||Like it? PLEASE +1 it! Thanks!|
Changing the World One Shampoo at a Time: How The Body Shop Became a Success
Social Change: “If you think you’re too small to have an impact, try going to bed with a mosquito,” Roddick used to say. Perhaps she had too little knowledge about the business world to know that it couldn’t be done, but Roddick set out not only to meet the needs of her stakeholders, but also “to courageously ensure that our business is ecologically sustainable, meeting the needs of the present without compromising the future.” In doing so, Roddick not only turned a profit but garnered a large and dedicated following of consumers who were onside with her vision.
Vision: Roddick used her creativity and imagination to come up with both a unique product line and corporate philosophy by which to operate. She also understood the importance of cultivating this spirit throughout her company, inspiring the free thought of others around her. It was in looking at the world through a positive and creative lens that Roddick was able to see the solutions ahead.
Experience: “If you can shape your business life or your working life, you can just look at it as another extension – you just fulfill all your values as a human being in the work place,” says Roddick. “If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.” Roddick used what she knew best to inspire and inform her business – her own experiences. Whether it was working in her mother’s café as a child, or bathing along side indigenous tribes in Brazil, Roddick brought in her own past to chart her future.
Survival: “For myself, I needed to earn money, to look after the kids while my husband was traveling for two years across South America,” says Roddick. Born out of a need to stay alive, The Body Shop has been infused with a survivor mentality since day one. It continues his trend today, making the most of every opportunity it can and remaining unsatisfied with the status quo.
Passion: “It’s not really work for me because I have no idea what work is anymore,” says Roddick. “It is so much a part of my life.” Since she was a little girl, the entrepreneurial instinct was cultivated within Roddick. The passion and determination with which she approached her business not only made up for her lack of business knowledge, but actually helped her in achieving her dreams. “I hadn’t a clue,” she recalls of her early days in business and that is what propelled her to the top.
It was while Roddick was running her first store that she learned the true nature of business: “It’s about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven’t a clue how we got here!”
Related ArticlesLesson #3: Draw From Your Own Personal Experiences
Help Them Problem Solve
Create Retail Sales With Freebie Marketing
Is Your Email Getting Through
Do It Again
Put Your Money Where Your Dream Is
Changing ‘Business as Usual’: The Body Shop Becomes a Success
Effective web copy is all about the benefits
Guarantee Your Success As An Internet Marketer By Using An Article Writing Service
The Power Of e-Couponing and e-Sampling
Lesson #4: Infuse Your Company with a Survival Mentality
Taé Flagship Store, Lagos by Bisola Edun
If you Can't Eat it or Pronounce it then Don't take it Home!
Let One Of The Most Visited Sites In The World – Do Your Marketing For You
Changing the Game
It is all about Attitude
Trademark International Classes: Class 3 (Cosmetics and cleaning preparations)
Looking at Franchises
Sometimes Even the Best Closing Statements Don't Work
Anita Roddick Quotes
Home > Famous-Entrepreneurs > Anita Roddick > Changing the World One Shampoo at a Time How The Body Shop Became a Success > Google +
Free PDF Download
Anita Roddick Quotes
By Anita Roddick
Related Forum PostsNew Women Entrepreneurs to Profile
Name for website
Re: Search Engine Optimization
How She Does It
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
By: Evan Carmichael
By: Evan Carmichael
||Like this page? PLEASE +1 it!|