A Day In The Life Of A Rainbow Station Franchisee
A Day In The Life Of A Rainbow Station Franchisee
Though it doesn’t even begin to sum up all of what the business does, Rainbow Station is a FACILITY with 3 primary parts to the business: an accredited preschool, an accredited afterschool program, and an infirmary designed both for sick children of working parents and children who are chronically ill. It is those essential features that are the primary reasons that the business does so well. The accreditation of both the preschool and the SCHOOLAGE program set the entire company apart, because sadly, only 6% of all preschools in the United States are accredited by the National Academy of Early Childhood Programs. As well, virtually no one else has an on-site medical facility with specialized, pediatric nursing care. In every way, Rainbow Station is a children’s franchise in a class entirely of its own.
Today the business encompasses 9 different locations in 3 states (Virginia, North Carolina, and Texas). Each one thrives wherever it arises because of the expert business model, based on providing exceptional education, care, security, and fun to every child that passes through the doors of a Rainbow Station franchise business. The HIGHLY TRAINED & QUALIFIED FACULTY & STAFF spends every day educating the little ones and recreating with them at a level of quality that few facilities can match. The CHILDREN have fun and learn all at the same time, and the franchisee is responsible, primarily, for overseeing the daily operations and serving CHILDREN, parents, FACULTY & STAFF wherever possible.
As true as this all may be, though, there is no better opinion than that of a firsthand witness to Rainbow Station’s quality. Franchisee Parks Hunter definitely has an opinion, holding that Rainbow Station is what he so emphatically calls a "category killer," meaning that it is so much the dominant force in the market that it puts others in its class to shame. Hunter writes, "Rainbow Station differentiates itself from the competition on every level. The After School program has no peer, and the parents quickly see the differences. The Get Well Place and full time nurse on FACULTY & STAFF are not found in 99% of most child care facilities. Gail Johnson is a visionary.
My wife, Michelle Mistele, and I just opened our first Rainbow Station in Charlotte, NC. This project was 3 years in the making. We got interested in Rainbow Station while living in Richmond, VA where we lived less than 2 miles from a Rainbow Station. At that time we had three small children, ages one, three, and five. Our children attended a School near our house because the waiting list at Rainbow Station was a mile long. We were paying around $3,000 a month in tuition, and that was when I realized we might be in the wrong business. Michelle and I met with Earl [Johnson] in early September of 2005 to discuss the possibilities of becoming franchisees.
Michelle and I knew immediately that Rainbow Station was and is a category killer. We were so convinced that we were willing to relocate to Charlotte to make this idea a reality. There simply isn't any other child care operation that I have seen (and I have seen most) that is even remotely on the level of Rainbow Station. This belief has been overwhelmingly confirmed by the response we have received in Charlotte.
The parents can't enroll their children fast enough. One parent shared with me the conversation she had with the director of the preschool her child was attending when she told the director she was moving her child to Rainbow Station. The director reiterated how well her child was doing and that moving her might cause a huge adjustment. Finally the Mom said ‘Terry have you seen Rainbow Station? Let me put it to you this way, your preschool is like Carowinds and Rainbow Station is like Disney World.’
The expertise and the helpfulness of the Rainbow Station corporate staff is unparalleled. Earl Johnson, Gail's husband, made at least 10 trips with me to Charlotte from Richmond to help me deal with development issues. Their commitment to ensuring you are successful is extraordinary."
He sums up his lengthy letter of praise for this rare franchise opportunity by saying, "Hopefully you could tell my level of excitement for Rainbow Station is basically off the charts." And indeed, it would be hard to conclude anything else about this "category killer" among education business opportunities. If caring for young children and owning a business that exists in a class by itself are two of your great goals in life, then there should be nothing stopping you from joining Rainbow Station as it continues to expand across the nation, helping to educate and facilitate as many CHILDREN and families as possible.
A Day In The Life Of A Rainbow Station Franchisee - To learn more about this author, visit Candice Clem's Website.
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Established in 1989, Rainbow Station is the brainchild of pediatric registered nurse, Gail Johnson. 5 months after opening, the facility had 100 CHILDREN enrolled; at the end of the following year, her FACULTY & STAFF had grown from 12 to 32 out of sheer necessity; in 1997, Gail was named Virginia’s "Small Business Person of the Year;" and by 1999, demand had become so great that she EXPANDED to 5 more LICENSED FACILITIES.
Though it doesn’t even begin to sum up all of what the business does, Rainbow Station is a FACILITY with 3 primary parts to the business: an accredited preschool, an accredited afterschool program, and an infirmary designed both for sick children of working parents and children who are chronically ill. It is those essential features that are the primary reasons that the business does so well. The accreditation of both the preschool and the SCHOOLAGE program set the entire company apart, because sadly, only 6% of all preschools in the United States are accredited by the National Academy of Early Childhood Programs. As well, virtually no one else has an on-site medical facility with specialized, pediatric nursing care. In every way, Rainbow Station is a children’s franchise in a class entirely of its own.
Today the business encompasses 9 different locations in 3 states (Virginia, North Carolina, and Texas). Each one thrives wherever it arises because of the expert business model, based on providing exceptional education, care, security, and fun to every child that passes through the doors of a Rainbow Station franchise business. The HIGHLY TRAINED & QUALIFIED FACULTY & STAFF spends every day educating the little ones and recreating with them at a level of quality that few facilities can match. The CHILDREN have fun and learn all at the same time, and the franchisee is responsible, primarily, for overseeing the daily operations and serving CHILDREN, parents, FACULTY & STAFF wherever possible.
As true as this all may be, though, there is no better opinion than that of a firsthand witness to Rainbow Station’s quality. Franchisee Parks Hunter definitely has an opinion, holding that Rainbow Station is what he so emphatically calls a "category killer," meaning that it is so much the dominant force in the market that it puts others in its class to shame. Hunter writes, "Rainbow Station differentiates itself from the competition on every level. The After School program has no peer, and the parents quickly see the differences. The Get Well Place and full time nurse on FACULTY & STAFF are not found in 99% of most child care facilities. Gail Johnson is a visionary.
My wife, Michelle Mistele, and I just opened our first Rainbow Station in Charlotte, NC. This project was 3 years in the making. We got interested in Rainbow Station while living in Richmond, VA where we lived less than 2 miles from a Rainbow Station. At that time we had three small children, ages one, three, and five. Our children attended a School near our house because the waiting list at Rainbow Station was a mile long. We were paying around $3,000 a month in tuition, and that was when I realized we might be in the wrong business. Michelle and I met with Earl [Johnson] in early September of 2005 to discuss the possibilities of becoming franchisees.
Michelle and I knew immediately that Rainbow Station was and is a category killer. We were so convinced that we were willing to relocate to Charlotte to make this idea a reality. There simply isn't any other child care operation that I have seen (and I have seen most) that is even remotely on the level of Rainbow Station. This belief has been overwhelmingly confirmed by the response we have received in Charlotte.
The parents can't enroll their children fast enough. One parent shared with me the conversation she had with the director of the preschool her child was attending when she told the director she was moving her child to Rainbow Station. The director reiterated how well her child was doing and that moving her might cause a huge adjustment. Finally the Mom said ‘Terry have you seen Rainbow Station? Let me put it to you this way, your preschool is like Carowinds and Rainbow Station is like Disney World.’
The expertise and the helpfulness of the Rainbow Station corporate staff is unparalleled. Earl Johnson, Gail's husband, made at least 10 trips with me to Charlotte from Richmond to help me deal with development issues. Their commitment to ensuring you are successful is extraordinary."
He sums up his lengthy letter of praise for this rare franchise opportunity by saying, "Hopefully you could tell my level of excitement for Rainbow Station is basically off the charts." And indeed, it would be hard to conclude anything else about this "category killer" among education business opportunities. If caring for young children and owning a business that exists in a class by itself are two of your great goals in life, then there should be nothing stopping you from joining Rainbow Station as it continues to expand across the nation, helping to educate and facilitate as many CHILDREN and families as possible.
A Day In The Life Of A Rainbow Station Franchisee - To learn more about this author, visit Candice Clem's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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