When Watson decided to change the name of his company to International Business Machines, he knew that it was a big name for a small company. But, over the next few decades, Watson would build the company to live up to its name. From a traveling door-to-door salesman to CEO of one of the largest expanding companies in the U.S., Watson’s name has since become synonymous with not only the beginnings of the computer industry but with what it takes to become a successful entrepreneur. How did he do it?
He Embraced Failure: In an industry that was as new as the computer industry, which was still in its infancy and had endless opportunities looming on the horizons, Watson was bound to make a few mistakes along the way. And this, he would readily admit to. But, not once did Watson come to regret any of his mistakes. Instead, he learned from each and saw them as indispensable teachers that would, in the end help him achieve his final goals.
He Kept On The Move: Whether it was his personal or his business life, Watson never endured a dull moment. By encouraging education and research, Watson made sure that IBM would stay at the top of its game. And, by devoting himself to personal causes that he felt worthy, Watson ensured that his personal life was kept equally as rich. With an eye to the future, Watson never let a single opportunity pass him by.
He Was A Risk-Taker: Watson didn’t care if people thought he was crazy. In fact, the crazier the better, for it was only the risk-taker, the one who ever actually made a difference in anything, who was ever perceived as being crazy. He believed in the importance of striking out on his own and following new paths; it was only the new path that would lead him to the new success that he so badly craved.
He Used The Power Of The Mind: From encouraging education amongst his staff to rallying his troops around a common vision, Watson embraced the simple principle that with the power of education and thought – positive thought – anything was possible.
He Encouraged Teamwork: In a 1927 speech to his staff, Watson told them, “It is because of your work and cooperation that the products of the International Business Machines Corporation are now distributed in 58 different countries, that we can say that the sun never sets on International Business Machines and that our company continues to grow bigger and better.” Watson never missed an opportunity to encourage his workers and thank them for their united efforts. It was because of this that Watson was not only able to take his company to the top, but he inspired a sense of loyalty among his workers that became legendary in the industry.
“To visualize the future of IBM you must know something of the past,” said Watson. By creating a solid foundation, Watson ensured that the company could continue to prosper in the future under his son’s control.
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