Free Download - Ben & Jerry Quotes By Ben Cohen Jerry Greenfield
Ben & Jerry Quotes
Jerry Greenfield:
I scream, you scream, we all scream for ice cream.
Ben and I built Ben & Jerry’s on the idea that business has a responsibility to the community and environment. If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation.
Business can be a source of progressive change.
When you are led by values, it doesn’t cost your business, it helps your business.
The prevailing wisdom is that you can’t have a successful business and use it to help society as well. We added value to the company by doing business the way we did it…If you support the community, the will support you.
Coach was yelling at us, ‘Gentlemen, you have to run the mile in seven minutes or you will have to run it again.’ Ben then responded, ‘Coach, if I didn’t run it in seven minutes the first time, then I’m sure not going to run it in seven minutes the second time.’
We thought, why don’t we get together and do something fun and be our own bosses and since we liked to eat we should do something with food.
We started getting like a hundred calls a night, most of them between the hours of midnight and 3 a.m.
There are a lot of people who are going into business who are frustrated. [People think] if you try to have a business that tries to give to the people, it takes away from your ability to be successful financially.
Our biggest disagreement was about chunks. Ben came up with the flavours and I did the manufacturing, and he wanted bigger chunks and I wanted small ones with greater distribution. He said people didn’t care if you got a chunk in every bite as long as you knew that fairly soon you’d get a chunk.
Ben Cohen:
If we were going to have a business we were going to have one that was consistent with our values.
We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.
Business has never had improving the quality of life of the general public as one of its priorities. We decided to redefine the bottom line at Ben & Jerry's.
Related Forum Posts Re: Disney to refund Baby Einstein DVDs for Marketing Blunder
- Hi Kevin,
I have found television and especially DVDs to be excellent sources of stimulation and education for my daughter. The opinion that exposing kids to tv is always harmful is a corruption of the sensible opinion that tv and DVDs should be used with discretion.
If I remember rightly, my daughter had gone through a whole library of the Japanese Anpan Man DVDs, Winnie the Pooh and - this was my choice! - Tom and Jerry to name a few. She was also keen on the Pink Panther cartoon, but I was less keen on it because of the lack of dialogue (Okay, Tom and Jerry doesn't have much, but a lot more than the Pink Panther...). Watching stuff on tv did a lot to help my develop her English as well as Japanese language skills at exactly the age when you want that to start happening (er, "before they are two").
When I read the comments on the report, I realized that the fuss may have been about children not turning into geniuses because they were being left in front of the tv to watch the DVDs without any adult supervision. I doubt that was what Disney intended.
I trust all those who receive refunds from Disney will feel ashamed enough to donate the cash to children's charities, and while they are at it, they might as well donate the DVDs to a charity shop.
Facebook application
- Hi Kevin - thanks for the suggestion!
The two that we were thinking of were Famous Entrepreneur Quotes and Which famous entrepreneur am I most like?
I like your idea as well. We've got a rollout schedule of new features for the site that we are working on first before we can get to the Facebook app. We're also not sure how hard it is to integrate into Facebook. It looks like there is a php way to do it which is great because that is our core competency.
Facebook applications
- ....[quote:36s714h1]The two that we were thinking of were Famous Entrepreneur Quotes and Which famous entrepreneur am I most like? [/quote:36s714h1]
So far my own foray into Facebook has been a complete bust, though I expected that from the start.
But if I do an Application for my own particular field of interest, such as Your Favorite Sci Fi movie...that might get people going.
So Evan when you figure out how to do this please let me know how complicated it is!!
How To Create Your Million Dollar Moment
- I was listening to a skill-set video by a gentleman named Jerry Clark this morning who had a wonderful insight on life actually and how to “arrive” at whatever it is you want to accomplish in life.
Jerry Clark first spoke about how you, because no one can do it for you, but you have to first attract your million dollar moment. Jerry spoke about how he was born in a garage, and grew up very poor, and he remembers asking his mother for new shoes, pants and things of that nature, and his mother’s reply was always “We don’t have enough money…” But it wasn’t until Jerry wanted to take Karate lessons that hearing his mother’s excuse was just the last straw for Jerry and so he decided to take matters into his own hands, and got himself a paper route. Just so that he could pay for the Karate classes he so desperately wanted to do at $40/month.
That’s what we must do with ourselves. At some point we have to say, you know what, the same ole excuse of not having enough money or whatever it is that you are hindering yourself from, you have to kind of get upset with yourself, and say hey, I’m a take action on this thing and just get it done.
So at a young age of 11 years old, that was Jerry’s first “monumental moment.” And from there it can only grow. From there Jerry saw the Mercedes Benz car, homes with movie theatres inside them, and it drove his hunger. Jerry realized at 19 that trading time for dollars, like what most of us do in a job setting is not what’s happening. Entrepreneurs get paid for trading results for dollars. So there is a shift that needs to take place there in order to understand that key concept. Because in a job setting, you can have the crappiest day and not be as effective as you could, and still get paid, but in the entrepreneur world, that’s not the case.
So you must surround yourself with successful people, other entrepreneurs, people who have already produced results.
Jerry describes what is called a Success Triangle. Now picture a triangle, having the three points, and now lets look at the base on the left, Jerry calls that Internal Communication.
Internal Communication is how you communicate with yourself. Your expectation. Your beliefs, philosophies. We must master this.
The next base to the right is the External Communication. This is how you communicate with others. The direct marketing, copy-writing skills. However and whenever possible, you want to study influence. This will help you understand about what makes people tick.
Jerry describes how there are four things that you are going to go through when mastering anything.
One, is time, just like it took and takes time to learn that “thing” on the job, this is going to take time as well. Something like a year or so.
The second is energy, and energy is nothing more than action. You must, must, must take action. Confuscion the greek philospoher once said “To know and not do is yet not to know.” Meaning you might think you know something, but you really don’t know cuz you’re not doing it. So we must take action.
The third is Frustration. No matter how calm or relaxed of a person you are, you will get frustrated, but its important to stay in your lane. That’s my own personal philosophy of frustration. I have lived and have visited several cities, and because I like to drive I find myself in tons and tons of traffic. Now I like to think of myself as a pretty calm and relaxed person, but sitting traffic is the most infuriating thing to me. But my motto is to just stay in your lane, Steer the course, because slow motion is better than no motion, and although its frustrating, you still want to get there. I have seen where cars will pull over and take a break on the shoulder, pull off all together and get a bite to eat, and that’s cool for them. But for me, unless I was already planning to pull over for a bite, or to check my vehicles coolant levels and so forth, I’m not gonna let anything veer me from my course. And my thinking is because you never know how far you have to go before you break through. You could only have ten more yards to go ’til traffic is going to break and you will be right where you want be, smooth sailing. You can’t find that out on the shoulder. There’s an old proverb that says “The darkest hour of the night comes just before dawn.” So we must not give up!
The fourth concept to mastering anything is change. You must always be changing and growing. Its sounds so simple, but its oh so true, but if nothing changes, nothing changes.
So lets get back to the triangle, and the last piece of the triangle at the top is Technical Knowledge. This is the know how, the coaching. The piece that will actually make you money. Sometimes people skip the other two parts and get straight to this piece, the money aspect. Which can work, but without the internal knowledge, what will keep you motivated, how will you react when you become frustrated. You need those internal skills. How will you be able to create a good copywritten sales letter, or how will your conduct be when you are speaking with folks in seminars, meetings, webinars, you need those external communication skills. It all fits together.
The last thing Jerry spoke about and ended the call with was what he called The Slight Edge Concept. Which simply stated that “Everyday in every way you are either performing simple disciplines or simple errors of judgement.”
See discipline is the key. Excellence is not achieved overnight. It is a lifelong journey that we should be working on daily. And we are always working on something whether we know it or not. Just like the saying if you aren’t planning your work, you’re planning to fail. By you not taking interest in your work, you are ensuring your own failure. So The Slight Edge Concept is pretty much saying that everyday we are either making good choices or bad. The disciplines we create in our lives are the determining factor. Just repeat simple disciplines in our lives daily and over time you will see tremendous results.
Re: Securing Financing
- well ,
All new companies need financing of some sort to launch operations. In some cases, entrepreneurs are able to simply dip into their existing personal savings accounts. For example, Jerry Greenberg and Stuart Moore, who co-founded Sapient Corp. in 1991, used $40,000 of their own savings and charged nearly $70,000 on their credit cards rather than seek outside funding for their new information technology (IT) consultancy. In other cases, entrepreneurs will ask a friend or relative for funding, as Gateway, Inc. founder Ted Waitt did in 1985, when he secured a $10,000 loan from his grandmother to establish his mail order computer business. Most often, though, new businesses will turn to outside sources such as banks and venture capital firms for startup funding. Because venture capital firms actually purchase a portion of the company they are funding, quite often they help to steer the firm's strategic development.
Funding for firms which have not yet launched operations is known as seed money or seed investing, while funding for fledgling upstarts that have already opened for business is called early stage investing. Banks and venture capitalists also loan money to established businesses seeking additional growth; this process is known as expansion stage financing. Wealthy individuals who fund startups are sometimes called angel investors. To gain access to outside funding, entrepreneurs typically submit some sort of a business plan, which details exactly how a new or existing company will accomplish goals like launching operations, finding customers, making money, and expanding into new markets. Typically, the most successful business plans, at least in terms of securing funding, are those with a clearly defined target market. In many cases, once officials at a bank or other funding institution determine that a business plan warrants further consideration, they expect the individuals requesting the funding to pitch their ideas in person as well. Many investors also favor startups with experienced management, a diverse and qualified board of directors, and an exit strategy, such as a planned initial public offering (IPO), which allows investors to cash out in three to five years, if desired...............
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva.
Over $50,000 raised and counting - Please keep sharing!Learn more.
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.