How Do You Really Estimate Search Engine Traffic?

[WebBizIdeas.com]

Hi,

Have you ever used word tracker, seobook, keyworddiscovery, Google Keyword Tool, and the countless free keyword estimators online?

Do you need to estimate the amount of traffic your website could generate?

How much money will your company make if you were #1 in the search engines?

The best tool to figure out what keywords to target accurately is Google PPC. It will take some money to do correctly but it will provide real estimates. What you do is start a PPC account using all the keywords you want to target organically. The key is making sure your ad appears every time on the first page of search results. Google has excellent tracking software and will report to you how many impressions your ad receives. If you daily budget is high enough and your maximum bid price is high enough you will appear on the first page for any keyword. If you do this for the keywords you are targeting for atleast 24 hours (most accurate is atleast 30 days) you will have a fairly accurate estimate on how many people are searching for specific keywords.

Remember Google also has tools such as Google Conversation Tracking & Google Goal tracking. You can also implement keyword phone call tracking software for your entire keyword list. Along with traffic reports, implementing these three tools when you test will allow you to accurately estimate how many new leads & sales your company would bring in if you were #1 organically in the search engines.

This way you can accurately determine what keywords will be profitable & how long until your company will see a ROI. I have did this with a company called Lee's Landscaping & Design, Inc.. We narrowed down 900 possible keywords into 50 top performing keywords to target organically!

There is NO point being number one for a keyword that does not perform; especially when you have spent time & money to get that #1 position. If you implement the above suggestions you will always make money with search engine marketing.

Jeff

[TannyL]

This is a very good tip, but you need some budget to start this project. Some keywords will cost more than other from the very start, it depends which keyword you are targeting.

I do agree it is the best report you can get on your keywords performance, but if you don't have a budget, you can settle for less.

If you are a big company and have the funds for a big PPC campaign a 30 days test si the best investment you can get.

[David Hurley]

Great tips, Jeff.

One step you can do when choosing keywords to test with PPC is to think about how muchcommercial intent there is behind your choice of keyword phrases. You will probably be able to eliminate some keywords from your list and choose a smaller range of more probable keywords.

One way to do that is to run a quick test on

http://adlab.msn.com/Online-Commercial- ... fault.aspx

Of course, the results are not infallible, but they will give you some indication that you are on the right track, or not, in your keyword selection BEFORE you run the test that Jeff talks about.

[jamesmartyn]

Hi WebBizIdeas.com...
My website developer has provided the facility in my website by that i am able to find out, number of visitor to my website and how much time the pages are visited by the particular URL....

[Alan Mater]

Hi Jeff,

That's a great tip, and I agree that's probably the best way to go about finding out exact results on search traffic and conversions.

I have to agree with Tanny that you need to have a bit of a budget when doing this kind of testing, especially for your recommended 30 days. Depending on the keywords, it can get quite expensive. Well worth it in the end, though.

David, yes, that's a great resource to see what keywords have commercial intent. That can be a great tool to use to see if you're on the right track and picking the most profitable keywords.