Pet Industry Joins List Of Recession-Resistant Franchise Business Opportunities
Pet Industry Joins List Of Recession-Resistant Franchise Business Opportunities
As it turns out, the numbers actually do support the rather unexpected notion that the pet market is in fact recession-resistant. The American Pet Products Association, the leading non-profit group serving the pet industry, has estimated that when the year closes out, America will have spent $43.3bil on their pets in 2008. Over half of that revenue comes just from pet food and accessories, which the market research agency, Euro-Monitor International, expects to see a continued 13% growth in by 2013.
To some degree, the strength of the industry makes sense, as 63% of the nation’s households own at least one pet; that’s 71 million homes. Only five years ago, that number was 64 million, so obviously there has been a drastic increase in the number of American pet owners, which would make a positive impact on the pet industry. But a simple increase in pet-ownership numbers doesn’t seem enough to account for this exceptional growth during the worst recession since the great depression.
AP’s Heher tells the story of one woman who owns a veritable zoo of pets, spent $300 on Christmas gifts for them last year, and expects to spend even more this year. And though this particular consumer sounds as though she should be a stray from the norm, she isn’t. "It may sound counter-intuitive," Heher writes, "but experts say many pet owners are as dedicated to their animals as parents are to their children. And that means they’re willing to sacrifice on themselves before trimming back on their four-legged friends."
Whatever your particular opinion on this pet trend, there’s no denying that while their masters wonder about career prospects and the future of the economy, America’s dogs are having their day. Whether you’re a diehard puppy-lover going on a diet of ramen-noodles for the welfare of your pooch or simply a wise investor seeking some business independence in a successful market, here are some pet franchises that could be your ticket to recession-resistant success.
Central Bark
This franchise business is all about using and building a passion for canine caretaking. Franchisees, with the exceptional help of their franchisor, create a safe, fun, and engaging doggy daycare facility for people to leave their beloved pets at. Franchisees needn’t come to the business opportunity with previous experience; the franchisor has all the necessary tools to train new franchise owners in all matters, including daily practices, dog training, and marketing.
Pet Depot
This turnkey operation puts a franchisee at the helm of a specialty pet food shop. Of all specific subsections of the pet industry, food is perhaps one of the most lucrative and cyclical, and Pet Depot puts that to use for its franchisees. Because it’s a part of a greater chain of stores, each franchise benefits from initial store design and layout assistance, cooperative buying power, advertising aid, and chain-wide customer coupons and specials.
Petland
200 locations exist across the United States and 20 more are planned to open in the next year, both here and abroad. The core of their mission is to match people with the best pets for them, educate the public about animals and the best ways to care for them, and make everything as engaging and fun as possible for humans and critters alike. Franchises vary in size from 4,000 to 12,000 sq. ft. and benefit from an array of franchisor services including PR support, marketing help, award-winning training, and an established brand recognized around the world.
Dogtopia Dog Spa
Primarily a doggy daycare establishment, this business for sale serves the canine community and the pet owners who love them in variety of ways: providing daycare, overnight stays, training classes, a space for do-it-yourself dog-washing, doggy spa services, and retail sales of pet-care gear. Franchisees receive help finding and building out a location; receive professional-grade marketing materials and a website; and are taught not only how to manage the behavior of individual dogs, but how to control dogs in a pack. And best of all, clients can get online and see how their pets are doing through live webcams.
Canine Dimensions In-Home Dog Training
This home based business is based on two fundamental principles. One; training dogs is a worthwhile, necessary, and lucrative business. And two, dogs are best trained in their own homes instead of at some external facility. In fact, both of those core beliefs of this work from home business hold true: franchisees find an incredibly rewarding and profitable opportunity in this corner of the massive pet industry, and both dogs and owners learn better when they’re trained in proper behavior in the environment they’re going to need it in. Canine Dimensions In-Home Dog Training franchisees do train both man and beast, because if the owner doesn’t continue good training practices, all the paid services will be for naught.
Though it does in fact seem a little counter-intuitive, of all the possible business opportunities at your disposal in the midst of this economic decline, joining the pet industry may be your best bet for recession-resistant success. Whether one of the above franchises or something else, take a good, hard look at a business opportunity in this market and you may find yourself barking all the way to the bank.
Pet Industry Joins List Of RecessionResistant Franchise Business Opportunities - To learn more about this author, visit Candice Clem's Website.
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The Associated Press recently released an article that, in the face of economic recession, seemed a little strange. America, and most of the world along with it, faces record-breaking stock market losses, inflation, and unemployment. People are tightening their belts, suffering investment losses, and beginning to cringe at the thought of employee cutbacks. And yet, pet industry numbers are steadily on the rise. As AP writer Ashley Heher puts it in her article Is Pet Industry Recession-Resistant?, "companies that sell everything from organic dog treats to couture-inspired pet toys say business is up even as economic indicators show shoppers are pinching pennies during one of the worst downturns in decades."
As it turns out, the numbers actually do support the rather unexpected notion that the pet market is in fact recession-resistant. The American Pet Products Association, the leading non-profit group serving the pet industry, has estimated that when the year closes out, America will have spent $43.3bil on their pets in 2008. Over half of that revenue comes just from pet food and accessories, which the market research agency, Euro-Monitor International, expects to see a continued 13% growth in by 2013.
To some degree, the strength of the industry makes sense, as 63% of the nation’s households own at least one pet; that’s 71 million homes. Only five years ago, that number was 64 million, so obviously there has been a drastic increase in the number of American pet owners, which would make a positive impact on the pet industry. But a simple increase in pet-ownership numbers doesn’t seem enough to account for this exceptional growth during the worst recession since the great depression.
AP’s Heher tells the story of one woman who owns a veritable zoo of pets, spent $300 on Christmas gifts for them last year, and expects to spend even more this year. And though this particular consumer sounds as though she should be a stray from the norm, she isn’t. "It may sound counter-intuitive," Heher writes, "but experts say many pet owners are as dedicated to their animals as parents are to their children. And that means they’re willing to sacrifice on themselves before trimming back on their four-legged friends."
Whatever your particular opinion on this pet trend, there’s no denying that while their masters wonder about career prospects and the future of the economy, America’s dogs are having their day. Whether you’re a diehard puppy-lover going on a diet of ramen-noodles for the welfare of your pooch or simply a wise investor seeking some business independence in a successful market, here are some pet franchises that could be your ticket to recession-resistant success.
Central Bark
This franchise business is all about using and building a passion for canine caretaking. Franchisees, with the exceptional help of their franchisor, create a safe, fun, and engaging doggy daycare facility for people to leave their beloved pets at. Franchisees needn’t come to the business opportunity with previous experience; the franchisor has all the necessary tools to train new franchise owners in all matters, including daily practices, dog training, and marketing.
Pet Depot
This turnkey operation puts a franchisee at the helm of a specialty pet food shop. Of all specific subsections of the pet industry, food is perhaps one of the most lucrative and cyclical, and Pet Depot puts that to use for its franchisees. Because it’s a part of a greater chain of stores, each franchise benefits from initial store design and layout assistance, cooperative buying power, advertising aid, and chain-wide customer coupons and specials.
Petland
200 locations exist across the United States and 20 more are planned to open in the next year, both here and abroad. The core of their mission is to match people with the best pets for them, educate the public about animals and the best ways to care for them, and make everything as engaging and fun as possible for humans and critters alike. Franchises vary in size from 4,000 to 12,000 sq. ft. and benefit from an array of franchisor services including PR support, marketing help, award-winning training, and an established brand recognized around the world.
Dogtopia Dog Spa
Primarily a doggy daycare establishment, this business for sale serves the canine community and the pet owners who love them in variety of ways: providing daycare, overnight stays, training classes, a space for do-it-yourself dog-washing, doggy spa services, and retail sales of pet-care gear. Franchisees receive help finding and building out a location; receive professional-grade marketing materials and a website; and are taught not only how to manage the behavior of individual dogs, but how to control dogs in a pack. And best of all, clients can get online and see how their pets are doing through live webcams.
Canine Dimensions In-Home Dog Training
This home based business is based on two fundamental principles. One; training dogs is a worthwhile, necessary, and lucrative business. And two, dogs are best trained in their own homes instead of at some external facility. In fact, both of those core beliefs of this work from home business hold true: franchisees find an incredibly rewarding and profitable opportunity in this corner of the massive pet industry, and both dogs and owners learn better when they’re trained in proper behavior in the environment they’re going to need it in. Canine Dimensions In-Home Dog Training franchisees do train both man and beast, because if the owner doesn’t continue good training practices, all the paid services will be for naught.
Though it does in fact seem a little counter-intuitive, of all the possible business opportunities at your disposal in the midst of this economic decline, joining the pet industry may be your best bet for recession-resistant success. Whether one of the above franchises or something else, take a good, hard look at a business opportunity in this market and you may find yourself barking all the way to the bank.
Pet Industry Joins List Of RecessionResistant Franchise Business Opportunities - To learn more about this author, visit Candice Clem's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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