Making it through the Jungle: How Bezos Took Amazon to the Top
Making it through the Jungle: How Bezos Took Amazon to the Top
Customer Satisfaction: “If you make a customer unhappy they won’t tell five friends,” says Bezos, “they’ll tell 5,000 friends.” Nothing was more important to Bezos than pleasing his customers. It was by word of mouth advertising and keeping his customers coming back that Amazon was able to grow so fast, and he knew that was the only way it would continue to grow in the future.
Confidence: Today, there is scarcely a company that doesn’t have a .com next to its name. But, when Bezos first started up Amazon, there was scarcely a person who even knew what .com meant. In borrowing his parents’ life savings and quitting his comfortable New York City job, Bezos was taking a major risk. It was only in believing in himself and his vision that he was able to take that leap.
Innovation: According to Bezos, Amazon’s secret weapon is the company’s willingness to make mistakes until it comes across “a huge, broad avenue.” From permanent free-shipping offers to its Search Inside the Book feature, Amazon has created a reputation based on innovation, fearlessness, and creativity. “It makes all the blind alleys worthwhile,” he says.
Corporate Culture: “Some people love a rapid rate of change,” says Bezos. “They love going down alleys, many of which turn out to be dead ends. They like inventing.” These are the people Bezos has sought out to join the ranks of Amazon. The other people, who he claims “like a more stable environment where you know more what tomorrow’s going to be like,” are the people who tend to “flee Amazon in hordes.” By making hiring a top priority, Bezos stacked his company with innovate risk-takers who have helped Amazon become the success it is today.
Perspective: “If you think about the long term then you can really make good life decisions that you won’t regret later,” Bezos says. It has been by taking a long term viewpoint that Bezos has been able to withstand much of the criticism and volatility his company has suffered through.
“The Internet in general, and Amazon.com in particular, is still in Chapter One,” Bezos says today. “We haven’t built a lasting company yet.” Whether you want to buy a book, or baby clothes, or a kitchen pot, Amazon is there ready to take your order. But, despite becoming one of the world’s largest everything stores, Bezos isn’t going to retire any time soon. “I’m not near the end of the story,” he says.
Making it through the Jungle How Bezos Took Amazon to the Top
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Bezos was hit with the hard reality of life when he came to the realization in university that he would never become one of the world’s great physicists. Little did he know that what the future had in store for him would be equally as impressive; from the garage in his two-bedroom home to the company’s global headquarters in Seattle that oversees its $8.5 billion in revenues, Amazon has become one of the largest e-commerce sites in the world. How did Bezos do it?
Customer Satisfaction: “If you make a customer unhappy they won’t tell five friends,” says Bezos, “they’ll tell 5,000 friends.” Nothing was more important to Bezos than pleasing his customers. It was by word of mouth advertising and keeping his customers coming back that Amazon was able to grow so fast, and he knew that was the only way it would continue to grow in the future.
Confidence: Today, there is scarcely a company that doesn’t have a .com next to its name. But, when Bezos first started up Amazon, there was scarcely a person who even knew what .com meant. In borrowing his parents’ life savings and quitting his comfortable New York City job, Bezos was taking a major risk. It was only in believing in himself and his vision that he was able to take that leap.
Innovation: According to Bezos, Amazon’s secret weapon is the company’s willingness to make mistakes until it comes across “a huge, broad avenue.” From permanent free-shipping offers to its Search Inside the Book feature, Amazon has created a reputation based on innovation, fearlessness, and creativity. “It makes all the blind alleys worthwhile,” he says.
Corporate Culture: “Some people love a rapid rate of change,” says Bezos. “They love going down alleys, many of which turn out to be dead ends. They like inventing.” These are the people Bezos has sought out to join the ranks of Amazon. The other people, who he claims “like a more stable environment where you know more what tomorrow’s going to be like,” are the people who tend to “flee Amazon in hordes.” By making hiring a top priority, Bezos stacked his company with innovate risk-takers who have helped Amazon become the success it is today.
Perspective: “If you think about the long term then you can really make good life decisions that you won’t regret later,” Bezos says. It has been by taking a long term viewpoint that Bezos has been able to withstand much of the criticism and volatility his company has suffered through.
“The Internet in general, and Amazon.com in particular, is still in Chapter One,” Bezos says today. “We haven’t built a lasting company yet.” Whether you want to buy a book, or baby clothes, or a kitchen pot, Amazon is there ready to take your order. But, despite becoming one of the world’s largest everything stores, Bezos isn’t going to retire any time soon. “I’m not near the end of the story,” he says.
Making it through the Jungle How Bezos Took Amazon to the Top
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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