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Walking the Talk: Tony Robbins Becomes a Success

Article Overview: Neuro-Linguistic Programming promised instant results; by directly altering unconscious ‘programs’, Robbins and other proponents of NLP believed that it was one of the most promising new therapeutic techniques. Robbins created a new seminar based on NLP and hit the road with it. He began appearing on television and radio stations throughout first, Canada, and then the U.S. In 1989, he launched a series of infomercials to promote his product, which proved to be a very successful strategy. Since their initial introduction, Robbins’ infomercials have aired on average every 30 minutes, 24 hours a day, somewhere in North America.

Walking the Talk: Tony Robbins Becomes a Success

Neuro-Linguistic Programming promised instant results; by directly altering unconscious ‘programs’, Robbins and other proponents of NLP believed that it was one of the most promising new therapeutic techniques. Robbins created a new seminar based on NLP and hit the road with it. He began appearing on television and radio stations throughout first, Canada, and then the U.S. In 1989, he launched a series of infomercials to promote his product, which proved to be a very successful strategy. Since their initial introduction, Robbins’ infomercials have aired on average every 30 minutes, 24 hours a day, somewhere in North America.

Robbins’s confidence in his new “technology of change” was growing. He began to publicly challenge psychiatrists by asking for a chance to work through their toughest cases in front of a live audience. In one of his early seminars, Robbins brought on stage a woman who had been being treated for her phobia of snakes for over seven years; Robbins cured her in fifteen minutes. Following that experience, Robbins exclaims, “I became a wild man! I stormed across the country demonstrating to people how quickly change could occur.”

Robbins also began offering personal therapy sessions, initially at a price of $500 per hour. Soon, he was charging $5,000 per hour and was guaranteeing transformation in one session. “If you see your therapist more than twice, your therapist has no integrity,” Robbins would say. Interest in Robbins’ seminars was growing across the country, the most famous of which was his four-day Unleash the Power Within seminar. It was here where Robbins demonstrated his now-famous firewalk, whereby people would gain mental discipline and confidence by walking over burning coals, and then apply that principle to other aspects of their lives.

Over the next decade, Robbins’ reputation as a successful entrepreneur and life coach would continue to soar. He has authored five internationally best-selling books, which have since been published in 14 languages throughout the world. His Personal Power development system has sold over 35 million audiotapes and he has given seminars to over three million people in more than 80 countries. Robbins also founded Mastery University, bringing together world leaders to train future world leaders.

Today, Robbins is one of the most sought after international speakers and advisors. From Fortune 500 CEOs to elite athletes to international leaders, including Nelson Mandela and Mother Theresa, Robbins has met with, consulted or advised some of the most influential people in the world. Robbins is also a dedicated philanthropist and humanitarian, having launched the non-profit Anthony Robbins Foundation to help the homeless and disadvantaged and creating the Presidential Summit for America’s Promise. The Anthony Robbins Companies now include Namale Resort & Spa, Twinlab Corporation, Rebus Publishing, and Discovery Toys. Robbins serves as Chairman to each, with all of them being geared towards improving people’s quality of life.

When American Express asked its entrepreneurial clients who would be their number one choice of anyone in the world to personally coach them in their business endeavours if price were not an issue, Robbins was selected by an overwhelming margin. He represents not only financial success but also the passion and energy that entrepreneurs need to take their company to the top.

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Article Tags: burning coals, fifteen minutes, firewalk, infomercials, initial introduction, life coach, linguistic programming, mental discipline, new technology, personal therapy, phobia of snakes, proponents, psychiatrists, radio stations, selling books, successful entrepreneur, therapeutic techniques, therapy sessions, tony robbins, wild man



Related Forum Posts
Re: Quote of the Day - Tony Robbins - Tony Robbins is such a huge inspiration! He has a ton of great quotes.
Re: Quote of the Day - "If you do what you've always done, you'l - Thanks Evan for the quote. I read Tony Robbins book a lot. In fact I just dusted "Awaken the Giant Within" and "Unlimited Power" from the shelf last week to go over them again
Re: Quote of the Day - ?"Everything happens for a reason and a p - Thanks for the quote and the link. I just watched the Tony Robbins video where he high-5s Al Gore. Good stuff! "Effective leaders have the ability to consistently move themselves and others to action because they understand the "invisible forces" that shape us." Also, "Biography is not destiny... decision is."
Re: I failed woefully in 2011 - Yinka, My favorite advice for taking action comes from Tony Robbins: “A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided… The most important thing you can do to achieve your goals is to make sure that as soon as you set them, you immediately begin to create momentum. The most important rules that I ever adopted to help me in achieving my goals were those I learned from a very successful man who taught me to first write down the goal, and then to never leave the site of setting a goal without first taking some form of positive action toward its attainment.” If you've truly decided to make 2012 a successful year for you, don't wait until Sunday. Start today, even if it's a small step. Good luck!
Coming up with a business name - I've always been curious about how people select their business names and would love to hear how you came up with yours. When I first started my company I was selecting between Evan Carmichael & Associates or the Carmichael Organization. The reason was I had read two books by Anthony Robbins and Donald Trump and learned about how they came up with their companies names to make them look bigger than they were when they were first getting started. Robbins chose Anthony Robbins & Associates while Trump chose the Trump Organization. I settled on Evan Carmichael & Associates and later changed it to Evan Carmichael Communications Group when I incorporated on the advice of my lawyer. I agree that it is not the most innovative name out there but my business is about building a brand. I would love to hear how you came up with your company name!


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