage and, usually, the last word,” she said. “People are more apt to believe you and like you when you know you look fine. And when the world approves, self-respect is just a little easier.”
Today, the Estee Lauder Beautiful line of fragrances carries on the mission of the company’s original founder to make women feel better about themselves. Launched in 1985, the company describes the scent as “an intensely feminine fragrance infused with lemon, jasmine, tuberose…accented with notes of Lilly of the Valley, carnation, and cedar wood.” When it was first introduced, the product’s advertisement featured a bride in white with the tag line ‘This is your moment to be beautiful’. Today, the fragrance is available in an eau de parfum spray, a scented body lotion or body crème, a bath and shower gel, and a body powder.
The success of these fragrances led the company to launch a new line of products under the same name, including Sheer, Summer Bouquet, In Bloom, and Love, all of which are modern takes on the 1985 classic fragrance. Love, just released at the beginning of 2007, is claimed to be “inspired by the voluptuous, heady florals in the original Beautiful” but “infused with a rich, velvety, deeper tonality, juxtaposed with a modern clarity.”
While most critics usually look upon spin-offs of original classics with disdain as they usually never measure up, reviews for these latest sequels have been for the most part positive. In a Bois de Jasmin review, one critic states of Love, “It is more lighthearted in character than the original Beautiful, lacking its distinctive character. However, even if the composition is not particularly innovative, one certainly finds quality here.”
Whether these recent lines are new and improved versions of Estee Lauder Beautiful or merely mediocre imitations, they do not come cheap. A 3.4 oz Eau de Parfum will run you $78.00, while the smaller 1 oz travel size of the same product totals $45.00. At that price, you better smell it first and fall in love.
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