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Lesson #3: Stay Ahead of the Times
Article Overview: “I think we’ve been an agent for change, everywhere, and I think change frightens people,” says Murdoch. “They’re going nicely in what seems like a settled industry, and someone comes in and says, ‘I can do this better. It doesn’t matter how nice that other one is.’ That’s one of the distinguishing points of our acquisitions.”
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Free Download - Rupert Murdoch Quotes By Rupert Murdoch |
Lesson #3: Stay Ahead of the Times
“I think we’ve been an agent for change, everywhere, and I think change frightens people,” says Murdoch. “They’re going nicely in what seems like a settled industry, and someone comes in and says, ‘I can do this better. It doesn’t matter how nice that other one is.’ That’s one of the distinguishing points of our acquisitions.”
He began his career as a newspaperman, wholly devoting himself for decades to the print medium and its possibilities. But, Murdoch was not one to lose out on an opportunity or miss a new trend. By keeping an eye to the future, Murdoch has successfully guaranteed himself a place in the ever-changing world of media and technology. When many had written him off, Murdoch forcefully swung back and subsequently landed himself a prominent role in the future.
“Societies or companies that expect a glorious past to shield them from the forces of change driven by advancing technology will fail and fall,” says Murdoch. “That applies as much to my own, the media industry, as to ever other business on the planet.”
With the tremendous and rapid growth of the Internet, Murdoch has had to learn how to adapt his company and seize new opportunities, or flounder among the competitions. He understood that the power of traditional media was diminishing and if he wanted to maintain his dominance, he would have to embrace change instead of try to hinder or ignore it. While he does not believe that the newspaper will die, he says it will be dead if it does not learn how to change.
“Size and synergies between the different segments of the company matter,” says Murdoch. “As far as we are concerned, the Internet is broadening our opportunity, as well as for other big media companies with huge resources in sports, entertainment and news. There’s just more opportunity.” Towards this end, Murdoch has been increasing his presence on the Internet, through such acquisitions as MySpace.com, one of the most popular sites online today with over 60 million users as well as beefing up content on his newspapers’ websites. His television company, Sky has also begun making its programs available online and on cell phones.
“I think we're on the eve, you know, of an era of a golden age for media,” says Murdoch. “All these wonderful inventions are nothing if you can't put something on them - they've got to have content. And that's what our business is, creating or reporting news and creating entertainment. And I think we've got to do more of it and take advantage of these great opportunities ahead of us.”
Murdoch remains devoted as ever to seeking out and taking advantage of these new opportunities. He may be in his 70s, but he continues to demonstrate his ability to look into and anticipate the future.
“We probably haven’t heard the name of what will be the world’s largest company in 2020,” says Murdoch. “Indeed, that company may not even exist yet – although I hope that it does, and that I know its name!”
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Article Tags: 60 million, acquisitions, advancing technology, competitions, decades, dominance, lesson 3, murdoch, new opportunities, new trend, possibilities, presence, rapid growth, segments, sports entertainment, synergies, theyre
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Re: Info for would be franchisers...
- [quote="Sebastien":1d29sdv1]Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to. I just want to mention that all these magazines are NOT franchisee oriented. I mean these magazines are for franchise professionals. If you're looking to buy a franchise, you won't find much information in there.
To answer your question, getting published in Franchise Times was fairly easy. I don't want to brag too much but I think I am known in the franchise industry. I was the marketing guy at Franchise.com for a few years before joining my new company, the World Franchising Network. So people know me and I have a very good relationship with Nancy Weingartner, the Managing Editor at Franchise Times. I was talking with her at the last Franchise Expo South in Miami and she mentioned she'd like me to be profiled. I was like "ok, sure!". I like this franchise executive profile thing in Franchise Times as it is rarely BS. People are usually really natural in there.[/quote:1d29sdv1]
Thanks for the follow up Sebastien! And I can't say that I'm surprised that networking with the right people and managing your relationships with them properly are the keys to being published.
I guess the old adage holds true of "it's not who you know, but who knows you" that's important.
Does a New Company need a "Big" PR firm?
- I've started work with a brand new company that is going to do loss mitigation. My boss intends to hire a "big" PR firm - ie one that costs a lot of money - because he wants press releases sent out to the New York Times, the LA Times - all the major papers around the country - and he think they'll be more likely to print them if they come from a "big" firm as opposed to a one-person PR firm.
I think it doesn't matter where the press release comes from as long as its well written.
What are the opinions here?
Re: Does a New Company need a "Big" PR firm?
- [quote="OmnivoreInk":dmj1i0sv]I've started work with a brand new company that is going to do loss mitigation. My boss intends to hire a "big" PR firm - ie one that costs a lot of money - because he wants press releases sent out to the New York Times, the LA Times - all the major papers around the country - and he think they'll be more likely to print them if they come from a "big" firm as opposed to a one-person PR firm.
I think it doesn't matter where the press release comes from as long as its well written.
What are the opinions here?[/quote:dmj1i0sv]
I think the most important factor is whether your press release will reach the most number of your target audience or not. It won't matter if the press release is well written if no one has the opportunity to read it.
I also believe that credibility comes with having your press release in an established source like The New York Times, LA Times, etc... For instance, if you enjoyed playing tennis, who would you trust more? The advice from a recreational tennis player who has his own column in [i:dmj1i0sv]Tennis Magazine[/i:dmj1i0sv] [u:dmj1i0sv]or[/u:dmj1i0sv] the recreational tennis player who has his own blog? I don't know about you, but I'd listen to the guy on [i:dmj1i0sv]Tennis Magazine[/i:dmj1i0sv] over the blog owner at least 9 out of 10 times.
Re: Does a New Company need a "Big" PR firm?
- I agree with Kevin
[quote:3b8fyubd]I think the most important factor is whether your press release will reach the most number of your target audience or not.[/quote:3b8fyubd]
You dont a big company that will charge mega bucks as Im sure they will even add a %age to the cost of the press release. Im sure if you approach New York Times, the LA Times with every thing presented professionally I think it will still stand the same chance. I would start advertising online, then locally thats when the NYT can see what there missing out on! And to test the water first!
Re: My first video in over a year
- Thanks guys - I appreciate the feedback!
I'm just working my next video and I like it even better! Stay tuned!
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