Taking Haute Couture to New Heights: How Chanel Achieved Success
Taking Haute Couture to New Heights: How Chanel Achieved Success
She Was Different: From her style to her personality to her marketing, everything about Chanel was unique. She brought a new vision of women’s fashion to the industry and, with its boyish qualities, simplicity and clean lines, she revolutionized the field. She brought fashion down to a practical level, all the while maintaining a sense of class and elegance that appealed to the elitest of women.
She Was Daring: She fashioned elegant women’s dresses out of the same material that was used to create men’s underwear, and at a time when women weren’t even supposed to be thinking about men’s underwear. She cut her hair and wore loose clothing when society told her she should have long, flowing hair and tight corsets around her body. Chanel was willing to take the risks she needed to in order to reach the top.
She Was Inspired: Chanel once attended a masquerade ball dressed as a figure from a Watteau painting. The compliments she received from her outfit prompted her to turn it into a woman’s suit. Everything from paintings to men’s clothing to architectural shapes to simple flowers served as inspiration for Chanel and wound up in some form or another in her creations. By looking to the ordinary in order to get ideas, Chanel was able to create the extraordinary.
She Communicated Success: For Chanel, beauty was not just about looking good. It was about presenting oneself in a way that garnered respect from the outside world and allowed one to move forward with one’s own goals. By taking care of your appearance, Chanel believed that you would be able to present yourself as a powerful and successful person, even if you weren’t there quite yet.
She Was Resilient: “Elegance is refusal,” Chanel said – refusal to give up. Chanel never lost faith in herself. Despite having to overcome her age and her ruined reputation, she was able to make a comeback in the industry at the age of 71. She reinvented her designs and gave them a fresh spin, which helped make her company a leader once again.
“May my legend prosper and thrive,” said Chanel. “I wish it a long and happy life.” Indeed, her company continues to thrive. By refusing to license out the Chanel name, the company has maintained strict quality control over its products, allowing it to stay at the top of its game in all the decades since Chanel’s death. Today, Chanel’s overlapping double ‘C’ logo continues to represent an image of chic and elegance around the world.
Taking Haute Couture to New Heights How Chanel Achieved Success
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When Time magazine published its list of the 100 most influential people of the 20th century, Chanel was only the person in the fashion industry to be named. With that, her influence on not only her own field, but on the world as a whole, became obvious. “When I can no longer create anything, I’ll be done for,” Chanel once said. She was a dedicated workaholic who devoted herself competely to her work until the day she died at the age of 88. What were Chanel’s succses factors?
She Was Different: From her style to her personality to her marketing, everything about Chanel was unique. She brought a new vision of women’s fashion to the industry and, with its boyish qualities, simplicity and clean lines, she revolutionized the field. She brought fashion down to a practical level, all the while maintaining a sense of class and elegance that appealed to the elitest of women.
She Was Daring: She fashioned elegant women’s dresses out of the same material that was used to create men’s underwear, and at a time when women weren’t even supposed to be thinking about men’s underwear. She cut her hair and wore loose clothing when society told her she should have long, flowing hair and tight corsets around her body. Chanel was willing to take the risks she needed to in order to reach the top.
She Was Inspired: Chanel once attended a masquerade ball dressed as a figure from a Watteau painting. The compliments she received from her outfit prompted her to turn it into a woman’s suit. Everything from paintings to men’s clothing to architectural shapes to simple flowers served as inspiration for Chanel and wound up in some form or another in her creations. By looking to the ordinary in order to get ideas, Chanel was able to create the extraordinary.
She Communicated Success: For Chanel, beauty was not just about looking good. It was about presenting oneself in a way that garnered respect from the outside world and allowed one to move forward with one’s own goals. By taking care of your appearance, Chanel believed that you would be able to present yourself as a powerful and successful person, even if you weren’t there quite yet.
She Was Resilient: “Elegance is refusal,” Chanel said – refusal to give up. Chanel never lost faith in herself. Despite having to overcome her age and her ruined reputation, she was able to make a comeback in the industry at the age of 71. She reinvented her designs and gave them a fresh spin, which helped make her company a leader once again.
“May my legend prosper and thrive,” said Chanel. “I wish it a long and happy life.” Indeed, her company continues to thrive. By refusing to license out the Chanel name, the company has maintained strict quality control over its products, allowing it to stay at the top of its game in all the decades since Chanel’s death. Today, Chanel’s overlapping double ‘C’ logo continues to represent an image of chic and elegance around the world.
Taking Haute Couture to New Heights How Chanel Achieved Success
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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