Going Global: Google's Ascent
Going Global: Google's Ascent
On September 13, 1997, www.google.com was officially registered. One year later, on September 7, 1998, Brin and Page first incorporated Google as a private company. Due to word of mouth advertising, over 10,000 people were using Google every day. “All these people were using Google, and we didn’t have enough computers or enough resources to really provide a great service to people,” recalls Page. “So we needed capital to do that. We wanted to get everyone in the world to use it.”
The company had just moved out of Page’s dorm room and into a friend’s garage. The two realized quickly that they needed more virtual storage space. “We went out and we found this really good deal on hard drives,” says Page. “And we bought, like, 120 hard drives. And we had to use all of our credit cards and our friend’s credit cards and our parents’ credit cards.” Despite having a massive credit card debt, the two soon felt some relief when private investments from Stanford came through.
As Google continued to grow 20% per month solely by word of mouth, Brin and Page realized that they had hit upon something great. After approaching potential partners like Yahoo! to see if they could license their technology, they found little interest. Few saw the profitability in improving their search engines. Thus, Page and Brin decided to grow the company themselves.
They began to approach angel investors, and later venture capitalists, embarking on months of trying to raise money. Unlike before, they now had much success, which Page attributes to the usefulness of the product itself. “Everyone we talked to actually wanted to invest,” says Page. “That was a nice thing. But that’s because it’s a great product and everyone was using it. People could understand why it was better.” In total, Page and Brin had raised almost $1 million.
In 1999, Google finally moved into an office in Palo Alto, California. Now with eight staff, Google was answering over 500,000 searches each day. That year, the company got its first commercial search customer, Red Hat, and also secured $25 million from two leading venture capital firms in Silicon Valley. As more staff began to be hired, Google again moved headquarters to its current location in Mountain View, California. Companies such as AOL/Netscape selected Google as its search engine, pushing Google’s users into the millions.
Over the next five years, Google continued to grow and expand its services. It introduced innovative advertising programs, improved its own benefits, went international, partnered with other corporate giants and even went public in 2004. It has been named Brand of the Year and its founders Persons of the Year. Today, Google is available in more than 35 languages and is used by over 380 million people worldwide.
Going Global Googles Ascent
Like this article? Share it with your friends
Using the BackRub software they had first begun with, Brin and Page re-launched it under the name of Google. The name was chosen as a play on words of ‘googol’, a mathematical term meaning a 1 followed by 100 zeros. They originally used the Stanford University website as the host for their program, with their website being google.stanford.edu.
On September 13, 1997, www.google.com was officially registered. One year later, on September 7, 1998, Brin and Page first incorporated Google as a private company. Due to word of mouth advertising, over 10,000 people were using Google every day. “All these people were using Google, and we didn’t have enough computers or enough resources to really provide a great service to people,” recalls Page. “So we needed capital to do that. We wanted to get everyone in the world to use it.”
The company had just moved out of Page’s dorm room and into a friend’s garage. The two realized quickly that they needed more virtual storage space. “We went out and we found this really good deal on hard drives,” says Page. “And we bought, like, 120 hard drives. And we had to use all of our credit cards and our friend’s credit cards and our parents’ credit cards.” Despite having a massive credit card debt, the two soon felt some relief when private investments from Stanford came through.
As Google continued to grow 20% per month solely by word of mouth, Brin and Page realized that they had hit upon something great. After approaching potential partners like Yahoo! to see if they could license their technology, they found little interest. Few saw the profitability in improving their search engines. Thus, Page and Brin decided to grow the company themselves.
They began to approach angel investors, and later venture capitalists, embarking on months of trying to raise money. Unlike before, they now had much success, which Page attributes to the usefulness of the product itself. “Everyone we talked to actually wanted to invest,” says Page. “That was a nice thing. But that’s because it’s a great product and everyone was using it. People could understand why it was better.” In total, Page and Brin had raised almost $1 million.
In 1999, Google finally moved into an office in Palo Alto, California. Now with eight staff, Google was answering over 500,000 searches each day. That year, the company got its first commercial search customer, Red Hat, and also secured $25 million from two leading venture capital firms in Silicon Valley. As more staff began to be hired, Google again moved headquarters to its current location in Mountain View, California. Companies such as AOL/Netscape selected Google as its search engine, pushing Google’s users into the millions.
Over the next five years, Google continued to grow and expand its services. It introduced innovative advertising programs, improved its own benefits, went international, partnered with other corporate giants and even went public in 2004. It has been named Brand of the Year and its founders Persons of the Year. Today, Google is available in more than 35 languages and is used by over 380 million people worldwide.
Going Global Googles Ascent
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
|
 | ||
 |
||
 |
||
 |
||
 | ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Leadership 2.0 TeleSeminar Etiquette Balance chart Home Party Plan Mistakes Law of Attraction |
|
 | ||
 |
Top 50 Debt Blogs
Learn To Get Out Of Debt | |
 |
The Top 10 GTD Times Posts
Best Posts for Productivity | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
|||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||