Grounds for Success: How Schultz Reached the Top
Grounds for Success: How Schultz Reached the Top
Schultz has gone from living in one of the poorest neighbourhoods in New York to being founder and chairman of a company that makes over $6 billion in sales each year. How did he do it?
He Trained for Success: Much as he trained like an athlete when he was a child, Schultz used the same attitude of endurance and perseverance to overcome the obstacles that arose throughout his career. He stayed strong, he stayed balanced and he stayed focused on the tasks at hand.
He Had Vision: With Il Giornale, Schultz had launched a successful café in Seattle. His dream of an Italian café experience in the U.S. had been realized. So why didn’t Schultz stop at that? Because he had bigger dreams for himself and his company. He knew he could be more; he knew he could achieve greater things. With a goal of “creating and building an enduring global brand,” Schultz continues to go to work each day and make it happen.
He Built a Brand: “Starbucks is rekindling America’s love affair with coffee, bringing romance and fresh flavor back to the brew,” says Schultz. But, Starbucks is doing much more than that. By focusing on the total experience of the Starbucks customer, Schultz has created a powerful brand that stretches beyond the simple cup of coffee. “We believe that Starbucks can ultimately change the rules of the game,” says Schultz. Indeed, that is the power of a strong brand.
He Fostered a Sense of Teamwork: “Giving back to the community has always been a huge focus for Starbucks and each year we strive to create new ways to become more involved in the neighborhoods where we do business,” says Schultz. From the communities around his stores to the employees within them, Schultz has made people his priority. By giving his workers a stake in the company and the respect his father never got, Schultz has generated impressive loyalty and enthusiasm for good service.
He Partnered Up: Schultz was never one to get ahead of himself. Despite having visions of grandeur, he knew he wouldn’t be able to do it alone. Schultz took it upon himself to keep fostering those visions, but brought in others to help him implement the nuts and bolts of the operation. It was only with the help of those around him that Schultz was able to take his company to the top.
Schultz believes that his success can serve as a model for other entrepreneurs looking to achieve their own dreams. “It's a great example for other young people about execution and doing things the right way,” he says. “You don't have to have a cure for cancer, this is just a basic business.”
Grounds for Success How Schultz Reached the Top
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“I can’t give you any secret recipe for success, any foolproof plan for making it in the world of business,” says Schultz. “But my own experience suggests that it is possible to start from nothing and achieve even beyond your dreams.”
Schultz has gone from living in one of the poorest neighbourhoods in New York to being founder and chairman of a company that makes over $6 billion in sales each year. How did he do it?
He Trained for Success: Much as he trained like an athlete when he was a child, Schultz used the same attitude of endurance and perseverance to overcome the obstacles that arose throughout his career. He stayed strong, he stayed balanced and he stayed focused on the tasks at hand.
He Had Vision: With Il Giornale, Schultz had launched a successful café in Seattle. His dream of an Italian café experience in the U.S. had been realized. So why didn’t Schultz stop at that? Because he had bigger dreams for himself and his company. He knew he could be more; he knew he could achieve greater things. With a goal of “creating and building an enduring global brand,” Schultz continues to go to work each day and make it happen.
He Built a Brand: “Starbucks is rekindling America’s love affair with coffee, bringing romance and fresh flavor back to the brew,” says Schultz. But, Starbucks is doing much more than that. By focusing on the total experience of the Starbucks customer, Schultz has created a powerful brand that stretches beyond the simple cup of coffee. “We believe that Starbucks can ultimately change the rules of the game,” says Schultz. Indeed, that is the power of a strong brand.
He Fostered a Sense of Teamwork: “Giving back to the community has always been a huge focus for Starbucks and each year we strive to create new ways to become more involved in the neighborhoods where we do business,” says Schultz. From the communities around his stores to the employees within them, Schultz has made people his priority. By giving his workers a stake in the company and the respect his father never got, Schultz has generated impressive loyalty and enthusiasm for good service.
He Partnered Up: Schultz was never one to get ahead of himself. Despite having visions of grandeur, he knew he wouldn’t be able to do it alone. Schultz took it upon himself to keep fostering those visions, but brought in others to help him implement the nuts and bolts of the operation. It was only with the help of those around him that Schultz was able to take his company to the top.
Schultz believes that his success can serve as a model for other entrepreneurs looking to achieve their own dreams. “It's a great example for other young people about execution and doing things the right way,” he says. “You don't have to have a cure for cancer, this is just a basic business.”
Grounds for Success How Schultz Reached the Top
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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