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Ray Kroc Articles
The Burger King: Ray Kroc is Born
“The two most important requirements for major success,” said Ray Kroc, “are: first, being in the right place at the right time, and second, doing something about it.”
Taking the Fast Food Industry by Storm: McDonald’s Expands
“I was 52 years old,” recalled Kroc. “I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced that the best was ahead of me.”
Lesson #1: Take Your Business Seriously
“I believe in God, family, and McDonald's,” said Kroc. “And in the office, that order is reversed.”
Lesson #2: You’re Only As Good As The People You Hire
“None of us is as good as all of us,” Kroc would say. A strong proponent of teamwork, Kroc understood that his growing company could only continue its meteoric rise up if it had the support and the dedication of its workers behind it. In order to ensure staff loyalty and motivate his employees, Kroc did his best to guarantee that they were treated with respect and were able to operate on an equal playing field.
Lesson #3: Go Big or Go Home
“If you’re not a risk taker, you should get the hell out of business,” Kroc once said. He didn’t build a franchise empire with over 3,000 stores in just ten years by sitting back and repeating the same formula that had worked once over and over again. Instead, Kroc strove to constantly improve his company and retain his place at the forefront of the industry by taking advantage of new opportunities. Even when there was big risk involved, Kroc stared the gamble in the face and rolled the dice.
Lesson #4: Use Failure As A Catalyst for Success
“Luck is a dividend of sweat,” said Kroc. “The more you sweat, the luckier you get.” Despite all his hard work, Kroc was not always a lucky man. From his early days in starting up McDonald’s to even after the chain was a well-established global presence, Kroc experienced his fair share of failures. He was not immune to disappointment; what set Kroc apart from his competitors, however, was how he learned from his failures and bounced back.
Lesson #5: Effective Marketing Makes All The Difference
“We're not in the hamburger business,” said Kroc. “We're in show business.” Kroc understood that it was all in the message; the success of McDonald’s was going to be based on how the company was perceived by the public. Thus, Kroc spent much time and effort developing an effective marketing plan.
Grinding Out Success: How Kroc Made McDonald’s A Golden Triumph
“We provide food that customers love, day after day after day,” said Kroc. “People just want more of it.”
Ray Kroc Quotes
Ray Kroc Quotes
Ray and Joan Kroc Center
The Ray and Joan Kroc Center is just one of the many philanthropic ventures spearheaded by the wife of the McDonald’s founder. Located in Ronaldo, San Diego, the Ray and Joan Kroc Center is a 12.4-acre center designed to support families, education, recreation and cultural arts.
Ray Kroc Fast Food
Ask anybody to name a fast food chain and chances are that nine out of the ten people you ask will say McDonald’s. Ask anybody to name someone who has changed the fast food industry more than anyone else, and chances are that Ray Kroc will also top that list.
Ray Kroc Biography
The biography of Ray Kroc is a story of firsts. He was one of the first fifteen year olds to serve as an ambulance driver with the Red Cross during the First World War after lying about his age. He was the first to see the nationwide potential of a small family business operating out of California. And, he was the first man to apply the principles of mass production to the service industry.
Ray Kroc McDonalds
What would have happened had Ray Kroc never met the MacDonald brothers? How would the landscape of today’s fast food industry be different? The story of Ray Kroc and McDonald’s demonstrates how one idea can be turned into something completely different when it is placed in the hands of someone else.
Picture of Ray Kroc
To get a picture of Ray Kroc, billionaire entrepreneur and founder of the internationally successful fast food chain McDonald’s, is to get a picture of a man whose ingenuity and determination could have no other outcome than success. He might not have invented the concept behind McDonald’s – that owes itself to the MacDonald brothers in San Bernardino, California – but he knew a great idea when he saw one, and he never gave up on it.
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By: Evan Carmichael
By: Evan Carmichael
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