Waste of resources is a mortal sin at IKEA. To do business with a clear conscience is an attitude that pays. We have to find more time for ourselves and to regain respect for the environment in which we live. Only those who are asleep make no mistakes. There are few people who have made so many fiascos in my life as I have. This is part of my life I bitterly regret. After a couple of meetings in pure Nazi style, I quit. Now I have told all I can. Can one ever get forgiveness for such stupidity? That was the biggest blunder Iíve made in my entire life, and I regret it deeply. I have said sorry, many times, but it has left an indelible mark on my conscience that continually haunts me and perhaps itís best this way. I know that, if need be, there are those who correct my mistakes. If you only knew how many of them Iíve made, mistakes. IKEA is not completely perfect. It irritates me to death to hear it said that IKEA is the best company in the world. We are going the right way to becoming it, for sure, but we are not there yet. Now, by jimmy, Iím going to start a new life. It is our duty to expand. Those who cannot or will not join us are to be pitiedÖA glorious future! Time is your most important resource. You can do so much in ten minutes. Ten minutes, once gone, are gone for good. Ten minutes are not just one-sixth of your hourly pay. Ten minutes are a piece of yourself. Divide your life into ten-minute units and sacrifice as few of them as possible in meaningless activity. Most things still remain to be done. Simplicity and common sense should characterize planning and strategic direction. We discuss too much, for example. And, in doing so, we lose touch with reality. We have fantastic people who work for us, but even managers are incapable of making even the smallest decisions. Itís the directors who are Ikeaís big problem. I'm not afraid of turning 80 and I have lots of things to do. I don't have time for dying. Do you know what was the happiest moment of my life? Last year, when the doctor who operated on my cancer told me that the operation had gone well. It left me dancing with joy. Since then I have felt young. The feeling of having finished something is an effective sleeping pill. A person who retires feeling that he has done his bit will quickly wither away. A company that feels it has reached its goal will quickly stagnate and lose its vitality. The temples of design in places like Milan or God knows where overflow with beautiful, original furniture that costs extortionate amounts of money. The vast majority of people donít have six figure amounts in the bank and donít live in enormous apartmentsÖit is for just such people that I created Ikea. For everybody who wants a comfortable house in which to live well. A need that crosses all countries, races and religions. To design a desk which may cost $1,000 is easy for a furniture designer, but to design a functional and good desk which shall cost $50 can only be done by the very best. What is good for our customers is also, in the long run, good for us. The objective must be to encompass the total home environment; that is, to offer furnishings and fittings for every part of the home whether indoors or outdoors. It must reflect our way of thinking by being as simple and straightforward as we are ourselves. It must be durable and easy to live with. It must reflect an easier, more natural and unconstrained way of life. The IKEA spirit is a strong and living reality. Simplicity in our behaviour gives us strength. Simplicity and humbleness characterize us in our relations with each other, with our suppliers, and with our customers. If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees. IKEA people do not drive flashy cars or stay at luxury hotels. How the hell can I ask people who work for me to travel cheaply if I am traveling in luxury? Itís a question of good leadership. I could regularly travel first class, but having money in abundance doesnít seem like a good reason to waste it. Why should I choose first class? To be offered a glass of champagne from the air hostess? If it helped me arrive at my destination more quickly, then maybe. I could have an office all to myself, but since my collaborators donít have one, then I too am content to have a desk in the shared room. It is better to be a bit stingy than throw money out of the window. Iím a bit tight with money, but so what? I look at the money Iím about to spend on myself and ask myself if IKEAís customers can afford it. If you want to maximize results, itís not enough to simply preach Ė you have to set a good example. I am very proud to follow the rules of our company. Everything we earn we need as a reserve. We have to still develop the Ikea group. We need many billions of Swiss francs to take on China or Russia. What else could I do at my age? Grow tomatoes in an allotment behind the house? I donít know how to do anything apart from sell furniture. I am your classic, specialized idiot. The word impossible has been and must remain deleted from our dictionary. Simple routines have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor-made uniforms, or other status symbols. We rely on our own strength and our own will! Happiness is not reaching your goal. Happiness is being on the way. It is our wonderful fate to be just at the beginning. Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong. I donít think any of my sons are capable of running the company, at least not yet.