Lesson #2: Make Creativity the Centre of Your Company
Lesson #2: Make Creativity the Centre of Your Company
Entrepreneurs are visionaries, according to Roddick, and those who are in a uniquely situated position to change the world. They are people who want to imagine a different world and share that vision with others. As such, it is essential to foster the free flow of ideas, both within oneself and within one’s entire company.
Roddick is a fan of philosopher Karl Popper’s theory of an ‘open society’, which she claims is “the only kind of society that can solve its own problems.” At the forefront of this society are the entrepreneurs, those who have the imagination and determination to change the way things are done.
“Successful entrepreneurs may hate hierarchies and structures and try to destroy them. They may garner the disapproval of MBAs for their creativity and wildness. But they have antennae in their heads,” says Roddick. “When they walk down the street anywhere in the world, they have their antennae out, evaluating how what they see can relate back to what they are doing. It might be packaging, a word, a poem, even something in a completely different business.”
According to Roddick, entrepreneurs are by nature creative creatures. However, the path to success is rarely one that can be walked alone. It is this freedom of thought and expression that must also be encouraged throughout your company and amongst the team that is working with you towards your vision. “You always have to remember that what is most important in a company – or anything else – is unquantifiable in figures,” says Roddick. If you must measure your success, she says, do it “according to fun and creativity.”
Whether it is in small ways or large, entrepreneurs can change the world by seeing something new that others don’t. Entrepreneurs are a different breed of people and should thus act accordingly, suggests Roddick. “Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur,” she says. “If you’re different, you will stand out.” Roddick’s business plan wasn’t revolutionary – she simply began using bottles more than once and she imagined a business with a heart. However, that was different enough to set her company apart from the rest.
Unfortunately, creativity is not enough to get ahead in the business world. Indeed, creativity is not taken well in many circles and thus the path to success can be paved with more obstacles than one bargains for. Thus, above all else, she says, entrepreneurs need to believe in themselves. “It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don’t,” says Roddick. “But you have to believe that everything is possible. If you believe it, those around you will believe it too.”
Lesson 2 Make Creativity the Centre of Your Company
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“It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas,” says Roddick. “That means open structures, so that accepted thinking can be challenged.”
Entrepreneurs are visionaries, according to Roddick, and those who are in a uniquely situated position to change the world. They are people who want to imagine a different world and share that vision with others. As such, it is essential to foster the free flow of ideas, both within oneself and within one’s entire company.
Roddick is a fan of philosopher Karl Popper’s theory of an ‘open society’, which she claims is “the only kind of society that can solve its own problems.” At the forefront of this society are the entrepreneurs, those who have the imagination and determination to change the way things are done.
“Successful entrepreneurs may hate hierarchies and structures and try to destroy them. They may garner the disapproval of MBAs for their creativity and wildness. But they have antennae in their heads,” says Roddick. “When they walk down the street anywhere in the world, they have their antennae out, evaluating how what they see can relate back to what they are doing. It might be packaging, a word, a poem, even something in a completely different business.”
According to Roddick, entrepreneurs are by nature creative creatures. However, the path to success is rarely one that can be walked alone. It is this freedom of thought and expression that must also be encouraged throughout your company and amongst the team that is working with you towards your vision. “You always have to remember that what is most important in a company – or anything else – is unquantifiable in figures,” says Roddick. If you must measure your success, she says, do it “according to fun and creativity.”
Whether it is in small ways or large, entrepreneurs can change the world by seeing something new that others don’t. Entrepreneurs are a different breed of people and should thus act accordingly, suggests Roddick. “Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur,” she says. “If you’re different, you will stand out.” Roddick’s business plan wasn’t revolutionary – she simply began using bottles more than once and she imagined a business with a heart. However, that was different enough to set her company apart from the rest.
Unfortunately, creativity is not enough to get ahead in the business world. Indeed, creativity is not taken well in many circles and thus the path to success can be paved with more obstacles than one bargains for. Thus, above all else, she says, entrepreneurs need to believe in themselves. “It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don’t,” says Roddick. “But you have to believe that everything is possible. If you believe it, those around you will believe it too.”
Lesson 2 Make Creativity the Centre of Your Company
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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