|
|
Like this article? PLEASE +1 it! |  |
|
The Winning Concoction: Lauder’s Success Factors
Article Overview: She was born the daughter of immigrants and raised in a humble home but she left the world as one of the most successful and wealthiest women entrepreneurs in the world. She has become a household name and her products are as much sought after now as they ever were. How did this once unknown aspiring actress make a name for herself in the fiercely competitive beauty industry?
 |
Free Download - Estee Lauder Advanced Night Repair By Estee Lauder |
The Winning Concoction: Lauder’s Success Factors
She was born the daughter of immigrants and raised in a humble home but she left the world as one of the most successful and wealthiest women entrepreneurs in the world. She has become a household name and her products are as much sought after now as they ever were. How did this once unknown aspiring actress make a name for herself in the fiercely competitive beauty industry?
She was Hands-On: “Touch a face. Touch a hand. Say, ‘This is for you, this is what I want you to wear’,” Lauder once said. Not only did she love to touch her customers, but she loved to do everything else as well. From product design to sales to marketing, Lauder took charge of all aspects of her company. She did this both because she loved to, and to ensure quality control. The personal nature of her products and management style was one of Lauder’s significant success factors.
She Was Persistent: “When you stop talking, you’ve lost your customer,” said Lauder. “When you turn your back, you’ve lost her.” Lauder knew she had a good product on her hands and if only she could get it on store shelves, the world would soon fall in love with it too. Lauder had a combination of ambition and stubbornness that proved deadly in the business world – deadly to her competitors, that is. She encountered many obstacles but never gave up on her dreams.
She Fashioned a Myth: Despite her modest beginnings, to the outside world Lauder was a woman of refinement, culture, and distinction. She had literally crafted herself into a sophisticated woman of beauty. It was this image that helped her not only get the contacts she needed to succeed, but to help her portray her products as an upper-class luxury and a thing of pure elegance and beauty.
She was a Risk-Taker: Lauder always touted the importance of acknowledging one’s own mistakes, but in reality, she made few. She was a courageous businesswoman who wasn’t afraid to try new strategies and push her company in different directions. Despite being surrounded by industry giants with many more years experience than her, Lauder remained steadfast in her commitment to her company and did what it took to achieve her goals. Because of this, she was able to forge her own unique path to success.
She Gave Her Work Meaning: Lauder wasn’t just selling beauty products; she was selling hope. She tried to give women around the world the confidence they needed to go out and do the things they’ve always wanted to do. By taking three minutes each day to look beautiful, the other 1437 minutes of every day could be spent with self-assurance and faith in oneself. It was this message that Lauder worked hard to convey through her company and all of its product lines.
Throughout her career, Lauder became well known for her so-called ‘Lauderisms’, useful tidbits of advice to other entrepreneurs, such as “When you’re angry, never put it in writing,” “Divide and Rule”, and “Give credit where credit is due.” But, she will most be remembered as an entrepreneur who was never willing to settle for anything less than the best.
Successful Sales Techniques
Selling Techniques 101
Winning is for Wimps and Losers
The Little Bunny that Could: How Playboy Became an Empire
People with Goals and Dreams
Article Tags: ambition, aspiring actress, beauty industry, business world, businesswoman, class luxury, concoction, daughter of immigrants, household name, management style, personal nature, pure elegance, refinement, risk taker, sophisticated woman, store shelves, stubbornness, success factors, women entrepreneurs, world as one
Related Forum Posts
Elevator Pitch in 10 Words
- "Winning Business Design For Aspiring Entrepreneurs Based On Their Idea"
Re: The 3 Factors That are Limiting Your Productivity
- Hi Evan,
Thanks for a great article and video on 'The 3 Factors That are Limiting Your Productivity'. I think that no matter whether you are self employed like myself or a CEO with staff, it is so important to manage your time so as to maximize the benefit to your business.
Your expression Eliminate; Automate; Delegate is easy to remember and will certainly stick in my mind. There are many good business ideas out there but they will ultimately run into difficulty without proper planning and execution so these tips will certainly help.
I have also left this comment on the article and will place a link to it on my blog.
regards,
Mal.
Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!!
- Success = Thinking (Head) + Heart (Feeling / Interest) + Hand (doing/ action).
Success - H3
Robert
Books for Women Entrepreneurs
- There's a thread for good books in the Resources folder, but it doesn't target books for businesswomen particularly, so I figured I'd start such a thread here.
It doesn't matter how successful you are in your business - it's always possible to learn something new.
In subsequent posts I give Table of Contents and brief descriptions for various titles - most of them devoted to the businesswoman - and sometimes a review. If anyone else has read a review, or has read the book and found it useful, please comment!
1. The Old Girl's Network
2. Mother's Work
3. The 7 Greatest Truths About Successful Women
4. Pitch Like A Girl
5. Workplace Warrior
6. Treasure Hunt: Inside the Mind of the Modern Consumer
7. Contingency Planning & Disaster Recovery
8. She Wins, You Win
9. Napoleon On Project Management
10. Why Good Girls Dont' Get Ahead, But Gutsy Girls Do
11. Comeback Moms: How to Leave Work, Raise Children, and Restart your Career even If you Haven't Had a Job in Years
12. The One Minute Millionaire
13. Talking From 9 to 5
14. Soloing: Realizing Your Life's Ambitions
15. 101 Best Home Based Businesses for Women: Everything You Need to Know About Getting Started on the Road To Success
16. Work With Passion: How to Do What You Love for a Living. Revised and Expanded
17. Fail-Proof Your Business: Beat the Odds and be Successful
18. Confidence: How Winning Streaks and Losing Streaks Begin and End
19. Women Don't Ask: Negotiation and the Gender Divide
20. Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen
21. Start Small, Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business
22. Rewired, Rehired or Retired: A Global Guide for the Experienced Worker
23. The Martha Rules: 10 essentials for achieving success as you start, build or manage a business
24. The Essentials of Entrepreneurship: What it takes to create Successful Enterprises
25. Net Ready: Strategies for Success in the E-conomy
26. The Promotable Woman
27. Leave The Office Earlier: The Productivity Pro shows you how to do more in less time and feel great about it
28. The Work At Home Balancing Act: The professional resource guide for managing yourself, your work, and your family at home
29. Secrets of Six-Figure Women
Re: Success
- I study success intently, and would like to share:
Here's two excellent and nearly identical success-formulas from a couple of the world's masters.
FIRST FORMULA:
1. Passionate Desire
2. Clear, Definite Purpose
3. Committed Decision
4. Take Action In Faith
(Bonus Secret Sauce: 5. Repeat Consistently)
I made a video about this, but am not allowed to link it yet. Google "Ryze Success Steps" for it.
Oh, and this is Napoleon Hill's (Master Of Success Laws)'s Formula.
SECOND FORMULA:
1. Passionate Desire
2. Understand It Is Already Done (Faith)
3. Relax & Allow It To Unfold (Go about your life calmly)
This one is courtesy of Abraham-Hicks (inspiration for the movie The Secret).
Hope that helps!
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
February 2012 Top 100 Leadership Experts to Follow on Twitter
Please Stop Calling it Coaching!
Measuring the Quality of Your Hires
The fine line 
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Is the iPad useful? One CEO tells all ....
Life, Conflict and Work
Online Business Ideas: A Look At Various Options
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.