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Seo way of Marketing...

   Nothing happens until somebody sells something! Discuss your plans for marketing on a shoe string, creating strategic partnerships, networking, public relations, internet marketing, advertising, closing the sale, prospecting, creating joint ventures / partnerships and other sales and marketing strategies!

Moderators: Kevin Lee, Evan, Trent Brownrigg

Seo way of Marketing...

Postby jamesmartyn » Mon Jul 13, 2009 9:34 am

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.

SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
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Re: Seo way of Marketing...

Postby Trent Brownrigg » Mon Jul 13, 2009 2:00 pm

SEO is my absolute favorite way of marketing a website. It gets you the most high quality traffic and once you get the rankings it comes in day after day with little extra work.
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Re: Seo way of Marketing...

Postby Alan Mater » Tue Jul 14, 2009 1:34 pm

Hi James,

Very good points you shared. As Trent said, Search Engine Optimization is the best way to get the most targeted traffic to your site. More than likely your site is relevant to what a person is searching for and will convert them to a customer or whatever action you want them to take.
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Re: Seo way of Marketing...

Postby GT Bulmer » Wed Jul 15, 2009 1:03 am

Hello:

Getting traffic is the key to a successful online business and proper SEO practices are key to search engine positioning.

However, speaking from experience, one thing to keep in mind is that a high ranking in the search engine results pages (SERPs) does not guarantee traffic. It is easy to achieve a first-page ranking and easy to maintain that ranking, but if people are not searching for that keyword or phrase, few people will see your ranking and even fewer will click on your link.

In other words, effective keyword research must accompany other SEO efforts.

GT :)
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Re: Seo way of Marketing...

Postby writer-ros » Wed Jul 15, 2009 12:19 pm

GT Bulmer wrote:Hello:

Getting traffic is the key to a successful online business and proper SEO practices are key to search engine positioning.

However, speaking from experience, one thing to keep in mind is that a high ranking in the search engine results pages (SERPs) does not guarantee traffic. It is easy to achieve a first-page ranking and easy to maintain that ranking, but if people are not searching for that keyword or phrase, few people will see your ranking and even fewer will click on your link.

In other words, effective keyword research must accompany other SEO efforts.

GT :)


Well said GT (as always :) )

It is no good being top of Google if no-one is looking! You need high search volume keywords that are also low competition - this can take some lengthy research at times, but it is worth it.

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Re: Seo way of Marketing...

Postby Alan Mater » Wed Jul 15, 2009 3:57 pm

Very good points, GT.

Keyword research is essential when doing proper SEO. Here's a thread about doing proper keyword research with tools that will aide in the process: viewtopic.php?f=4&t=3218.
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Re: Seo way of Marketing...

Postby MrVen » Thu Jul 16, 2009 2:56 am

It is true that doing keyword research & using those keywords at correct ratio (on-page & off-page) builds the traffic over the period of time.

I remember, a recent report published by webpronews (?) says that long tail keywords are converting good, when compared to shorter keywords. Also, the report says users who are searching by long tail keywords are more serious about the information they are looking for.

Also, targeting SERP topper for long tail keywords could be easier when compared to shorter keywords. I have read a lot seo expert says, it is good to start focusing from long keywords and grow towards shorted keywords.

Moreover, i am posting here after a long gap because i was busy with my day job. :-)

Thanks,
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Re: Seo way of Marketing...

Postby MichelleJ » Thu Jul 16, 2009 11:09 am

Alan Mater wrote:Very good points, GT.

Keyword research is essential when doing proper SEO. Here's a thread about doing proper keyword research with tools that will aide in the process: viewtopic.php?f=4&t=3218.



Thanks for the link to that thread Alan. Had forgotten about it and the advice there is first class. One of the most difficult lessons to learn for most newbie internet marketers is how important SEO is to your business if you want to succeed and get lots of targeted traffic.

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Re: Seo way of Marketing...

Postby Tim Stokes » Thu Jul 16, 2009 10:07 pm

After doing a little study with the traffic I receive with my two websites I can vouch for the validity that excellent keyword research and proper optimization is vital to a online business. I am going to have to re-seo my first site because I didn't realize that soon enough. What a pain, but gotta do it. Tim.
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Re: Seo way of Marketing...

Postby GT Bulmer » Fri Jul 17, 2009 12:29 am

Tim Stokes wrote:After doing a little study with the traffic I receive with my two websites I can vouch for the validity that excellent keyword research and proper optimization is vital to a online business. I am going to have to re-seo my first site because I didn't realize that soon enough. What a pain, but gotta do it. Tim.


Hi, Tim:

That's the challenge of marketing ... and the benefit of both experience and being a member of a supportive peer group.

I find so many areas where I wish I would have known "then" what I know now. I think the thing is, back "then," they were trying to tell us, but we were so green we didn't understand what they were saying. (I know that's the case with me.)

And since we've brought that up, I'm now worried about what "they" are trying to tell me today that isn't going to sink in and be meaningful to me until a year from now! :lol:

GT :)
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Re: Seo way of Marketing...

Postby Alan Mater » Fri Jul 17, 2009 11:29 am

Hi Tim,

I'm sure you're not the only one that has happened to.. me included. All we can do is learn from it and put into action what we know now is right and keep moving forward.
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Re: Seo way of Marketing...

Postby Alan Mater » Fri Jul 17, 2009 11:34 am

MrVen wrote:It is true that doing keyword research & using those keywords at correct ratio (on-page & off-page) builds the traffic over the period of time.

I remember, a recent report published by webpronews (?) says that long tail keywords are converting good, when compared to shorter keywords. Also, the report says users who are searching by long tail keywords are more serious about the information they are looking for.

Also, targeting SERP topper for long tail keywords could be easier when compared to shorter keywords. I have read a lot seo expert says, it is good to start focusing from long keywords and grow towards shorted keywords.

Moreover, i am posting here after a long gap because i was busy with my day job. :-)

Thanks,
Mr. Ven


Hi Mr. Ven,

Very good points. I agree that it's much more beneficial to target long-tail keywords as this will bring in more targeted traffic. It's also much easier to get top 10 listings in the search engines. Yes, once your site is listed well using long-tail words, you can then start focusing on shorter keywords that will bring in even more traffic.

Glad to see you're back. :)
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Re: Seo way of Marketing...

Postby Alan Mater » Fri Jul 17, 2009 11:42 am

MichelleJ wrote:
Alan Mater wrote:Very good points, GT.

Keyword research is essential when doing proper SEO. Here's a thread about doing proper keyword research with tools that will aide in the process: viewtopic.php?f=4&t=3218.



Thanks for the link to that thread Alan. Had forgotten about it and the advice there is first class. One of the most difficult lessons to learn for most newbie internet marketers is how important SEO is to your business if you want to succeed and get lots of targeted traffic.

MichelleJ


Hi Michelle,

You're welcome. Yes, most think it's too complicated and ignore it, when the fact is it's easy to learn but takes time to setup and use correctly.
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Re: Seo way of Marketing...

Postby thomprecision » Fri Jul 17, 2009 1:57 pm

This is an interesting discussion. Lately I've been expanding my definition of seo, to include not only search engines, but other searching methods. Which include sites like Twitter, where there is a live search. I think it's also important to target the right groups of people who may network over social media sites. Basically, you want to reach as many people who are interested in your topics as possible, and the search engines are only one way to get there.
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Re: Seo way of Marketing...

Postby Alan Mater » Fri Jul 17, 2009 4:24 pm

thomprecision wrote:This is an interesting discussion. Lately I've been expanding my definition of seo, to include not only search engines, but other searching methods. Which include sites like Twitter, where there is a live search. I think it's also important to target the right groups of people who may network over social media sites. Basically, you want to reach as many people who are interested in your topics as possible, and the search engines are only one way to get there.


Hi Maylin,

Very good points for sure. Search is definitely evolving, and we need to be changing with it if we want to stay ahead of the game. Social media should be part of our strategy in some way as there are many potential prospects to be reached through these sites.
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