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Lesson #1: “Never hire or promote in your own image”

Dee Hock Quote


Article Overview: Hock always had a strong sense of his own strengths and shortcomings. To that end, one of his guiding principles was to surround himself with associates who would complement his skill set rather than duplicate it.

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Lesson #1: “Never hire or promote in your own image”

Hock always had a strong sense of his own strengths and shortcomings. To that end, one of his guiding principles was to surround himself with associates who would complement his skill set rather than duplicate it.

“Never hire or promote in your own image. It is foolish to replicate your strength. It is idiotic to replicate your weakness,” said Hock. “It is essential to employ, trust, and reward those whose perspective, ability, and judgment are radically different from yours. It is also rare, for it requires uncommon humility, tolerance and wisdom.”

Hock understood that he might not have had all the skills he needed to succeed, but he could compensate by surrounding himself with those who did. In addition to refusing to hire after his own personality, Hock also looked for certain characteristics in his staff.

Hire and promote first on the basis of integrity; second, motivation; third, capacity; fourth, understanding; fifth, knowledge; and last and least, experience,” he said. “Without integrity, motivation is dangerous; without motivation, capacity is impotent; without capacity, understanding is limited; without understanding, knowledge is meaningless; without knowledge, experience is blind. Experience is easy to provide and quickly put to good use by people with all the other qualities.”

For Hock, hiring decisions were based on more than just a good resume. He wanted people who, like him, wanted the best for the organizations that they worked for because, he believed, there was no way to inspire and motivate others from the outside.

“Money motivates neither the best people, nor the best in people. It can move the body and influence the mind, but it cannot touch the heart or move the spirit; that is reserved for belief, principle, and morality,” he says. “As Napoleon observed, ‘No amount of money will induce someone to lay down their life, but they will gladly do so for a bit of yellow ribbon.’”

This was one of the core tenets of the way in which Hock believed companies would rise to the top – bringing on board people who wanted to be there, and letting them be all they can be.

“If you don't understand that you work for your mislabelled 'subordinates,' then you know nothing of leadership. You know only tyranny. Compelled behaviour is the essence of tyranny. Induced behaviour is the essence of leadership. Both may have the same objective, but one tends to evil, the other to good,” said Hock. “Lead yourself, lead your superiors, lead your peers, employ good people, and free them to do the same. All else is trivia.”

Before hiring the person with the most experience or the best education, Hock cautioned looking deeper below the surface. Will the person devote himself to the company as much as its founder? Will the person jump ship at the first signs of trouble, or if a better opportunity comes along?

Hock looked for people that embodied the same characteristics of integrity that he wanted his companies to stand for, and in doing so, took them to the top.

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