Ray Kroc McDonalds

What would have happened had Ray Kroc never met the MacDonald brothers? How would the landscape of today’s fast food industry be different? The story of Ray Kroc and McDonald’s demonstrates how one idea can be turned into something completely different when it is placed in the hands of someone else.

When Kroc went to San Bernardino, California in 1954 to visit Mac and Dick MacDonald, he saw two brothers who were satisfied with their small-scale hamburger and fries operation. His idea was born from a very different vision; he wanted to create a global franchise. Much like the original inventor of Coca-Cola who sold his core idea to somebody with a strong imagination and a greater desire to expand that idea, Kroc took their fast food franchise to a higher level.

The fast food chain that the world would come to know so well provides a number of useful lessons for today’s entrepreneurs to draw from. Indeed, the story of the company’s success is outlined for all to read in “Grinding it Out: The Making of McDonald’s”, a book written by Kroc and Robert Anderson. In it, the basic philosophy behind what made the chain so successful is explained: “Achievement must be made against the possibility of failure, against the risk of defeat,” wrote Kroc and Anderson. “It is no achievement to walk a tightrope laid flat on the floor.”

For Ray Kroc, McDonald’s became like a religious experience. In fact, Kroc even claims in his book that while he was at work, McDonald’s would come before God. That is the dedication with which he was able to take his company to the top.

According to this entrepreneur, McDonald’s was managed based on the principle of KISS (Keep it Simple Stupid). However, that is a seemingly modest account of a man that paid painstaking attention to even the smallest of details. From the size of their French fries, to the shape of their hamburger patties, to the amount of time it took to deliver both, no detail went overlooked. He even claims that “a great deal of study had gone into creating the appearance and personality of Ronald McDonald, right down to the colour and texture of his wig.”

In growing the chain, Kroc might have been obsessed with cleanliness, but he was definitely not afraid of getting his hands dirty. As the company’s success grew, so too did its competitors’ attempts at industrial espionage. Kroc decided to respond in kind. However, instead of hiring a professional detective agency, he took matters into his own hands. At nights, he would go to his rivals’ outlets and sift through their outdoor garbage cans in order to determine which of their product lines were selling poorly and thus being thrown out.

In its early days, Ray Kroc’s McDonald’s struggled even just to pay its wages. But, after bringing in an accountant and refocusing their efforts, Ray Kroc and McDonald’s became the success they both are today.



Ray Kroc McDonalds

Like this article? Share it with your friends

E-Mail | Print | Post | Republish | More

Related Articles
Lesson #4: Use Failure As A Catalyst for Success
	“Luck is a dividend of sweat,” said Kroc. “The more you sweat, the luckier you get.” Despite all his hard work, Kroc was not always a lucky man. From his early days in starting up McDonald’s to even after the chain ...
Grinding Out Success: How Kroc Made McDonald’s A Golden Triumph
	“We provide food that customers love, day after day after day,” said Kroc. “People just want more of it.”
Lesson #1: Take Your Business Seriously
	“I believe in God, family, and McDonald's,” said Kroc. “And in the office, that order is reversed.”
The Burger King: Ray Kroc is Born
	“The two most important requirements for major success,” said Ray Kroc, “are: first, being in the right place at the right time, and second, doing something about it.”
Lesson #2: You’re Only As Good As The People You Hire
	“None of us is as good as all of us,” Kroc would say. A strong proponent of teamwork, Kroc understood that his growing company could only continue its meteoric rise up if it had the support and the dedication of its...

---

Related Forum Posts
	New Profile: McDonald's Ray Kroc
	Drones work at franchises
	Re: Social consciousness = more cost to consumers
	Re: Hello, I'm a newbie too
	Re: Starbucks vs McDonald's Coffee War Heats Up!
	Ray Kroc was 52 When He Started!
	Re: McDonald's rebranding
	A good screening process for new hires