Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Lesson #2: Be Ruthless

Larry Ellison Articles
Lesson #2: Be Ruthless
Free Download - The Billionaire Dropout: The Early Years of Larry Ellison
Name: Email:

“It's my job for Oracle – the number two software company in the world – to become the number one software company in the world,” says Ellison. “My job, is to build better than the competition, sell those products in the marketplace, and eventually supplant Microsoft and move from being number two to number one.”

Ellison didn’t get to the top of his game by being complacent. Once he had set his goals – and ambitious ones at that – Ellison did whatever it took to achieve them. “I think I'm very goal-oriented,” he says. “I’d like to win the America's Cup. I'd like Oracle to be the No. 1 software company in the world. I still think it's possible to beat Microsoft, believe it or not, for us to be a more important company than Microsoft.”

It is this kind of optimistic determination and enthusiasm that made Oracle into the successful company it has become today. “Microsoft is already the most powerful company on earth, but you ain't seen nothing yet,” says Ellison. Although it is a goal he has been chasing for years, nothing has been able to distract Ellison from his mission.

1990 proved to be a difficult year for the company. Facing bankruptcy, Ellison was forced to make difficult decisions for the sake of his company. “If your cash is about you run out you have to cut your cash flow,” he says. “CEOs have to make those decisions and live with them however painful they might be. You have to act and act now, and act in the best interests of the company as a whole, even if that means that some people in the company who are your friends have to work somewhere else.”

Ellison explains that this similar ambition and ability to make difficult decisions is a characteristic he looks for when hiring his staff. He doesn’t want his staff to read inspirational fiction like “The Prince.” Instead, Ellison wants his staff familiar with the likes of Churchill. “Amazing that the morale of a country rested on one person’s shoulders,” says Ellison of Churchill during WWII. “I’m inspired by great people doing great things.”

In the business world, Ellison looks to General Electric as an example of the ruthlessness that is needed in order to succeed. “I greatly admire GE – their utterly ruthlessly focused management…OK, we may make a few mistakes along the way but we're not going to
waste any time. Make a decision and let's go. They take risks, they make decisions, they’re incredibly disciplined and focused.”

From sailing in America’s Cup to pioneering a new database program, it is Ellison’s grit and hardnosed determination that have taken him to the top. “It is my job to go out into the marketplace and win,” he says. And, Ellison is unabashed about his ability to do just that. “We compare our products to the competitors' products,” he says. “We don't lie about this, we just say, ‘We can do this; they can't.’’





Lesson 2 Be Ruthless

Like this article? Share it with your friends

Article Feedback
 Lesson 2 Be Ruthless Excellent resources! I come here for inspiration, for answers.
Commented on Lesson 2 Be Ruthless.
 Lesson 2 Be Ruthless Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

Famous Entrepreneur Video
Larry Ellison Video - Larry Ellison of Oracle talks about what he doesn't like with Microsoft.
Famous Entrepreneur Video

Larry Ellison Picture Larry Ellison Newsletter
Get our free newsletter to learn more about Larry Ellison and other famous entrepreneurs!

Name:
Email:





Evan Elite Authors
Cheryl Matthynssens  
John Brennan  
David Barr  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Start Right Icon Start Right
The Evolution Of Networking Icon The Evolution Of Networking
Networking Challenges Icon Networking Challenges
Radical Green Business Icon Radical Green Business
Managing the Unimaginable Icon Managing the Unimaginable
Free Downloads - Complete List

Entrepreneur Tools and Guides
Write The Press Release
Write The PR
Press Release Builder
 
Top 50 Blogs For Startups To Watch In 2009
Top 50 Blogs For Startups
Top Blogs To Watch In 2009
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
cha Amadou Agoe, Togo,
cha Amadou
Agoe, Togo
SEO For Africa

If I Were A Startup...
Frank Cianciulli, $2.3 to $7.5 Mil in 2 years
Frank Cianciulli
$2.3 to $7.5 Mil in 2 years
Erez Zevulunov, $150k to $504k in 2 years
Erez Zevulunov
$150k to $504k in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Debbi Fields, Mrs. Fields Cookies
Debbi Fields
Mrs. Fields Cookies
Gordon Moore Robert Noyce, Intel
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Ask Michael Gerber, Reader Questions
Ask Michael Gerber
Reader Questions
Donald J. Trump, Trump University
Donald J. Trump
Trump University
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Salesmanship and Empathy
By Jeff Blackwell
     Overview of Traditional Marketing
By Jeff Blackwell
     Principles of Marketing
By Jeff Blackwell

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information