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Doing Your Homework: How To Get The Facts On A Small Business Franchise

Doing Your Homework: How To Get The Facts On A Small Business Franchise

Public relations play a major role in today’s business world. Each year, businesses spend hundreds of millions of dollars, paying highly skilled men and women who know how to make everything from hamburgers to airlines look as good as possible in the public eye. It’s not that most businesses, products, and services aren’t as outstanding as they present themselves to be, but it can be hard to tell which representations are most accurate. So when a hopeful entrepreneur browses through a list of franchises and finds that many work at home businesses appear too good to be true, he may have a difficult time deciding which one to choose. That is, unless he has resources at his disposal to confirm that these business opportunities are legitimate. And as it turns out, though many potential franchisees don’t realize it, such resources are available; a person just has to know where to look.

The Franchise Disclosure Document

Because it can be so hard to determine a viable home based business from a total scam, all franchisors, by law, are required to have a Franchise Disclosure Document (or FDD) available to any prospective franchisee. It provides a complete overview of everything about the business, its goals, its history, and its practices that anyone could ever possibly want to know. In fact, a quick jaunt over to the Federal Trade Commission’s website shows exactly how precise and complete a disclosure the government expects from all franchises: they provide a 150-page Franchise Rule document to clarify exactly what information a business must supply in order to comply with the law. If there is anything fishy about the franchise you’ve got your eye on, the FDD will reveal it to both you and the government.

The SBA Franchise Registry

Another easy way to spot potential franchise trouble before it hatches is to check out the Small Business Administration’s Franchise Registry. The SBA is a very helpful branch of the US government that specializes in supporting small businesses, including franchises, in any way they can, and one such way is by providing financial backing to small businesses that otherwise couldn’t get off the ground. In the case of a franchise, the SBA asks for company information to ensure that the business model is a sound one, there is a history of success, and future success is fairly certain before they provide the financial support. What this practice has inadvertently produced is the Franchise Registry: a list of all the franchise companies that have already submitted their businesses for financial support when a new franchisee starts out. If a franchise is on the list, then the government has given it their stamp of approval and their trust, and so can you.

Learn From Other People

This seems like the most straightforward way to get information, and it truly is. If you want to find out what Adventures in Advertising is really like, talk to one of their franchisees. There is no one who will know better what the strengths and weaknesses of the franchise are, how effectively the business runs, and whether or not it’s a worthy investment. Of course, talking with only one DVDNow dvd rental kiosk franchisee may not give you a true perspective on things; because if one person has a negative opinion simply because a work from home vending business just wasn’t a good fit for him. But if you talk to a dozen franchisees, you should be able to figure out exactly what your future franchise will be like. You don’t have to stop at franchisees, the Better Business Bureau can also offer you information on the franchise you’re looking at, based on the reviews of concerned consumers. If, in their database, the BBB has 200 negative consumer reports in regard to the internet business that’s recently caught your eye as a potential opportunity, you may want to rethink the choice, because that many unique negative reports probably means there is some merit to the complaints.

When you’re looking at franchise businesses, there is no such thing as over-researching. Truly, most opportunities that you’ll find, especially through franchise brokers, are trustworthy businesses. But even if research doesn’t unearth a huge moral or professional flaw in the infrastructure of the business, it might just tell you some things about the way they practically run that won’t mesh well with your personality, lifestyle, and goals. There are plenty of factors to consider when starting a new business, and any knowledge you can get along the way will inevitably be helpful.





Doing Your Homework How To Get The Facts On A Small Business Franchise - To learn more about this author, visit Candice Clem's Website.

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John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

John Brennan
John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website

Cheryl Matthynssens

Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com

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John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website

Jay Kubassek
(Jay's Full Bio: EvanCarmichael.com/jaykubassek)  In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.

 

As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. 

 

Jay resides in NYC with his wife Jamie, son Milo and dog Cooper.  Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website

David Barr
David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website

Casey Gollan
Casey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website


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