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Searching for Success: How Google Became Great

Sergey Brin Larry Page Articles
Searching for Success: How Google Became Great

“When Sergey and I founded Google, we hoped, but did not expect, it would reach its current size and influence,” says Page. “Our intense and enduring interest was to objectively help people find information efficiently.” Indeed, for the past ten years, Google has been helping people navigate the Internet and find precisely what they were looking for. From providing people with life-saving information to helping breakdown global barriers, Google’s impact on the world is undeniable. How did two university dropouts transform their simple idea into a billion dollar company?

Morals: Many critics have questioned Page and Brin’s attempt to maintain their principles at the helm of a billion dollar company, calling it poor business sense. But, these Google founders have managed to prove that being profitable does not have to come at the expense of one’s sense of right and wrong. “Our users trust Google's objectivity and no short-term gain could ever justify breaching that trust,” says Page. Indeed, it is their mantra of ‘Don’t be evil’, which has allowed them to prosper and has earned them the respect of their users.

Innovation: “Through innovation and iteration, Google takes something that works well and improves upon it in unexpected ways,” says Page. From day one, Google has staked its reputation on developing innovative technologies and products that continue to change the way the world runs. Page and Brin managed to soar past the competition at an early stage. But, they know all too well that remaining complacent with their achievements thus far would lead to their downfall. Thus, Google remains committed to serving the needs of its users in the present while keeping on eye on the future.

Vision: Google does search. The company’s founders knew that by sticking to one thing and doing that really well, Google could prosper. By being committed to a single vision and refusing to get distracted by other potentially prosperous opportunities, Google has become an industry leader.

Teamwork: “We are focused on providing an environment where talented, hard working people are rewarded for their contributions to Google and for making the world a better place,” says Page. By emphasizing teamwork and rewarding innovation and creativity, Google has become one of the most desirable companies to work for. The company has thus managed to attract the brightest from all around the world and maintain its competitive edge.

Priorities: “Always deliver more than expected,” says Page. “Google does not accept being the best as an endpoint, but a starting point.” Google’s number one priority is on serving the user and creating the world’s most efficient and precise search engine. “We try to make more and more stuff available to people,” says Page. “We try to, when you come to Google, fulfill that need that you have as quickly as possible.”

Brin sees the success of Google in broad terms. “To me, this is about preserving history and making it available to everyone,” he says. Meanwhile, Page refuses to stop and reflect, claiming that the work is never done. “In a couple of years, I may be blown away by it, but now I’m just involved and worry about it,” he says. “I don’t want to be too complacent.”





Searching for Success How Google Became Great

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Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

Dianne Crampton
Dianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website

David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

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Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website


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