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Lesson #2: Don’t Dream About Being Good, Dream About Being the Best!
Article Overview: When he was a young boy, struggling with the loss of his father and the difficulties of life in an orphanage, Monaghan spent his time reading biographies of great men who had come before him. Abraham Lincoln, a poor farm boy from Illinois, had used hard work and determination to become the President of the United States. Why couldn’t he do the same, Monaghan wondered? Or in reading Sears catalogues, Monaghan would dream about what it would be like to have a life where he could actually afford everything within its glorious pages.
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Free Download - Tom Monaghan Quotes By Tom Monaghan |
Lesson #2: Don’t Dream About Being Good, Dream About Being the Best!
When he was a young boy, struggling with the loss of his father and the difficulties of life in an orphanage, Monaghan spent his time reading biographies of great men who had come before him. Abraham Lincoln, a poor farm boy from Illinois, had used hard work and determination to become the President of the United States. Why couldn’t he do the same, Monaghan wondered? Or in reading Sears catalogues, Monaghan would dream about what it would be like to have a life where he could actually afford everything within its glorious pages.
In later years, when Monaghan was in the Marine Corps, he would also spend much of his time dreaming about the possibilities of what he might one day become. “I was aboard a ship in the Pacific doing something I’ve always done a lot of: day dreaming,” he recalls. “I was thinking about my future, the lifestyle I was going to have, all the cars and the beautiful home and the yachts and the airplanes. I wasn’t sure it was going to happen, but it wasn’t any fun doing this daydreaming if it wasn’t possible.”
Monaghan knew, however, that in order to have the best, he would need to be the best – at whatever he did. In the early days of Domino’s, it was easy for Monaghan to exercise quality control – he was personally in charge of the business as well as the entire pizza-making operation. As the company grew bigger, so too did it become increasingly difficult for Monaghan to control. In order to do so, he spent his time at the store in Ypsilanti, the busiest of his stores, which sold about 5,000 pizzas per week. “I was there from opening to close, and I made everyone else work hard,” says Monaghan. “I was fanatical about preparing for the rush, saving time and motion. I was constantly trying to improve the pizza.” Through conducting in-the-street interviews and even hiring blind people to taste-test his pizza, Monaghan was determined to make his pizza the best.
However, Monaghan was not just concerned with the taste of his pizza. He also wanted Domino’s to be the best at delivery – what he saw as the key to their success. Monaghan implemented a nation-wide “30-minutes-or-free guarantee”, which helped improve delivery times, and which would later become a benchmark within the industry. Today, Monaghan says this time guarantee was “a great management tool” and was “as responsible for our growth as anything.” Monaghan understood that delivering pizzas fast wasn’t about driving fast. Rather, it was a matter of making sure the pizzas got in and out of the oven as quickly as possible, and that is where Monaghan was determined to be unbeaten.
From his business to his luxury car and Frank Lloyd Wright collection, Monaghan would accept nothing less than the best for himself, and thus he could expect nothing less than the best from himself and from each and every member of the Domino’s team.
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Off to get married, Congrats
- Hi Evan,
I am married over 34 years. So go for the long haul. It's worth it every minute.
I hope you will have a 24/7 time away from the Forum. Forget all about it and enjoy each other.
Your Dream begins.....
Regards
Beat
Re: What is one of your favorite sales and marketing book?
- Great post. I love biographies.
My favorite book is The Magic of Thinking Big.
It's such a quick, easy read. But the big take away message is you should dream big because most people don't bother to dream big and actually try big.
The book cites the example of a job posting for an executive position gets far fewer responses than a job for a mid level manager or a mailroom clerk.
So Dream Big & Do Big because most people won't.
Off to get the Zappos book.
Re: What inspires you?
- Inspiration is nothing it is what you called to do? Some work for money, some work for satisfaction, some work because they have priorities in life.
It is the passion to do something for achievement or to show that you can do it by using one's talent.
I know there are people who are doing great things with their limited skill sets. So, my view point about inspiration is to Dream Big and try to achieve it.
I would rather add "Listen to your self". Listen to Inner guide and follow it. You will reach great heights.
Robert
Re: What inspires you?
- [quote="KH_Global":2o5p0kh7]Inspiration is nothing it is what you called to do? Some work for money, some work for satisfaction, some work because they have priorities in life.
It is the passion to do something for achievement or to show that you can do it by using one's talent.
I know there are people who are doing great things with their limited skill sets. So, my view point about inspiration is to Dream Big and try to achieve it.
I would rather add "Listen to your self". Listen to Inner guide and follow it. You will reach great heights.
Robert[/quote:2o5p0kh7] so true
What Holds Women Back
- November's PROFIT Magazine has a summary of what the top Canadian entrepreneurs feel holds women back:
53% - Are unwilling to take the risks that come with growing a bigger business
45% - Don't want to sacrifice time with their families
44% - Have insufficient access to capital
42% - Don't "Dream big enough"
33% - Can't sacrifice time with their families
32% - Start companies with limited growth potential
29% - Have weaker business networks than men
27% - Lack the management experience / training needed to grow and run a large company
22% - Put lifestyle considerations (excluding family) ahead of business growth
What do you guys think?
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