Changing the World One Shampoo at a Time: How The Body Shop Became a Success
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Free Download - Lesson #4: Infuse Your Company with a Survival Mentality |
“If you do things well, do them better. Be daring, be first, be different, be just,” says Roddick – a phrase that could very well be her company motto. She has taken her $6,500 loan and turned it into a successful multi-million dollar corporation that continues to not only make popular cosmetic products but also push the boundaries of corporate social responsibility. She may no longer be the driving force behind the company, but her influence on the business world is undisputed. How did she do it?
Social Change: “If you think you’re too small to have an impact, try going to bed with a mosquito,” Roddick used to say. Perhaps she had too little knowledge about the business world to know that it couldn’t be done, but Roddick set out not only to meet the needs of her stakeholders, but also “to courageously ensure that our business is ecologically sustainable, meeting the needs of the present without compromising the future.” In doing so, Roddick not only turned a profit but garnered a large and dedicated following of consumers who were onside with her vision.
Vision: Roddick used her creativity and imagination to come up with both a unique product line and corporate philosophy by which to operate. She also understood the importance of cultivating this spirit throughout her company, inspiring the free thought of others around her. It was in looking at the world through a positive and creative lens that Roddick was able to see the solutions ahead.
Experience: “If you can shape your business life or your working life, you can just look at it as another extension – you just fulfill all your values as a human being in the work place,” says Roddick. “If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.” Roddick used what she knew best to inspire and inform her business – her own experiences. Whether it was working in her mother’s café as a child, or bathing along side indigenous tribes in Brazil, Roddick brought in her own past to chart her future.
Survival: “For myself, I needed to earn money, to look after the kids while my husband was traveling for two years across South America,” says Roddick. Born out of a need to stay alive, The Body Shop has been infused with a survivor mentality since day one. It continues his trend today, making the most of every opportunity it can and remaining unsatisfied with the status quo.
Passion: “It’s not really work for me because I have no idea what work is anymore,” says Roddick. “It is so much a part of my life.” Since she was a little girl, the entrepreneurial instinct was cultivated within Roddick. The passion and determination with which she approached her business not only made up for her lack of business knowledge, but actually helped her in achieving her dreams. “I hadn’t a clue,” she recalls of her early days in business and that is what propelled her to the top.
It was while Roddick was running her first store that she learned the true nature of business: “It’s about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven’t a clue how we got here!”
Changing the World One Shampoo at a Time How The Body Shop Became a Success
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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