For almost three decades, Tony Robbins has devoted himself to helping other people both use and discover the tools, strategies and resources they need to create the life of their dreams. As an entrepreneur, author, and consultant, he has become of the world’s most renowned motivational speakers – although he hates the term, preferring to call himself a ‘peak performance coach.’ Today, the Anthony Robbins Personal Power series of tape programs has become one of the best-selling self-help products in history, and is used by everyone from Olympic athletes to executives of top-performing multinational corporations to government officials. It is just one in a wide range of products offered by this self-help guru, including Get the Edge, Lessons in Mastery, Live With Passion, and Power to Influence. All of these personal and professional achievement programs are meant to help listeners achieve their ideal life when it comes to everything from confidence, health, finances, time management, communications, relationships and performance. What creates outstanding performance? What creates an extraordinary quality of life? These products purport to have the answers to those questions. For Anthony Robbins, personal power means being persistent in taking action. It is the idea of connecting the gap between dreams and reality through taking massive and determined action. Dreams don’t have to be dreams, but they do require action and doing in order to achieve them. After all, dreaming is the easy part since, according to Robbins, it is simply a passive action. With this series of products, listeners are encouraged to stop thinking about the life you want to have, and start working towards that vision. “Massive, consistent action with pure persistence and a sense of flexibility in pursuing your goals will ultimately give you what you want, but you must abandon any sense that there is no solution,” he writes in his Notes from a Friend: A Quick and Simple Guide to Taking Control of Your Life. “You must focus immediately on the actions you can take today, even if they are small ones.” That is one of the key sentiments echoed throughout all of Robbins’ works; It doesn’t matter where you’re coming from, what the problems you face are, or where you want to go. According to him, you can get there if you take positive action in that direction. Everyone from James Redfield, author of the critically acclaimed best-selling Celestine Prophecy, to actor and California Governor Arnold Schwarzenegger have endorsed his works, citing his passion and commitment as two of the key factors that help in communicating his messages and changing lives. Anthony Robbins’ Personal Power program is about educating and empowering its listeners. Whether it’s using subliminal messaging or his own driven voice, Robbins has made it his mission to generate action among his listeners. Despite having his critics, he has also attracted a cult-like loyal following that tends to silence them. Time and again, people have come forward with their own unique success stories as to how Robbins has helped turn their life around – proof that is hard to argue with.