Lesson #1: The Innovative Process Can Help You Reinvent the Wheel
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Today, Harley-Davidson isn’t one of the largest manufacturers of motorcycles in the U.S. just because their bikes worked well or they looked particularly fashionable with their Bar & Shield logos. Harley-Davidson motorcycles were unlike any others at the time; they had parts and engines that had never been seen before, and they were able to go up to speeds that were unheard of for a motorbike. Indeed, it was by engaging in a constant process of innovation that the Harley-Davidson Motor Co. was able to stay at the front of the pack.
It was in large part thanks to the unique relationship of William Davidson with his co-workers that Harley-Davidson became an industry leader, with a reputation for original designs and ground-breaking technology. In charge of the company’s human resource division, Davidson took the time to foster closer relationships with his workers. He would spend much of his time going down to the factory line, soliciting information and ideas from the employees, and actually listening to and using those ideas to construct new products and more efficient manufacturing techniques. Many of the innovative ideas for which Harley-Davidson has become known today are a result of this interaction between Davidson and his people.
In 1908, Walter Davidson brought a Harley-Davidson motorcycle to compete in the 7th Annual Federation of American Motorcyclists Endurance and Reliability Contest; the bike scored a perfect 1,000 points. Three days later, the motorbike also set a new FAM economy record at 188.234 miles per gallon. These achievements were made possible because of the heavy emphasis the company had placed on innovation, making improvements were few others even saw the potential.
The Harley-Davidson Motor Co. was one of the first in the industry to introduce a V-twin powered motorcycle, which with a displacement of 49.5 cubic inches was able to produce seven horsepower. In 1914, the company introduced a revolutionary sidecar, making it possible for two people to ride one of their bikes. That same year, clutches and brake pedals were also made available.
The long list of Harley-Davidson innovations goes on: the two-speed rear hub transmission for which William Harley received a patent, the three-speed sliding gear transmission, the uncommonly quiet 37 cubic inch opposed twin cylinder model, the three-wheeled Servi-car, and a unique motorcycle with horizontally opposed cylinders and shaft drive that was designed for desert use during WWII.
In addition to the innovative designs of Harley-Davidson motorcycles, the company engaged in many other novel ideas that would help it grow. From a Harley-Davidson service school that trained qualified mechanics, to helping promote the American Motorcyclists Association that would bring together industry members and riders and help promote the sport, the company blazed its own new path. The four boyhood friends proved that they were fearless innovators who were willing to take whatever risks were necessary to outshine – and outlast – their competition. They not only reinvented the wheel, but they turned two wheels into a machine that people the world over would continue to enjoy for decades to come.
Lesson 1 The Innovative Process Can Help You Reinvent the Wheel
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Dianne CramptonDianne Crampton is North America's leading authority on team culture. She is an author and professional speaker and president of the leading team culture consultancy, TIGERS Success Series, Inc. Crampton has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down or to subscribe to TIGES Free monthly e-newsleeter go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: Winning Business Team Cultures And Why They Thrive, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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