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Lesson #5: “No organ in your body dominates any other”

Article Overview: Thanks to Hock, VISA operated according to some unique principles for its time.
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Lesson #5: “No organ in your body dominates any other”
Thanks to Hock, VISA
operated according to some unique principles for its time.
“One was that participation
and ownership should be open to all relevant and affected parties,” he said. “A
rain forest doesn’t choose which seed will sprout. They’re all eligible to
belong.”
Another operating
principle was that decisions and deliberations were to be made by bodies and
methods that included all relevant actors and were not dominated by any one.
“There is no dominant part
of nature,” said Hock. “No organ in your body dominates any other. Get rid of
your liver and your brain dies just as certainly as your liver will without the
brain.”
After VISA became a common
worldwide trademark, “The whole thing soon exploded,” said Hock. “It released
human ingenuity and human imagination and linked people of every culture and
language, every political persuasion, every conceivable currency, into a
cooperative network in which the owner-members, the banks, engage in the most
fierce competition, while at the same time engaging in intense cooperation in
elements essential to existence of the whole.”
“It’s not unlike the cells
in your body. Every cell in your body competes for every atom of nutrient and
oxygen you swallow and at the same time is interconnected so it can recognize
where there is a greater demand on any other cells and voluntarily release its
demand for the good of the whole. That is the essence of VISA. It started as
200 owner-member banks and 2 or 3 billion dollars in sales, and thirty years
later its volume will be a trillion eight hundred billion dollars. It is
cooperatively owned by 20 thousand banks in 240 countries and territories
serving over a billion consumers. And its electronic systems clear more
financial transactions in a week than the entire US federal reserve system does
in a year.”
Hock has referred to VISA
as a “reverse holding company,” where the parts own the core instead of the
other way around.
“Ownership is in the form
of irrevocable rights of participation, which the banks can’t sell. They can
sell their portfolio, but not their membership, and therefore no one can raid
it, trade it, buy it or sell it. It’s invulnerable because it has no stock,” he
said. “Over the years, the core of the organization has developed all sorts of
services it sells outside the membership so it can become a source of revenue
rather than of taxation. It has a venture capital firm; does most of the
auto-mated clearing house clearings; and has a host of other entities. So it’s
a very fractal system.”
It is this fractal system
that allowed VISA to succeed when all others around it were crashing.
“If
you examined it, it would look very much like the organs in a body, then the
cells within the organs and the nucleus within the cells. In three decades
these organizational concepts took the enterprise from a haemorrhaging industry
on the verge of collapse to what is now arguably the largest commercial
enterprise on earth, and the largest single block of consumer purchasing power
on the globe.”
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