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The Business of Beauty: How Ash Changed an Industry

Mary Kay Ash Articles
The Business of Beauty: How Ash Changed an Industry

Ash once said that “people fall forward to success.” In her case, it seems she didn’t fall so much as she ran towards her dreams. With ambition and determination, Ash created not only a successful billion-dollar company but also one of the few to be featured three times in Fortune magazine’s “The 100 Best Companies to Work for in America.” How did Ash break through the glass ceiling of gender discrimination to become a household name around the world?

She Put People First: “We need leaders who add value to the people and the organization they lead,” said Ash, “who work for the benefit of others and not just for their own personal gain; who inspire and motivate rather than intimidate and manipulate; who live with people to know their problems and live with God in order to solve them; and who follow a moral compass that points in the right direction regardless of the trends.” From her Christian upbringing, Ash instilled within her company the philosophy of operating by the Golden Rule. It was her respect for the people around her that gained her a loyal and hardworking sales team.

She Had a Clear Vision: “Our Company was begun with only one objective,” said Ash, “that of giving women the chance to succeed, an opportunity that simply did not exist in the early ’60s.” Throughout her career, Ash made a habit of setting goals for herself and then striving to reach those goals. It was only through having a clear vision and direction in her head that she was able to come out on top.

She Followed Her Gut: “Many women have made the mistake of changing their beliefs to accommodate their work,” said Ash. “It must be the other way around.” When others told Ash she wouldn’t be able to make it in the cutthroat business world, and when ‘experts’ cautioned her against making certain moves, Ash stood firm in her beliefs, trusted her gut and followed her instincts on the path to success.

She Was Strong-Minded: “Every failure, obstacle or hardship is an opportunity in disguise,” said Ash. “Success in many cases is failure turned inside out.” Whether it was being passed over for promotions in favour of less qualified men, or having her opinions discounted because she was a woman, Ash experienced her fair share of challenges. However, she refused to back down. “When you reach an obstacle, turn it into an opportunity,” she said.” You have the choice. You can overcome and be a winner, or you can allow it to overcome you and be a loser…Refuse to throw in the towel. Go that extra mile that failures refuse to travel.”

She Was Determined: “I believe that most successful people are ordinary people with extraordinary determination,” said Ash. The passion she had for her company was infectious, and allowed not only Ash to see her goals through in the long run, but also everyone around her.

“I was taught to put my best effort into anything I did, and I can honestly say I've always done that,” Ash said shortly before her passing in 2001. “Still, there were many times when I failed, many times when I was disappointed. We didn't set the world on fire from the first day: disappointments, setbacks and work have created the Company as it is today.” That company, Texas-based Mary Kay Inc., remains one of the largest direct retailers of skin care and cosmetics in the world, with revenues in excess of $2.2 billion; that’s not bad for someone who was “thinking just like a woman.”





The Business of Beauty How Ash Changed an Industry

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Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

David Barr
David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website

Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

Casey Gollan
Casey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website

Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas.  We specialize in internet consulting & internet marketing
- Visit Jeff Foster's Website


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