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After reading a recent pragmatic article about how to handle this uncertain economy, I asked myself this question: In light of what we hear about falling stock prices and rising gas prices, what will we do internally to make the best of this time?
The truth is this: Who ever said we had to do it alone?
“It’s too big for one person to solve. It’s going to take all of us, working together,” says a Fast Company advertiser referring to the climate crisis. (May, 2008)
In fact, these words make sense in all arenas and the franchising world is no exception.
Recently I brought Guest Sales Expert, Britt Schroeter, onto a Closing Sales 2.0 Tele-Huddle. The topic was: ‘How to Talk with Franchise Prospects about the Economy’. I love the idea of bringing experts onto the calls because we assuredly create more impact together than alone.
And what we wound up talking about was ‘attitude’.
Look at these facts:
If we’re putting all of our purchase decisions aside until the economy strengthens, then how can we expect a prospect to purchase our business concept?
If we’re halting our travel because gas prices are high, then how can we expect a prospect to fly out to our D-Day?
In other words, let’s look within ourselves first…name our fears…and begin to face them.
We’ll then have a far easier time helping our prospects to name and overcome their own fears and thus, increase their ability to move forward.
Fast Company’s Editor, Robert Safian, reminds us that many of today’s most successful businesses were born in the cauldron of difficult times.
So where, he asks, is the opportunity looming today?
Let’s take some steps to figure this out:
Pick up a book on the topic of ‘fear’. Britt suggests: Feel the Fear and Do It Anyway, by Dr. Susan Jeffers.
-Do all that it takes to shake off your own negative thoughts (You know…that voice in your head that’s asking, ‘How can I sell anything in this economy?’)
-Plan for your own future with strength.
-Take a good look at your franchise concept.
-Name the ways that it can brighten the future...move our society forward…keep us grounded in tough times.
-Find specific examples of franchisees in your system that have had a banner year, despite the odds.
-Look at what they did right to make that happen.
-Pass on the good news to your prospects.
-And bring your prospect back to good, solid decision making…for the long term.
Do you find yourself experiencing less than stellar results in your life? Is it possible that you may need an altitude adjustment (you'd like to be more successful than you are today)? Learn the 6 steps to shifting ...
Don’t confuse a positive attitude with a selling attitude if you want sales success. You can have the most positive attitude of anyone in your field yet absolutely stink when it comes to results.
CAIP is a program established to assist U.S. companies that are doing business in areas of the country that have been negatively affected by NAFTA. Funds administered by Treasury (see below) allow for the payment of...
Dr. John Oda
John Oda Ph.D NLP is a business peak performance expert, an author, and speaker frequently called upon to provide corporate training, workshops and seminars for many companies in the United States. He is an expert in coaching sales and business professionals in overcoming the behaviors and obstacles that may impede their sales results and affect their bottom line. Since 1995, John has created a speaking bureau such topics, which include: time management, sales training, human diversity, leadership programs and etc. He provides companies with a strategic plan to increase their bottom line by over 25 percent yearly. - Visit Dr. John Oda's Website
Dianne Crampton
Dianne Crampton is an Executive Leadership Coach and Team Building Consultant and creator of the TIGERS team development model. For the past twenty years she has helped leaders and teams achieve goals with high levels of collaboration and teamwork.
Crampton is a published author. Her contribution to Working Together: Diversity As Opportunity was endorsed by Stephen Covey. She has written for trade magazines. Merrill Lynch nominated her business for Inc. Magazine’s regional small business and entrepreneurial awards. Her work with Native Americans was recognized at a United Nations sponsored conference in 1994.
The TIGERS model passed two rigorous validation studies in 1992 and 1994. The TIGERS Survey is able to measure and track team development over time.
Dianne is also the creator and distributor of the TIGERS Team Wheel game. This game helps groups identify behaviors that build collaborative groups and behaviors that cause conflict, morale problems, production failures, and misunderstandings.
For more information, or to subscribe to TigerTracks, a free monthly leadership and team newsletter go to http://www.corevalues.com - Visit Dianne Crampton's Website
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Flo Schell
(Visit Flo's Website)
Flo Schell, EdM, Former VP of Franchise
Sales, Sylvan Learning Systems, Inc. is
Founder of Franchise Coaching Systems
and can be found at www.FloSchell.c
om. She holds distinction as a
Certified Coach from the Thomas Leonard
School of Coaching. Flo is adept at the
nuts and bolts of selling and at helping
sales professionals to deal with the ups
and downs of their work. She is author of
the new business book, Stop Selling Start
Clicking, available at
www.StopSellingStartClicking.com. Sign
on to her website for free Tele-Gatherings
on topics related to selling and
franchising.
Franchising Coach Blog - comfortable sales and marketing tips to boost your business
Flo Schell Video - This is a live chat with Flo Schell, Author of the highly acclaimed new business book, Stop Selling: Start Clicking! Flo knows how hard it can be for small business owners to sell themselves and their services. Bringing 20 years of sales experience and featured in Success Magazine, Certified Coach Flo Schell, bases her process on the human connection that she calls the magic click. Listen in as Flo describes why we must master the art of selling...and exactly how to create the magic click.
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