Tweet

Home Based Business Spotlight--WSI Internet

Written by: Candice Clem

Article Overview: Since the mid 90s, WSI Internet has been the world’s top name in internet marketing consultation. Bobbing and weaving with the internet marketing industry though every stage of its development, they have grown and adapted to fit client needs as much as humanly possible over the last decade.

Home Based Business Spotlight--WSI Internet

Since the mid 90s, WSI Internet has been the world’s top name in internet marketing consultation. Bobbing and weaving with the internet marketing industry though every stage of its development, they have grown and adapted to fit client needs as much as humanly possible over the last decade. Because of this commitment to providing their clients with dynamic online marketing solutions in all of the 87 countries in which their 1500 franchises are located, they have been recognized by Entrepreneur Magazine as the #1 Internet and Computer franchise for the last 7 years.

But that begs that any inquisitive businessman ask what it is exactly that has earned them this honor. What is it about this business that makes it so different from the competition? In short, the answer is service. Giving a dedicated and unrivaled level of service to clients, franchisees, and the greater community, has in every way, earned them the right to be called the best.

Serving Clients

This has been the groundwork for the WSI Internet brand since the very beginning. In fact, their very name expresses their intent for their clients. WSI Internet stands for "We Simplify the Internet," and so they do, impeccably. In their own words, there have been 5 essential generations of the internet and their involvement with it and with their clients. And in each generation, WSI Internet has been there to utilize every facet of the latest internet developments to its optimal capacity.

In the first generation of internet business, the only thing a company could do was design a flat brochure website that offered facts about their organization. Though, in retrospect, it wasn’t a very impressive time for internet marketing, WSI Internet franchisees did what they could to design whatever a client wanted to show off their business.

In the second stage of internet business development, clients began to see what could be visually done on a website and they wanted to have the most appealing site available, instead of simply displaying information. It was at this point that the owner of a WSI Internet franchise business became more than just a web designer. That job was passed on to WSI Internet central employees while the franchisees shifted into more of a consulting position, actually visiting clients to discuss how their sites could be made more dynamic.

As the internet continued to become a more interesting place, though, generation three brought with it the development of e-commerce and the ability to do the entire work of buying and selling on the web. In response to the growing presence of online sales, WSI Internet built programs that made an e-Marketplace possible, allowed for more functional creation and maintenance of a website, and gave consultants direct communication with production centers around the world.

With online product sales becoming commonplace in the fourth generation of the internet, WSI Internet changed their approach to almost full consultation, spending the vast majority of time educating clients on how to best leverage online resources to turn a profit. And that has only recently shifted into the latest generation, where WSI Internet finds itself today, with a wide variety of small and mid-sized business clients who must use the internet to its fullest potential. The average consumer does most, if not all, product research and purchasing online today, so any business intending to survive must use every online advantage possible, which WSI Internet franchisees willingly provide.

Whatever the client need has been at any point in the course of internet changes over the last decade, WSI Internet has always gone well above the industry norm to provide more than the competition. The commitment to the client has consistently been one of system and product innovation, exceptional service, and a knowledge of the client and his world that guarantees the best consultation and application of products for his business and his place of business. These commitments are held both by WSI Internet headquarters and each franchisee.

Serving Franchisees

Though clients make businesses possible, franchisees make business opportunities run, and as such, WSI Internet sees them as an invaluable asset to the mission of the organization and people to be well taken care of.

Part of accomplishing that is by always developing better ways of business operation and better tools for clients, giving each franchise more opportunities for success. Product development is important to this process, but so is training and continuing business support for franchisees, all of which WSI Internet provides at an unparalleled level of quality and consistency. Initial training, ongoing support, and the aid of a success coach with a custom tailored development plan for each franchisee’s business are all included in the purchase of a franchise opportunity.

But another part of serving the franchisees involves having a business model that is fit and ready to adapt to any format that will best match the franchisee’s skills with his local clients’ needs. The most readily available example of this is the variable size of a WSI Internet franchise, which can range anywhere from a one-man home based business to a 20-person operation running from a rented office space. Whether the franchisee chooses to work from home or out of an office building, the business model and central staff are more than able to make that operation work, and both extremes have already been done.

A Cut Above

Of course, internet marketing is a vast industry that is always growing, because the web is undoubtedly here to stay, and WSI Internet is not the only company to recognize the profits to be had from helping businesses utilize this tool to its fullest. But regardless of who the competition is or what they’re offering, it seems that WSI Internet is always a step ahead, which is precisely what makes it a franchise purchase to give some serious consideration to.

Related Articles
  Home-Based Internet Business On a Shoestring
  How to Survive the Economic Disaster by Owning a Home Internet Business
  Finding The Best Internet Home Based Business For You
  Will 2010 Be The Year You Become A Success Online?
  Internet Home Based Business-Starting can be Overwhelming

Article Tags: brochure website, computer franchise, development clients, entrepreneur magazine, facet, franchisees, groundwork, impressive time, internet brand, internet business development, internet developments, last decade, marketing industry, marketing solutions, mid 90s, optimal capacity, retrospect, second stage, unrivaled level, wsi internet



Related Forum Posts
Re: Who inspired you to start? - Hi Evan, I was inspired by Mr. Bill Gates ever since I was a student learning Computers. But I was motivated for Internet as my Business, when I read his book "The Road Ahead" in 1995. It was in this book that Gates laid out his vision of an interconnected world built around the Internet. Based on the premise that life will be transformed by the convergence of inexpensive computing and inexpensive communications, Gates drew from his experience at the center of the personal computer revolution to give insights on the growth, evolution and impact of technology. I had always looked up to Bill Gates as my idol. When I read this book, it made me more focussed on Microsoft and Internet, The Internet was one of the upcoming things in this time. So I took over to the Internet as my primary business. Regards,
Elevator Pitch in 10 Words - "Winning Business Design For Aspiring Entrepreneurs Based On Their Idea"
Re: How do you budget your life? - Here is my financial management categories for today: 15% Long Term Savings; 10% Home Expenses; 45% Business and Marketing charges; 10% Friends (Meeting); 20$ Scientific and Law Books. But this will change when it is August or September. Orxan
Books for Women Entrepreneurs - There's a thread for good books in the Resources folder, but it doesn't target books for businesswomen particularly, so I figured I'd start such a thread here. It doesn't matter how successful you are in your business - it's always possible to learn something new. In subsequent posts I give Table of Contents and brief descriptions for various titles - most of them devoted to the businesswoman - and sometimes a review. If anyone else has read a review, or has read the book and found it useful, please comment! 1. The Old Girl's Network 2. Mother's Work 3. The 7 Greatest Truths About Successful Women 4. Pitch Like A Girl 5. Workplace Warrior 6. Treasure Hunt: Inside the Mind of the Modern Consumer 7. Contingency Planning & Disaster Recovery 8. She Wins, You Win 9. Napoleon On Project Management 10. Why Good Girls Dont' Get Ahead, But Gutsy Girls Do 11. Comeback Moms: How to Leave Work, Raise Children, and Restart your Career even If you Haven't Had a Job in Years 12. The One Minute Millionaire 13. Talking From 9 to 5 14. Soloing: Realizing Your Life's Ambitions 15. 101 Best Home Based Businesses for Women: Everything You Need to Know About Getting Started on the Road To Success 16. Work With Passion: How to Do What You Love for a Living. Revised and Expanded 17. Fail-Proof Your Business: Beat the Odds and be Successful 18. Confidence: How Winning Streaks and Losing Streaks Begin and End 19. Women Don't Ask: Negotiation and the Gender Divide 20. Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen 21. Start Small, Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business 22. Rewired, Rehired or Retired: A Global Guide for the Experienced Worker 23. The Martha Rules: 10 essentials for achieving success as you start, build or manage a business 24. The Essentials of Entrepreneurship: What it takes to create Successful Enterprises 25. Net Ready: Strategies for Success in the E-conomy 26. The Promotable Woman 27. Leave The Office Earlier: The Productivity Pro shows you how to do more in less time and feel great about it 28. The Work At Home Balancing Act: The professional resource guide for managing yourself, your work, and your family at home 29. Secrets of Six-Figure Women
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Small Business Internet Marketing

10 Steps to a Great Support Team

TRADE SHOW FOLLOW-UP: HOW MUCH IS TOO MUCH?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.