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A New Kind of Networking for Recessionary Times

Written by: Flo Schell

Article Overview: With our economic market in an up and down swing, and sales from referrals our very best source, quality networking has taken on new meaning.

A New Kind of Networking for Recessionary Times

With our economic market in an up and down swing, and sales from referrals our very best source, quality networking has taken on new meaning.

When attending a networking event, first choose the event wisely. Is there a chance to reconnect with treasured colleagues and friends?

Is there a real opportunity to meet new potential prospects with whom you can form meaningful relationships in the days ahead?

If the networking event meets those qualifications, then jump in….but do it in a quality fashion.

Quality Networking

Here are some ‘networking moments’ that stand out for me:

-Being introduced to others by a special person who was willing to share me with everyone she thought I should meet...with kind words and a big smile always.

-Being greeted by an acquaintance that came out from behind her trade booth to hold my both hands and say a genuine 'hello'.

-Being sought out by a newsletter reader well in advance of a conference I was attending in San Diego, California, to arrange a time to meet.

What is it that makes these ‘networking moments’ quality ones?

-The attraction is real.

-There is more listening and sharing going on...and less 'selling'.

-The relationships being built here are cultivated over time.

-Every opportunity to reconnect is a special one.

People-Skills: Key to Business Success: Putting This to Work

Improving your people-skills has a direct impact on revenue.

Try personalizing your approach to networking this year and experience the great results that sincerity brings.

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Article Tags: acquaintance, business success, colleagues, economic market, fashion quality, meaningful relationships, networking event, one people, prospects, quality fashion, quality networking, referrals, san diego california, sincerity, smile, source quality, special person, swing, trade booth



Related Forum Posts
Re: Make Friends...Literally BUILD them! - I agree! Networking is definitely the key word here. What does everyone feel about the different Networking platforms out there? Twitter Facebook LinkedIn what are some others?
Re: Info for would be franchisers... - [quote="Sebastien":1d29sdv1]Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to. I just want to mention that all these magazines are NOT franchisee oriented. I mean these magazines are for franchise professionals. If you're looking to buy a franchise, you won't find much information in there. To answer your question, getting published in Franchise Times was fairly easy. I don't want to brag too much but I think I am known in the franchise industry. I was the marketing guy at Franchise.com for a few years before joining my new company, the World Franchising Network. So people know me and I have a very good relationship with Nancy Weingartner, the Managing Editor at Franchise Times. I was talking with her at the last Franchise Expo South in Miami and she mentioned she'd like me to be profiled. I was like "ok, sure!". I like this franchise executive profile thing in Franchise Times as it is rarely BS. People are usually really natural in there.[/quote:1d29sdv1] Thanks for the follow up Sebastien! And I can't say that I'm surprised that networking with the right people and managing your relationships with them properly are the keys to being published. I guess the old adage holds true of "it's not who you know, but who knows you" that's important.
Does a New Company need a "Big" PR firm? - I've started work with a brand new company that is going to do loss mitigation. My boss intends to hire a "big" PR firm - ie one that costs a lot of money - because he wants press releases sent out to the New York Times, the LA Times - all the major papers around the country - and he think they'll be more likely to print them if they come from a "big" firm as opposed to a one-person PR firm. I think it doesn't matter where the press release comes from as long as its well written. What are the opinions here?
Re: Does a New Company need a "Big" PR firm? - [quote="OmnivoreInk":dmj1i0sv]I've started work with a brand new company that is going to do loss mitigation. My boss intends to hire a "big" PR firm - ie one that costs a lot of money - because he wants press releases sent out to the New York Times, the LA Times - all the major papers around the country - and he think they'll be more likely to print them if they come from a "big" firm as opposed to a one-person PR firm. I think it doesn't matter where the press release comes from as long as its well written. What are the opinions here?[/quote:dmj1i0sv] I think the most important factor is whether your press release will reach the most number of your target audience or not. It won't matter if the press release is well written if no one has the opportunity to read it. I also believe that credibility comes with having your press release in an established source like The New York Times, LA Times, etc... For instance, if you enjoyed playing tennis, who would you trust more? The advice from a recreational tennis player who has his own column in [i:dmj1i0sv]Tennis Magazine[/i:dmj1i0sv] [u:dmj1i0sv]or[/u:dmj1i0sv] the recreational tennis player who has his own blog? I don't know about you, but I'd listen to the guy on [i:dmj1i0sv]Tennis Magazine[/i:dmj1i0sv] over the blog owner at least 9 out of 10 times.
Re: Does a New Company need a "Big" PR firm? - I agree with Kevin [quote:3b8fyubd]I think the most important factor is whether your press release will reach the most number of your target audience or not.[/quote:3b8fyubd] You dont a big company that will charge mega bucks as Im sure they will even add a %age to the cost of the press release. Im sure if you approach New York Times, the LA Times with every thing presented professionally I think it will still stand the same chance. I would start advertising online, then locally thats when the NYT can see what there missing out on! And to test the water first!


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