Lesson #2: Define Your Priorities and Goals
Lesson #2: Define Your Priorities and Goals
Every day before Ash went to work, she would make a list of the “Six Most Important Things” to do, and give herself deadlines to finish each. “Over the years, I’ve observed that nearly all high achievers know how to make good of those 1,440 minutes in each day,” said Ash. It is to this end that Ash advises her employees to try and live a balanced life, defining and prioritizing their commitments.
Part of defining her priorities for Ash meant constantly outlining her goals. “We must have a theme, a goal a purpose in our lives,” she said. “If you don’t know where you’re aiming, you don’t have a goal.” Ash believed that without a sense of direction, it would be too easy for one to get lost in the business world, as in life. “An average person with average talents and ambition and average education,” she said, “can outstrip the most brilliant genius in our society, if that person has clear, focused goals.”
When Ash first began working as a part-time sales representative for Stanley Home Products in 1938, she struggled to do well at her new job. Not only did she want to impress her bosses, but more importantly she needed to support her family and make ends meet. It was for this reason that Ash started writing weekly sales goals on her bathroom mirror using soap. “A good goal is like a strenuous exercise – it makes you stretch,” said Ash. “Give yourself something to work towards constantly.” Her bathroom mirror goals may have been washable, but they were permanent in her mind and they helped her to organize and define her life.
Once Ash had decided to create Mary Kay Cosmetics, her vision may have changed, but she nonetheless continued to outline her goals: “to provide women with an unparalleled opportunity for financial independence, career and personal fulfillment,” and “to achieve total customer satisfaction by delivering the products and services that enhance a woman's self-image and confidence.” She knew that in defining her goals, she could hold herself more accountable in achieving them.
Ash also understood that, like her, many of her employees were struggling to cope with the new opportunities that entering the workforce afforded to them. Ash wanted her employees to earn their own wages, but not at the cost of their families. “We must figure out how to remain good wives and good mothers while triumphing in the workplace,” said Ash. “This is no easy task for the woman who works full-time. With your priorities in order, press on, and never look back. May all of your dreams come true. You can, indeed, have it all.”
Lesson 2 Define Your Priorities and Goals
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Ash ran her company under the motto “God first, family second, career third.” Ever conscious of the value of time, Ash knew it was the one commodity she would never be able to get back. Thus, in both her personal and professional lives, she learned early on the importance of practicing disciplined time management.
Every day before Ash went to work, she would make a list of the “Six Most Important Things” to do, and give herself deadlines to finish each. “Over the years, I’ve observed that nearly all high achievers know how to make good of those 1,440 minutes in each day,” said Ash. It is to this end that Ash advises her employees to try and live a balanced life, defining and prioritizing their commitments.
Part of defining her priorities for Ash meant constantly outlining her goals. “We must have a theme, a goal a purpose in our lives,” she said. “If you don’t know where you’re aiming, you don’t have a goal.” Ash believed that without a sense of direction, it would be too easy for one to get lost in the business world, as in life. “An average person with average talents and ambition and average education,” she said, “can outstrip the most brilliant genius in our society, if that person has clear, focused goals.”
When Ash first began working as a part-time sales representative for Stanley Home Products in 1938, she struggled to do well at her new job. Not only did she want to impress her bosses, but more importantly she needed to support her family and make ends meet. It was for this reason that Ash started writing weekly sales goals on her bathroom mirror using soap. “A good goal is like a strenuous exercise – it makes you stretch,” said Ash. “Give yourself something to work towards constantly.” Her bathroom mirror goals may have been washable, but they were permanent in her mind and they helped her to organize and define her life.
Once Ash had decided to create Mary Kay Cosmetics, her vision may have changed, but she nonetheless continued to outline her goals: “to provide women with an unparalleled opportunity for financial independence, career and personal fulfillment,” and “to achieve total customer satisfaction by delivering the products and services that enhance a woman's self-image and confidence.” She knew that in defining her goals, she could hold herself more accountable in achieving them.
Ash also understood that, like her, many of her employees were struggling to cope with the new opportunities that entering the workforce afforded to them. Ash wanted her employees to earn their own wages, but not at the cost of their families. “We must figure out how to remain good wives and good mothers while triumphing in the workplace,” said Ash. “This is no easy task for the woman who works full-time. With your priorities in order, press on, and never look back. May all of your dreams come true. You can, indeed, have it all.”
Lesson 2 Define Your Priorities and Goals
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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