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Lesson #5: Communicate Success

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Lesson #5: Communicate Success

“My management style is based on the art of communication,” said Johnson. “For communication is an art, not a science. It is an emotion, not a statistic.”

Johnson had a natural ability for the art of communication. He understood how to relate to people and how to connect with them in a way that would facilitate the best possible work experience for both. “I'm a hands-on, hands-in, hands-wrapped-around manager, and I believe it's impossible to separate good management from good communication. For the best manager is the best communicator.”

Johnson believed that if he couldn’t communicate effectively with his staff, it didn’t matter how good his product was, his company was not going to prosper. Developing this talent was something that Johnson took great pride in and he ensured his senior staff was equally trained in the art. “The best communicators know instinctively that to communicate effectively you must bypass intellectual centers and tap into the deepest fears, hopes and emotions of your audience,” said Johnson. This was a skill that Johnson worked hard to cultivate and develop over the years, and one that he soon mastered.

“I was born in poverty and spent two years on the welfare rolls, and I learned early that I had to communicate or die,” said Johnson. “And so I talked my way out of poverty – I communicated my way to the top.” In order to improve his communication skills, Johnson began practicing conversations in front of a mirror in his room as a young boy. He also started reading books on self-improvement and communication. Now, Johnson estimates that he spends between 60-70% of his time communicating internally with his managers and staff, and the rest of the time doing the same thing with corporate leaders on the Fortune 500 boards. But, no matter whom he was speaking with, the importance of doing it effectively remained the same.

Part of being able to communicate successfully also lies in the ability to envision success within one’s own mind. This was a message that Johnson knew all too well. “The word I wanted to hear, then and now, was success,” Johnson said. “The energy I sought, then and now, was the energy that comes from focusing all your powers, like a beam, on a single point.”

Johnson knew he could achieve success because he visualized it in his head. He didn’t accept failure and instead focused all his willpower on realizing his dreams. “I used to lock myself up in my office and say the word success out loud, over and over, like a Buddhist monk chanting his mantra,” Johnson said. “'John Johnson you can make it, John Johnson, you can make it, John Johnson, you can make it, John Johnson you can make it, John Johnson, you can and must make it.”

He learned the art of successful communication and envisioned where he wanted to take his career. By successfully communicating, Johnson was able to communicate success and achieve his dreams.





Lesson 5 Communicate Success

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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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