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Ray Kroc Fast Food

Article Overview: Ask anybody to name a fast food chain and chances are that nine out of the ten people you ask will say McDonald’s. Ask anybody to name someone who has changed the fast food industry more than anyone else, and chances are that Ray Kroc will also top that list.

Ray Kroc Fast Food

Ask anybody to name a fast food chain and chances are that nine out of the ten people you ask will say McDonald’s. Ask anybody to name someone who has changed the fast food industry more than anyone else, and chances are that Ray Kroc will also top that list.
Ray Kroc and fast food go hand in hand. When the 52 -year old milkshake salesman went to San Bernardino, California, and saw the efficiency with which the MacDonald brothers were operating their fast food hamburger joint, Ray Kroc saw nothing but possibilities; he wanted to go national.

After convincing the MacDonald brothers to sell him their operation, this entrepreneur set off on his plan to revolutionize the fast food industry. He developed a sophisticated and uniform system of production, ensuring that as the company expanded, all the hamburgers and French fries customers were buying in California looked and tasted the same as the ones purchased in Florida, and New York. Kroc was building a consistency and a brand that would come to reshape the American industry.

Today, his success in doing so is being widely imitated throughout the world. Defining the basics of the service he wanted to provide, breaking the labour into an assembly line production, and engaging in a never-ending process of fine-tuning the system – these are some of the lessons that managers and executives today are taking away from the Kroc’s experience.

As one can imagine, in serving 54 million customers ever day, the success of McDonald’s and Ray Kroc’s fast food initiative extends far beyond just the fast food industry. Not only did Ray Kroc change the way a hamburger was produced, but he also transformed the nation’s entire cultural landscape. In fact, while over 95 percent of American children recognize McDonald’s Golden Arches, they have also surpassed the Christian cross as the second most recognized symbol in the world.

Despite the company’s tremendous success, it is not without its critics. With obesity rising as the second leading preventable cause of death in the U.S. after smoking, the entrepreneur has largely been blamed for his role in escalating the problem. However, that hasn’t stopped the company’s sales from continuing to grow.

Mcdonald’s operations have kept on expanding throughout the world. Today, variations of McDonald’s can be found in over 65 countries. In Japan, the company name was changed to Makudonaldo to make it easier to pronounce, and the mascot became Donald McDonald. Keeping Ray Kroc’s commitment to fast food, these international outlets have also somewhat adapted their menus for local taste. For instance, McDonald’s in the Philippines offers McSpaghetti noodles. In fact, one in three new McDonald’s that open do so outside of the U.S.; International sales are well on their way to surpassing domestic sales.

He might have passed away in 1984, but the impact of Ray Kroc on the fast food industry is unmatchable.

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Article Tags: assembly line production, christian cross, consistency, fast food, food chain, food hamburger, food industry, food initiative, french fries, golden arches, hamburger joint, hamburgers, krocs, macdonald, mcdonalds, milkshake, obesity, ray kroc, san bernardino california, uniform system



Related Forum Posts
Ray Kroc was 52 When He Started! - Wow - thanks Evan! I didn't realize Ray Kroc was already 52 when he STARTED McDonald's - it's a great story to help us all realize that if we put our minds to it we can grow our businesses quickly no matter how old we are! Julie.
Business magazines - Fast Company is pretty good if you're into technology although it can be very on the edge. Entrepreneur has become one giant advertisement and I cancelled my subscription. Selling Power also has some useful content if you're looking at improving your sales skills / presentations.
Hello, I'm a newbie too - Hi, I was introduced to your site by a friend from a different forum. I had asked the question "how many people became successes after age 45?" and one response led me here. I'm still looking for the answer to that question, I've been studying a variety of things, and I've read Ray Kroc's autobiography, which led me to wonder how many people became a success after the age of 45. So far I've come up with Kroc, Colonel Sanders, and a few singers. Can any one assist me with this? Thanks, Anita
Good Potential for Packaging Industry - There are a lot of competitors, but I think there is huge potential for more cost effective recyclable packaging. Food packets, packing for products, all is growing industries, with competitive pricing its possible to earn little from these.
How Many Hours A Week Do You Watch TV? - About a year ago or so, I completely cut off my cable TV. Food Network was the only channel I miss but I really don't miss it more than I expected. News, Sports, you know, the stuff you thought be hard to miss out on, I never realized how unimportant they could be and my "selective ignorance" really hasn't hurt my life. If I want news, I could always turn on to the Internet. How about you? Warmest Regards, Takuya


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