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Do It Yourself: Kamprad’s Guide To Success

Ingvar Kamprad Articles
Do It Yourself: Kamprad’s Guide To Success

“What else could I do at my age?” Kamprad asks. “Grow tomatoes in an allotment behind the house? I don’t know how to do anything apart from sell furniture. I am your classic, specialized idiot.” From one of the most remote, poverty-stricken corners of Sweden to becoming one of the world’s richest men, Kamprad broke the rules of retail when he created IKEA. And, it worked. Just how did Kamprad do it?

He Met a Need: “The word impossible has been and must remain deleted from our dictionary,” says Kamprad. When others said it couldn’t be done, Kamprad went and did it. From building quality furniture for less than it was ever thought possible to making products fit with ease in the trunks of customers’ cars, Kamprad listened to what the customer wanted and set out to meet that demand.

He Set an Example: “Simple routines have a greater impact,” says Kamprad. “It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor-made uniforms, or other status symbols. We rely on our own strength and our own will!” Whether it’s biking around town or sharing an office with his colleagues, Kamprad embodied the kind of leader he wanted all his workers to be.

He Used His Time Wisely: “Happiness is not reaching your goal,” says Kamprad. “Happiness is being on the way. It is our wonderful fate to be just at the beginning.” Kamprad was never one to sit still. From selling matches at the age of five to scouring the world for new markets to enter, Kamprad used his time to the best of his abilities.

He Made Mistakes: “Making mistakes is the privilege of the active,” says Kamprad. “It is always the mediocre people who are negative, who spend their time proving that they were not wrong.” From his teenage years in to adulthood, Kamprad was not afraid to make mistakes. Some he regretted, some he didn’t, but he took the opportunity to learn and improve from them all.

He Cared for his Community: Whereas companies such as Nike and McDonald’s come under heavy criticism for cultural imperialism, IKEA seems to fall beneath the radar. This is due in large part to its policies that appear to oppose the principles of greed and waste. Kamprad has made a deliberate effort to make his company one that not only he can be proud of, but so too can its workers and its customers.

Kamprad’s career has not been without its controversy. But, it is in surviving the tough times that Kamprad has distinguished himself as one of the most savvy and successful entrepreneurs of our time. He maintains an integral role in what has now become one of the largest privately held companies in the world. On the future of IKEA, Kamprad says, “I don’t think any of my sons are capable of running the company, at least not yet.” Time will tell how IKEA fares down the road, but one thing can be said for certain of its past – it had one of the most successful runs of any company in the history of the world.





Do It Yourself Kamprads Guide To Success

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Staging Diva
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website

Cheryl Matthynssens

Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com

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Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

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Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

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Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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