The Winning Concoction: Lauder’s Success Factors
The Winning Concoction: Lauder’s Success Factors
She was Hands-On: “Touch a face. Touch a hand. Say, ‘This is for you, this is what I want you to wear’,” Lauder once said. Not only did she love to touch her customers, but she loved to do everything else as well. From product design to sales to marketing, Lauder took charge of all aspects of her company. She did this both because she loved to, and to ensure quality control. The personal nature of her products and management style was one of Lauder’s significant success factors.
She Was Persistent: “When you stop talking, you’ve lost your customer,” said Lauder. “When you turn your back, you’ve lost her.” Lauder knew she had a good product on her hands and if only she could get it on store shelves, the world would soon fall in love with it too. Lauder had a combination of ambition and stubbornness that proved deadly in the business world – deadly to her competitors, that is. She encountered many obstacles but never gave up on her dreams.
She Fashioned a Myth: Despite her modest beginnings, to the outside world Lauder was a woman of refinement, culture, and distinction. She had literally crafted herself into a sophisticated woman of beauty. It was this image that helped her not only get the contacts she needed to succeed, but to help her portray her products as an upper-class luxury and a thing of pure elegance and beauty.
She was a Risk-Taker: Lauder always touted the importance of acknowledging one’s own mistakes, but in reality, she made few. She was a courageous businesswoman who wasn’t afraid to try new strategies and push her company in different directions. Despite being surrounded by industry giants with many more years experience than her, Lauder remained steadfast in her commitment to her company and did what it took to achieve her goals. Because of this, she was able to forge her own unique path to success.
She Gave Her Work Meaning: Lauder wasn’t just selling beauty products; she was selling hope. She tried to give women around the world the confidence they needed to go out and do the things they’ve always wanted to do. By taking three minutes each day to look beautiful, the other 1437 minutes of every day could be spent with self-assurance and faith in oneself. It was this message that Lauder worked hard to convey through her company and all of its product lines.
Throughout her career, Lauder became well known for her so-called ‘Lauderisms’, useful tidbits of advice to other entrepreneurs, such as “When you’re angry, never put it in writing,” “Divide and Rule”, and “Give credit where credit is due.” But, she will most be remembered as an entrepreneur who was never willing to settle for anything less than the best.
The Winning Concoction Lauders Success Factors
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She was born the daughter of immigrants and raised in a humble home but she left the world as one of the most successful and wealthiest women entrepreneurs in the world. She has become a household name and her products are as much sought after now as they ever were. How did this once unknown aspiring actress make a name for herself in the fiercely competitive beauty industry?
She was Hands-On: “Touch a face. Touch a hand. Say, ‘This is for you, this is what I want you to wear’,” Lauder once said. Not only did she love to touch her customers, but she loved to do everything else as well. From product design to sales to marketing, Lauder took charge of all aspects of her company. She did this both because she loved to, and to ensure quality control. The personal nature of her products and management style was one of Lauder’s significant success factors.
She Was Persistent: “When you stop talking, you’ve lost your customer,” said Lauder. “When you turn your back, you’ve lost her.” Lauder knew she had a good product on her hands and if only she could get it on store shelves, the world would soon fall in love with it too. Lauder had a combination of ambition and stubbornness that proved deadly in the business world – deadly to her competitors, that is. She encountered many obstacles but never gave up on her dreams.
She Fashioned a Myth: Despite her modest beginnings, to the outside world Lauder was a woman of refinement, culture, and distinction. She had literally crafted herself into a sophisticated woman of beauty. It was this image that helped her not only get the contacts she needed to succeed, but to help her portray her products as an upper-class luxury and a thing of pure elegance and beauty.
She was a Risk-Taker: Lauder always touted the importance of acknowledging one’s own mistakes, but in reality, she made few. She was a courageous businesswoman who wasn’t afraid to try new strategies and push her company in different directions. Despite being surrounded by industry giants with many more years experience than her, Lauder remained steadfast in her commitment to her company and did what it took to achieve her goals. Because of this, she was able to forge her own unique path to success.
She Gave Her Work Meaning: Lauder wasn’t just selling beauty products; she was selling hope. She tried to give women around the world the confidence they needed to go out and do the things they’ve always wanted to do. By taking three minutes each day to look beautiful, the other 1437 minutes of every day could be spent with self-assurance and faith in oneself. It was this message that Lauder worked hard to convey through her company and all of its product lines.
Throughout her career, Lauder became well known for her so-called ‘Lauderisms’, useful tidbits of advice to other entrepreneurs, such as “When you’re angry, never put it in writing,” “Divide and Rule”, and “Give credit where credit is due.” But, she will most be remembered as an entrepreneur who was never willing to settle for anything less than the best.
The Winning Concoction Lauders Success Factors
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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