||Like it? PLEASE +1 it! Thanks!|
Lesson #2: Dream Big
Before Schultz, few others had seen the potential in the U.S. for the Italian-style espresso bar. For decades, businessmen had traveled back and forth to Italy but none had seen the same thing that Schultz had seen. What was popular with Italians was good for Italy, but it would never fly in America – or so they thought. Just because it hadn’t been done before didn’t stop Schultz from trying to make his vision a reality.
“I believe life is a series of near misses,” says Schultz. “A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see and pursuing that vision.”
Early on in his career, before Starbucks had become the international phenomenon that it is today, Schultz said, “We are going to shock people in terms of what Starbucks is going to be.” Today, despite having over 10,000 stores worldwide, Schultz continues to dream big.
“We have a big opportunity in China,” he says. “We think the number of stores here can rival the number in North America. China traditionally has been a tea-drinking country but we turned them into coffee drinkers.” Schultz doesn’t just want to take Asia. He wants to make his Starbucks logo one of the most recognized symbols in the world. And, he is on his way to making that goal a reality.
“We have just begun to realize how large the global growth prospects are, and we anticipate many years of significant development in existing and new markets,” says Schultz. “We believe that we are still in the very early days of Starbucks growth cycle and that we can surpass 20,000 Starbucks stores worldwide.”
From Asia to Europe to North America, there are no limits to Schultz’s dreams for his company. “We think we're on track to become one of the most recognizable brands in the world,” he says. “We're in 35 markets already. There are some new markets that we're very interested in, such as Russia and Eastern Europe. India is another unique place to be in but it's not going to happen tomorrow. But at the same time, we're more focused on filling in the markets we're already in.”
While others warn that Starbucks needs to concern itself with not over-saturating the market, Schultz claims that he will not stop dreaming big dreams so long as people continue to buy his coffee and make his company a success.
“It's still so early on for us,” says Schultz. “We're in the embryonic stages of the growth of the company. Our dream is to continue to grow the company and become one of the most recognized and respected brands in the world.”
“Most people can achieve beyond their dreams if they insist upon it,” says Schultz. “I'd encourage everyone to dream big, lay your foundations well, absorb information like a sponge, and not be afraid to defy conventional wisdom. Just because it hasn't been done before doesn't mean you shouldn't try.”
Related ArticlesRow Sow Tow Your Boat
The Art of Passion
The Time for Action is Every Day
Like a dream come true
The Biggest Mistake People Make In Business And How You Can Avoid It!
Who Is Your Proud Family?
Dream Car Insurance – Buying The Dream Car
Why do you go to work?
How To Live Your Dream Life!
Sometimes the Emotion doesn't fit the Desire
7 Reality Checks for Building the Possible Dream
I Missed the Joy
Lesson #1: Embrace Your Inner Child
Smart Women Dare To Dream
Wake Up and Live Your Deams Part 1
Three Marketing Lessons from Realtors
Enlightened Millionaires: AHA Number 10
The “adjacent possibility”
Your Dream Job - Go For It! (Even if You Currently Have a Good Job)
Free PDF Download
Howard Schultz Bio
By Howard Schultz
Related Forum PostsOff to get married, Congrats
Dan Kennedy Marketing Methods
Re: What is one of your favorite sales and marketing book?
Re: What inspires you?
Re: What inspires you?
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
By: Evan Carmichael
By: Evan Carmichael
||Like this page? PLEASE +1 it!|