Estee Lauder Articles
The Makings of a Beauty Tycoon: Estee Lauder is born - Click To Read Article
After fifty plus years at the top of her game, Estee Lauder became the only woman on Time magazine’s 1998 list of the 20 most influential business geniuses of the century. Despite her death six years later, the company she founded continues to enjoy tremendous success. It was ranked 340th on the 2006 Fortune 500 list and currently earns over $6.4 billion in revenues.
The Smell of Success: Lauder Starts Her Business - Click To Read Article
After years of confining herself to her kitchen in an attempt to perfect her secret recipes, in 1947, Lauder was ready to take her creations public. With the founding of Estee Lauder Inc., she now had the vehicle she needed to begin her journey.
Lesson #1: Don’t Take ‘No’ for an Answer - Click To Read Article
“If you have a goal, if you want to be successful, if you really want to do it and become another Estee Lauder, you’ve got to work hard, you’ve got to stick to it and you’ve got to believe in what you’re doing,” said Lauder.
Lesson #2: Do It Yourself - Click To Read Article
“I love my product,” said Lauder. “I love to touch the creams, smell them, look at them, carry them with me. A person has to love her harvest if she’s to expect others to love it.” Because of Lauder’s love for her company, she took a very hands-on approach to its operations, getting her hands dirty in everything from production to marketing to sales. She understood the importance of hiring a good team, but her desire for perfection and quality drove her to want to control all aspects of her company, at least until it got too big for her to handle alone.
Lesson #3: Create the Illusion - Click To Read Article
Until 1985, what was known about Lauder’s life was limited largely to what she decided to reveal. She had created an image of herself as the Cosmetics Queen whose eternal youth, beauty and class could not risk being marred by the reality of her somewhat plain upbringing. In 1985, that all changed when Lauder learned of the soon-to-be published unauthorized story of her life and she was prompted to write her own biography. But, even with the release of Estee: A Success Story, little was in fact exposed to help break down the myth of the larger than life Lauder.
Lesson #4: Try Something New - Click To Read Article
“Don’t be afraid of the trial-and-error approach,” wrote Lauder in her 1985 autobiography as a piece of advice to would-be entrepreneurs. “Trust your instincts…create your own style.”
Lesson #5: Have a Message - Click To Read Article
Estee Lauder Inc. was not just about beauty products. Lauder wasn’t just creating skin creams to help get rid of wrinkles or perfumes to make you smell good; there was a deeper message to her products. And, it was a message that helped her successfully sell her products.
The Winning Concoction: Lauder’s Success Factors - Click To Read Article
She was born the daughter of immigrants and raised in a humble home but she left the world as one of the most successful and wealthiest women entrepreneurs in the world. She has become a household name and her products are as much sought after now as they ever were. How did this once unknown aspiring actress make a name for herself in the fiercely competitive beauty industry?
Estee Lauder Quotes - Click To Read Article
Estee Lauder Quotes
Estee Lauder Companies - Click To Read Article
Estee Lauder Companies, the umbrella corporation for such brand names as MAC, Donald Trump, Aveda, Aramis, Clinique, Michael Kors Beauty, and Tommy Hilfiger, is one of the leading manufacturers and marketers of skin care, makeup, fragrance, and hair care products in the world. Based on Fifth Avenue in New York City, the organization operates in over 130 countries, employs more than 22,000 full time employees, and had sales in excess of $6.746 billion in 2006, with net earnings totaling $324.6 million.
Estee Lauder Bonus - Click To Read Article
When Estee Lauder first began growing what would today become one of the largest retail beauty companies in the world, she was met with much resistance. Managers of department stores turned down her persistent requests for store space, while advertising agencies rejected her business because of the company’s small size – the two-person operation of Estee Lauder and her husband Joseph were not enough to convince people of their legitimacy. However, those years of rejection served as the impetus for the Estee Lauder Bonus, which would help the company grow to new heights both then and now.
Estee Lauder Beautiful - Click To Read Article
It may be one of the greatest ironies of the beauty industry that one of its key shapers in the 20th century actually wished there had been no need for the industry or a demand for the products she was creating to exist. Today, Estee Lauder Companies are responsible for more than half of the sales of beauty related products throughout the U.S. However, according to its founder Estee Lauder, beautiful women were those who understood that beauty wasn’t in the skin creams they applied or the scents they wore, but rather that it was in their attitude; the world could tell when women felt beautiful on the inside.
Estee Lauder Biography - Click To Read Article
The Estee Lauder biography is a story of an anything but ordinary woman. Born Josephine Esther Mentzer on July 1, 1908 in Queens, New York, the cosmetics queen the world would later come to know as Estee Lauder grew up in a busy household. She was the youngest of nine children to parents who had immigrated from Hungary and Czechoslovakia. Her father owned a hardware store in Queens, above which the family lived in a small apartment.
Estee Lauder Advanced Night Repair - Click To Read Article
In 2006, New York-based cosmetics giant Estee Lauder took a step in a new direction. In September, it was announced that one of the company’s most popular products, the Estee Lauder Advanced Night Repair line of treatments, was getting a virtual makeover. A new site was going to be launched for the products that would allow space for people to post their own testimonials about the line and its effectiveness.
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