Jerry Greenfield: I scream, you scream, we all scream for ice cream. Ben and I built Ben & Jerry’s on the idea that business has a responsibility to the community and environment. If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation. Business can be a source of progressive change. When you are led by values, it doesn’t cost your business, it helps your business. The prevailing wisdom is that you can’t have a successful business and use it to help society as well. We added value to the company by doing business the way we did it…If you support the community, the will support you. Coach was yelling at us, ‘Gentlemen, you have to run the mile in seven minutes or you will have to run it again.’ Ben then responded, ‘Coach, if I didn’t run it in seven minutes the first time, then I’m sure not going to run it in seven minutes the second time.’ We thought, why don’t we get together and do something fun and be our own bosses and since we liked to eat we should do something with food. We started getting like a hundred calls a night, most of them between the hours of midnight and 3 a.m. There are a lot of people who are going into business who are frustrated. [People think] if you try to have a business that tries to give to the people, it takes away from your ability to be successful financially. Our biggest disagreement was about chunks. Ben came up with the flavours and I did the manufacturing, and he wanted bigger chunks and I wanted small ones with greater distribution. He said people didn’t care if you got a chunk in every bite as long as you knew that fairly soon you’d get a chunk. Ben Cohen: If we were going to have a business we were going to have one that was consistent with our values. We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line. Business has never had improving the quality of life of the general public as one of its priorities. We decided to redefine the bottom line at Ben & Jerry's.