Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
More popular articles
- What Do You Want From SEO
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Ray Kroc Fast Food



  Articles
Ray Kroc Fast Food
   

Ask anybody to name a fast food chain and chances are that nine out of the ten people you ask will say McDonald’s. Ask anybody to name someone who has changed the fast food industry more than anyone else, and chances are that Ray Kroc will also top that list.

Ray Kroc and fast food go hand in hand. When the 52 -year old milkshake salesman went to San Bernardino, California, and saw the efficiency with which the MacDonald brothers were operating their fast food hamburger joint, Ray Kroc saw nothing but possibilities; he wanted to go national.

After convincing the MacDonald brothers to sell him their operation, this entrepreneur set off on his plan to revolutionize the fast food industry. He developed a sophisticated and uniform system of production, ensuring that as the company expanded, all the hamburgers and French fries customers were buying in California looked and tasted the same as the ones purchased in Florida, and New York. Kroc was building a consistency and a brand that would come to reshape the American industry.

Today, his success in doing so is being widely imitated throughout the world. Defining the basics of the service he wanted to provide, breaking the labour into an assembly line production, and engaging in a never-ending process of fine-tuning the system – these are some of the lessons that managers and executives today are taking away from the Kroc’s experience.

As one can imagine, in serving 54 million customers ever day, the success of McDonald’s and Ray Kroc’s fast food initiative extends far beyond just the fast food industry. Not only did Ray Kroc change the way a hamburger was produced, but he also transformed the nation’s entire cultural landscape. In fact, while over 95 percent of American children recognize McDonald’s Golden Arches, they have also surpassed the Christian cross as the second most recognized symbol in the world.

Despite the company’s tremendous success, it is not without its critics. With obesity rising as the second leading preventable cause of death in the U.S. after smoking, the entrepreneur has largely been blamed for his role in escalating the problem. However, that hasn’t stopped the company’s sales from continuing to grow.

Mcdonald’s operations have kept on expanding throughout the world. Today, variations of McDonald’s can be found in over 65 countries. In Japan, the company name was changed to Makudonaldo to make it easier to pronounce, and the mascot became Donald McDonald. Keeping Ray Kroc’s commitment to fast food, these international outlets have also somewhat adapted their menus for local taste. For instance, McDonald’s in the Philippines offers McSpaghetti noodles. In fact, one in three new McDonald’s that open do so outside of the U.S.; International sales are well on their way to surpassing domestic sales.

He might have passed away in 1984, but the impact of Ray Kroc on the fast food industry is unmatchable.



Ray Kroc Fast Food

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | Post | Republish | More  


Related Articles Related Articles
Ray Kroc Fast Food
  Ask anybody to name a fast food chain and chances are that nine out of the ten people you ask will say McDonald’s. Ask anybody to name someone who has changed the fast food industry more than anyone else, and chance...
Ray Kroc McDonalds
  What would have happened had Ray Kroc never met the MacDonald brothers? How would the landscape of today’s fast food industry be different? The story of Ray Kroc and McDonald’s demonstrates how one idea can be turne...
Grinding Out Success: How Kroc Made McDonald’s A Golden Triumph
  “We provide food that customers love, day after day after day,” said Kroc. “People just want more of it.”
Lesson #1: Take Your Business Seriously
  “I believe in God, family, and McDonald's,” said Kroc. “And in the office, that order is reversed.”
Lesson #4: Use Failure As A Catalyst for Success
  “Luck is a dividend of sweat,” said Kroc. “The more you sweat, the luckier you get.” Despite all his hard work, Kroc was not always a lucky man. From his early days in starting up McDonald’s to even after the chain ...

Related Forum Posts Related Forum Posts
New Profile: McDonald's Ray Kroc New Profile: McDonald's Ray Kroc
Ray Kroc was 52 When He Started! Ray Kroc was 52 When He Started!
Food Marketing Entrepreneur Assistance Food Marketing Entrepreneur Assistance
Business magazines Business magazines
Hello, I'm a newbie too Hello, I'm a newbie too
Good Potential for Packaging Industry Good Potential for Packaging Industry
Excellent FREE SEO book Excellent FREE SEO book
How Many Hours A Week Do You Watch TV? How Many Hours A Week Do You Watch TV?

 
Famous Entrepreneur Video
Become An Author

Ray Kroc Picture Ray Kroc Newsletter
Get our free newsletter to learn more about Ray Kroc and other famous entrepreneurs!

Email:
Name: