Marketing Tips To Increase Home Business Franchise Success
Marketing Tips To Increase Home Business Franchise Success
The question, then, is how a home business owner is to go about making up for the lack of a physically commercial presence in the community. And the answer is simple: funnel more effort and funds into other forms of marketing.
In most cases, when you buy even a home franchise, the franchise packet includes a time-tested and successful marketing system that is often already at work nationally and is then applied more specifically to your area. Even when this is the case, long-time business owners and consultants agree that there is nothing to lose in adding your own advertising ideas to that plan. Particularly in an economic slump, one of the major keys to staying afloat is marketing, though knowing exactly what to add to the franchise’s existing strategy can be a tricky matter.
If you’re a work from home entrepreneur looking to boost your local advertising but are unsure how to do that, here are a few ideas that may get your creative juices flowing. Not all will work for everyone, so pick and choose what looks most profitable for you and your operation.
Use The Yellow Pages
It’s a simple, effective plan that many overlook in the information age. Though more and more people are heading to the internet to collect data on products and services they need, there are still many people who, when looking for a plumber or a private eye, head to the phonebook. Print as big an ad as you can afford, and it is certain to produce client calls.
Send Direct Mail
Once again, this method may sound archaic to the email-addicted, modern businessman, but direct mail is a viable advertising strategy, mostly because people respond much better to mail than to spam or telemarketing.
Paint Your Name On The Company Vehicle
This won’t work for all businesses or for all homes, but putting the company name and information on the sides of your car, truck, or van gives you free advertising everywhere you go, even when the car is simply parked outside the house. This is particularly effective in home repair franchises and other businesses that spend a good deal of time out in the town.
Send Promos With Invoices
This is a seldom used tactic, but it makes sense. Invoices, and anything included with them, only go to clients, who are people that you already know are interested in the service or product that you provide. Sending clients promotional discounts or coupons increases the likelihood of return business, and if the advertisement that you send is something like a two-for-one deal, the client may well bring a friend, which expands your client base. Don’t be afraid to use your current clients to help find new ones.
Get Web Marketing Assistance
The internet is undoubtedly the greatest marketing tool a business has today. Studies indicate that the average American is more likely to use the web to research and purchase goods or services than he is to use any other informational avenue. Not everyone is a pro at leveraging online advertising, though. If your franchise doesn’t come with as much internet advertising as you think is possible, it may be worth your time and money to hire a consultant to help you establish a fuller web marketing system for your franchise business.
Use Promotional Trinkets
Print your name on a large quantity of pens, paper pads, calculators, key chains, bottle openers, and anything else that is small, useful, and likely to be passed around. There’s no telling whose hands each item may wind up in as they’re unintentionally passed around town. In no time, you’ll have your advertisements in restaurants, bars, coffee shops, doctors’ offices, and even other people’s businesses.
Have An Open House
This is a good choice for a service-oriented home business like tax preparation or business consultancy in a smaller neighborhood. Send out flyers, serve some hors d’oeuvres or have a backyard BBQ, and simply welcome people into your home/office to get to know you and what you do.
Business opportunities don’t come around every day, and rarely do they come in pursuit of you; it’s the entrepreneur’s job to go out in search of them, and marketing is the primary way that that is done. Though that’s a hard thing to do when you work at home, it’s not impossible. Take and apply any marketing systems that your franchisor has for you and don’t be afraid to also put into practice good advertising methods that you discover from other sources as well. Both you and your franchisor are interested foremost in the success of your franchise, so achieve that in any way you can.
Marketing Tips To Increase Home Business Franchise Success - To learn more about this author, visit Candice Clem's Website.
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One of the profound differences between home based business and other business opportunities is marketing methodology, which is somewhat more difficult for a home entrepreneur than for most other business owners. Like so many other areas of home business, the root of this difficulty is that business is done at home, where there is no outdoor signage, no storefront, no parking lot, and no customer visitation, all of which means that the place of business does absolutely nothing to put the franchise in the public eye. And as most entrepreneurs know, being in the public eye (i.e. being well marketed) is one of the most essential pieces of business success.
The question, then, is how a home business owner is to go about making up for the lack of a physically commercial presence in the community. And the answer is simple: funnel more effort and funds into other forms of marketing.
In most cases, when you buy even a home franchise, the franchise packet includes a time-tested and successful marketing system that is often already at work nationally and is then applied more specifically to your area. Even when this is the case, long-time business owners and consultants agree that there is nothing to lose in adding your own advertising ideas to that plan. Particularly in an economic slump, one of the major keys to staying afloat is marketing, though knowing exactly what to add to the franchise’s existing strategy can be a tricky matter.
If you’re a work from home entrepreneur looking to boost your local advertising but are unsure how to do that, here are a few ideas that may get your creative juices flowing. Not all will work for everyone, so pick and choose what looks most profitable for you and your operation.
Use The Yellow Pages
It’s a simple, effective plan that many overlook in the information age. Though more and more people are heading to the internet to collect data on products and services they need, there are still many people who, when looking for a plumber or a private eye, head to the phonebook. Print as big an ad as you can afford, and it is certain to produce client calls.
Send Direct Mail
Once again, this method may sound archaic to the email-addicted, modern businessman, but direct mail is a viable advertising strategy, mostly because people respond much better to mail than to spam or telemarketing.
Paint Your Name On The Company Vehicle
This won’t work for all businesses or for all homes, but putting the company name and information on the sides of your car, truck, or van gives you free advertising everywhere you go, even when the car is simply parked outside the house. This is particularly effective in home repair franchises and other businesses that spend a good deal of time out in the town.
Send Promos With Invoices
This is a seldom used tactic, but it makes sense. Invoices, and anything included with them, only go to clients, who are people that you already know are interested in the service or product that you provide. Sending clients promotional discounts or coupons increases the likelihood of return business, and if the advertisement that you send is something like a two-for-one deal, the client may well bring a friend, which expands your client base. Don’t be afraid to use your current clients to help find new ones.
Get Web Marketing Assistance
The internet is undoubtedly the greatest marketing tool a business has today. Studies indicate that the average American is more likely to use the web to research and purchase goods or services than he is to use any other informational avenue. Not everyone is a pro at leveraging online advertising, though. If your franchise doesn’t come with as much internet advertising as you think is possible, it may be worth your time and money to hire a consultant to help you establish a fuller web marketing system for your franchise business.
Use Promotional Trinkets
Print your name on a large quantity of pens, paper pads, calculators, key chains, bottle openers, and anything else that is small, useful, and likely to be passed around. There’s no telling whose hands each item may wind up in as they’re unintentionally passed around town. In no time, you’ll have your advertisements in restaurants, bars, coffee shops, doctors’ offices, and even other people’s businesses.
Have An Open House
This is a good choice for a service-oriented home business like tax preparation or business consultancy in a smaller neighborhood. Send out flyers, serve some hors d’oeuvres or have a backyard BBQ, and simply welcome people into your home/office to get to know you and what you do.
Business opportunities don’t come around every day, and rarely do they come in pursuit of you; it’s the entrepreneur’s job to go out in search of them, and marketing is the primary way that that is done. Though that’s a hard thing to do when you work at home, it’s not impossible. Take and apply any marketing systems that your franchisor has for you and don’t be afraid to also put into practice good advertising methods that you discover from other sources as well. Both you and your franchisor are interested foremost in the success of your franchise, so achieve that in any way you can.
Marketing Tips To Increase Home Business Franchise Success - To learn more about this author, visit Candice Clem's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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