Grinding Out Success: How Kroc Made McDonald’s A Golden Triumph
Grinding Out Success: How Kroc Made McDonald’s A Golden Triumph
In unjustified simplicity, Kroc attempted to describe what made his business the global empire it is today. Indeed, it was not as simple as just providing tasty hamburgers and fries. Kroc was an ambitious entrepreneur who embarked on a strategic plan of expansion that would cover nearly every continent. Kroc not only created an immensely successful company, he also built a global brand and revolutionized the American cultural landscape. How did he do it?
He Had Focus: Of one of his very first franchisees, Kroc said, “Sometimes Ed MacLuckie would have forgotten to turn the sign on when dusk began to fall, and that made me furious. Or maybe the lot would have some litter on it that Ed said he hadn't had time to pick up. Those little things didn't seem to bother some people, but they were gross affronts to me. I'd get screaming mad.” Kroc demonstrated the success that comes from applying sophisticated business practices to even the most banal of practices.
He Built An A-Team: Kroc knew that many of the jobs he was hiring for were not the most glamorous. Indeed, it would be easy for a McDonald’s janitor to become disgruntled. But, from the janitors to the franchisees, Kroc did his best to ensure that he created an environment that encouraged innovation, equality and openness.
He Took Risks: “Creativity is a highfalutin word for the work I have to do between now and Tuesday,” said Kroc. When Kroc entered the fast food industry, he did so at a time when it was fashionable to either dine out or eat in. But, Kroc sensed that Americans wanted a change. From concept design to implementation, everything about Kroc’s goal was risky. Unafraid, Kroc charged full-speed ahead, gambling and, as a result winning big.
He Recovered From Failure: To look back on Kroc’s legacy it seems difficult to imagine a time when Kroc had to struggle to achieve his dreams. At the pace with which Golden Arches sprung up around the world, the success of McDonald’s almost seems as if it was inevitable. But, like many of his peers, Kroc indeed had a hard time getting his business idea off the ground. He accepted his losses and defeats but bounced back to win bigger than he could ever imagine.
He Marketed Wisely: From focusing on the local context of his restaurants to fostering an image of a fun and friendly atmosphere with the likes of Ronald McDonald, Kroc proved to be a marketing genius. Through making community contributions, Kroc also established a corporate tradition of creating a positive presence in society.
“The quality of a leader is reflected in the standards they set for themselves,” Kroc once said. By setting the highest of standards for himself and ceaselessly pursuing his dreams, Kroc would go down in history as one of the world’s most successful entrepreneurs.
Grinding Out Success How Kroc Made McDonalds A Golden Triumph
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“We provide food that customers love, day after day after day,” said Kroc. “People just want more of it.”
In unjustified simplicity, Kroc attempted to describe what made his business the global empire it is today. Indeed, it was not as simple as just providing tasty hamburgers and fries. Kroc was an ambitious entrepreneur who embarked on a strategic plan of expansion that would cover nearly every continent. Kroc not only created an immensely successful company, he also built a global brand and revolutionized the American cultural landscape. How did he do it?
He Had Focus: Of one of his very first franchisees, Kroc said, “Sometimes Ed MacLuckie would have forgotten to turn the sign on when dusk began to fall, and that made me furious. Or maybe the lot would have some litter on it that Ed said he hadn't had time to pick up. Those little things didn't seem to bother some people, but they were gross affronts to me. I'd get screaming mad.” Kroc demonstrated the success that comes from applying sophisticated business practices to even the most banal of practices.
He Built An A-Team: Kroc knew that many of the jobs he was hiring for were not the most glamorous. Indeed, it would be easy for a McDonald’s janitor to become disgruntled. But, from the janitors to the franchisees, Kroc did his best to ensure that he created an environment that encouraged innovation, equality and openness.
He Took Risks: “Creativity is a highfalutin word for the work I have to do between now and Tuesday,” said Kroc. When Kroc entered the fast food industry, he did so at a time when it was fashionable to either dine out or eat in. But, Kroc sensed that Americans wanted a change. From concept design to implementation, everything about Kroc’s goal was risky. Unafraid, Kroc charged full-speed ahead, gambling and, as a result winning big.
He Recovered From Failure: To look back on Kroc’s legacy it seems difficult to imagine a time when Kroc had to struggle to achieve his dreams. At the pace with which Golden Arches sprung up around the world, the success of McDonald’s almost seems as if it was inevitable. But, like many of his peers, Kroc indeed had a hard time getting his business idea off the ground. He accepted his losses and defeats but bounced back to win bigger than he could ever imagine.
He Marketed Wisely: From focusing on the local context of his restaurants to fostering an image of a fun and friendly atmosphere with the likes of Ronald McDonald, Kroc proved to be a marketing genius. Through making community contributions, Kroc also established a corporate tradition of creating a positive presence in society.
“The quality of a leader is reflected in the standards they set for themselves,” Kroc once said. By setting the highest of standards for himself and ceaselessly pursuing his dreams, Kroc would go down in history as one of the world’s most successful entrepreneurs.
Grinding Out Success How Kroc Made McDonalds A Golden Triumph
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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