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Lesson #4: Back Your Company With Brain Power

Thomas Watson Sr. Articles
Lesson #4: Back Your Company With Brain Power
Free Download - The Computer Revolution: IBM Grows Up
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“All the problems of the world could be settled easily if men were only willing to think,” believed Watson. “The trouble is that men very often resort to all sorts of devices in order not to think, because thinking is such hard work.”

For Watson, nothing was more important to a successful business than the quality of the minds behind it. Without the all-important combination of a sound education as well as common sense, no amount of capital or even luck would be able to take a company to the top.

“What every business needs is more people who think,” said Watson. While his argument might seem overly simplistic, Watson was a firm believer in the power of the individual to shape the future. With clarity of mind, determination and knowledge, the power of thought could go further than one could imagine. “Think,” said Watson. “Think about your appearance, associations, actions, ambitions, accomplishment.” It was something that Watson believed was all too often looked over – the power of thought.

“Education is the foundation of our progress,” said Watson. “Research is the advance guard of our progress.” Watson believed that “men who are willing to study, to acquire the necessary education” would be the ones to succeed not only within IBM but also in business as a whole. “The forces that produce success are manpower and brain-power,” he said. To this end, Watson implemented numerous benefit packages for his employees, including paying for their education.

Watson believed that education could be the fire behind his company. “Knowledge creates enthusiasm,” he believed, and with enthusiasm, anything was possible. He knew that IBM was only going to succeed if he could inspire his troops, by teaching them and by rallying them around a common vision. Without this shared goal and this dedication to progress, Watson did not believe that IBM could set itself apart from the rest of its competitors.

“You must guard constantly against those who lack vision,” said Watson. “You must guard against the reactionary mind. Always cultivate and associate with persons of vision and with persons who believe that things are going to be better. When you do this, you take on the kind of vision, backed by the right kind of inspiration that you need if you are going to grow in this business or any other business.”

It was this simple and basic principle that allowed IBM to flourish. Products were designed to meet a need; problems were met with determination and inspiration to overcome; and common sense became entrenched in every aspect of the company’s operations. “Good design is good business,” said Watson. “Design must reflect the practical and aesthetic in business but above all…good design must primarily serve people.”

Watson never underestimated the power of the mind when it came to striving for success. By encouraging education at every level of his company, and by motivating his workers towards the achievement of a common vision, Watson was able to keep his company progressive and on top.





Lesson 4 Back Your Company With Brain Power

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John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

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With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

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Jeff Foster
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