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Lesson #2: Produce What People Need

Ferruccio Lamborghini Quote



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Ferruccio Lamborghini Quotes - By Ferruccio Lamborghini

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Lamborghini had the ability to take parts from different pieces of equipment and make something useful. "I started by building a tractor for my parents farm out of old war surplus vehicles I brought home," he said. He saw that his parents needed a piece of equipment that could help them on the farm and he knew how to build one. After the local farmers saw the tractor he built for his parents, they came to him. After the tractor business became successful, he turned his interest toward other industries.

"Lamborghini Trattori was completely self-sufficient, so I turned my interests to other industries," Lamborghini would say about expanding his business. This is when he started looking for other things to build. He started with burners for heating the home and air-conditioning systems, then tried to get into building helicopters, but the Italian government prevented him from doing that.

As his wealth grew, he started buying luxury sports cars. He always loved racing and luxury cars, even going as far as retrofitting Fiats after the war as a hobby. However, none of the luxury cars were up to his standards. Something was always wrong with them. Since he could not build helicopters, which was his biggest passion, he turned to his next passion, sports cars. According to Lamborghini, he would have never gotten into building high-performance automobiles if Enzo Ferrari would have just listened to him.

Lamborghini kept taking his Ferrari back in to get fixed, but they never fixed the problem. "I went to Maranello regularly to have a clutch rebuilt or renewed, and every time, the car was taken away for several hours and I was not allowed to watch them repairing it. The problem with the clutch was never cured," he said.

Lamborghini knew most of the Italian businessmen, he was already a multimillionaire, so he went directly to Enzo about his concerns, but, according to legend, Enzo threw him out. Now Lamborghini knew that people buying these automobiles wanted better performing cars, so he saw a need and fulfilled it.

He began by tearing his Ferrari apart and fixing the car at his tractor plant. He put in a new clutch, one he used for his tractors and rebuilt other parts of the automobile. Again, people took notice and started asking him questions. They went as far as asking whether he could do the same to their cars and in 1962, he founded Automobili Lamborghini. The first Lamborghini rolled off the assembly line in 1964.

Lamborghini had a sixth sense when it came to what people wanted, it happened to be the same things he wanted: quality, power and luxury.


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