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Lesson #4: “Without principles, a purpose is dangerous, for it confuses ends with means”
Article Overview: “A true purpose always has ethical and moral content, which can be either implicit or explicit. It is a statement to which all members of the community can say with the wholeness of mind, body and spirit,” says Hock. “’If we (notice the plural) could achieve that, then my (notice the singular) life would have meaning.’ By that test, does making next quarter’s profit give my life meaning? It may be a necessity, it may be desirable, it may be beneficial in some way, but it’s not a purpose. It’s a relatively meaningless objective or goal.”
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Free Download - Dee Hock Quotes By Dee Hock |
Lesson #4: “Without principles, a purpose is dangerous, for it confuses ends with means”
“A true purpose always has
ethical and moral content, which can be either implicit or explicit. It is a
statement to which all members of the community can say with the wholeness of
mind, body and spirit,” says Hock. “’If we (notice the plural) could achieve
that, then my (notice the singular) life would have meaning.’ By that test,
does making next quarter’s profit give my life meaning? It may be a necessity,
it may be desirable, it may be beneficial in some way, but it’s not a purpose.
It’s a relatively meaningless objective or goal.”
Hock surprised many if not
all of his peers when he decided to leave the corporate and financial success
he had built to live a life secluded on a farm where his reputation and wealth
were of little value. But he made this decision not because he wanted to
necessarily play with concepts and theories all day long. Rather, Hock was in
search of his true purpose.
“I left VISA in 1984 because
I had proved everything I had set out to prove about the effectiveness of these
concepts of organization. When VISA became so extraordinarily successful, I
thought the world would beat a path to our door to explore the concepts, but it
largely ignored us,” recalls Hock.
“It was so different, people couldn’t quite understand it. There was no stock,
so it didn’t fit the normal business model. I decided I wanted to return to
nature and seclusion and try to develop these ideas further, so I bought 200
acres of ravaged land in a tiny, isolated community on the coast of California,
built a house with a library of four or five thousand books, and spent ten
years in manual labour restoring the land to health and beauty and studying incessantly
trying to develop these ideas. I wanted to see if they were applicable to other
organizations and industries, or merely unique to banking and credit cards. I
had no intent to do other than just develop my own thinking along these lines,
maybe one day do a little writing.”
Eventually, Hock did come
out of seclusion to further test his theories, but his years in seclusion only
further convinced him of what he had first thought.
“Without principles, a
purpose is dangerous, for it confuses ends with means. The best purpose on
earth achieved through destructive means is meaningless. And so you have to
ask: What is the belief system in the community about where power is to be
vested, how deliberations will be conducted and decisions made, how benefits
are to be distributed and what ethical standards will apply to all activities? In
other terms, what are the deepest, almost sacred beliefs people share about how
they will conduct themselves in pursuit of purpose?
“The
primary principle in monetized corporations is that whoever has money and can
buy shares takes everything they can get and all other parties are given as
little as possible. That prostitutes the meaning of capital by restricting it
to money. It ignores natural capital–that is the value of what the earth produces
for us at no cost. It ignores the value of community, and that is a form of
capital. It ignores intellectual capital–that is the intrinsic ability and
intelligence of people. It ignores every form of capital that is not reducible
to the mathematics of money. Money is just alphanumeric data–a means of
measurement. It has no intrinsic value.”
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Related Forum Posts
Re: Online Article Marketing - Free & Done Correctly
- [quote="Stephen meyer":19tohv4d]
Many online marketers only submit their articles to a select few article directories. It works well for them. I have a dual purpose in article writing and need my articles to go to as many directories as possible. My number one purpose is to create backlinks. If I only submitted 3 articles a week to 5 directories they would not help much in creating the backlinks I need. My second purpose is to draw traffic to my site. Again, and in my opinion, if I submitted to just a handful of sites I feel I would be defeating my purpose. So I had to find a program that would submit to a lot of directories and one that also submitted to quality directories. I found what I needed with one submission service. Now each article can bring 60-70 backlinks and I see weekly visitors from several article directories in my stats.
That is my article marketing strategy and it has been working for me.[/quote:19tohv4d]
I just wanted to go back to Steve's post because he makes a very valid point. I totally agree that if you want to get as many backlinks as possible, then submitting to just a few directories just isn't enough.
I use Article Marketer to submit my articles - and they go out to a large number of ezines. I know this ends up with duplicate content - but I read somewhere recently that this is not as big a deal as many people think. Like Steve, I get a lot of visitors through these directories.
Ros
Re: Reduce Bounce Rate
- Another point is to make sure your landing page addresses these questions clearly:
1. Where am I?
2. What's this site offering me?
3. Why should I accept the offer?
If your web page confuses your visitors, they will leave.
Re: Boosting Confidence
- Kevin, I am so glad you asked that question!
It's the missing link for so many people (and a huge key to confidence and entrepreneurial endurance).
Since you asked the question hypothetically, when I say "you", I'm not meaning you personally, Kevin (unless you identify with it).
Our purpose is like our personal mission statement. It's something we need to consciously sit down and think about. The problem is that so many have blocked their own voice and focused on outside influence instead. We need to practice listening to our own inner self.
Confidence is found within so this is where we need to start. It means we need to trust that we actually do have the answers to what it is we need to know for our own personal success.
They key to our purpose is actually tied in with what we really love to do. To start discovering what your purpose is, start discovering what you are really passionate about. Then begin asking yourself what you would love to do that would make a huge difference in that particular area. For example, if you love technology and also desire to help people, ask yourself how you can really help people using your technology.
If your business is already established, start considering how you can develop the next phase of it to match your sense of purpose. Perhaps it's even time to delegate your work so that you can be freed up to pursue what you REALLY love to do. The great side effect is that most of us do a far better job at what we love to do anyway.
Many people don't even get to this point because they disqualify their sense of passion and purpose before they even really discover the way to build financial success based on what they love to do. Some consider it a "pipe dream", but I say, "Why not?"
You mention money, but what some people don't realize is that you must discover you purpose or your personal mission FIRST if you are to tap into passion to create the kind of wealth that is really satisfying.
If you talk to people with money, you will discover that financial success is not what truly makes you happy. Satisfaction is the key ingredient. Developing a business which matches your passion and your purpose ensures you will enjoy the success when you get there.
When you pursue developing your business from this place, confidence comes along side you because you are aware you have a personal mission to help others or create change in some way. It takes the focus off you and gives you confidence to overcome what could seem like incredibly challenging obstacles.
If you are simply chasing money, there will come a point that you will really question if it is all even worth it. You may be faced with this question regardless, but if you have purpose, you often find the fortitude to really press forward anyhow.
I hope that answers your question, Kevin.
Warm regards,
Tami
Re: August 25 Triple Crown Leaders
- Hi Mal - yes, each contest ends at the end of the quarter.
Re: What would you like to see be invented?
- Good luck to you Terry I hope you succeed. You will be doing the world a huge favour as those little boxes are not only dangerous as you say, but they are also not very appealing.
MichelleJ
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