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Find Franchise Success with Connecting...Not Selling

Written by: Flo Schell

Article Overview: Many franchise owners buy their business because they like the concept. So, food lovers may buy into the Foster's Grille franchise system while carpet installers may buy into the Carpet Network franchise system. And while these owners absolutely believe in their concept, they may still have difficulty selling it.

Find Franchise Success with Connecting...Not Selling

With many individuals transitioning from Corporate America to entrepreneurial ventures, it is no surprise that new franchised businesses are springing up everywhere.

So many franchise owners are attracted to entrepreneurship because they like what the business concept represents. These owners might choose a concept like Hand and Stone Massage Spa because of their own belief in wellness. Or they may choose a concept like Happy Tails Dog Spa because of their own affection for pets.

While they come to their role as a believer of the concept they buy into, they do not necessarily have the skills they need to sell themselves and their services, which are the very skills they need to keep the business alive.

In fact, many small business owners, amongst them franchisees, lack the 'selling gene' and are wary of selling.

This is a typical phenomenon. Most humans have had uncomfortable selling experiences at one time or another.

The truth is that when owners replace the word 'selling' with the word,'connecting', the give and take of information becomes a lot easier.

And if owners take the time to really form a good relationship with their prospect, they can easily move that relationship to the next step...which is partnership.

Once business owners envision the process they are moving through as a partnership, they are more apt to create trust, open communication and joint problem solving with their prospects.

And with these characteristics in place, the partnership has a good chance of going the distance.

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  Which Franchise is right for you How do you choose
  How to franchise your business

Article Tags: Corporate America, entrepreneurial ventures, entrepreneurship, franchise owners, Happy Tails Dog Spa, small business owners, the business, the business



Related Forum Posts
Re: Enticing Franchises - Top 9 List - All Franchise listed above are in millions of dollars. Do you have the list of Franchise in thousands
Re: Info for would be franchisers... - [quote="Sebastien":1d29sdv1]Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to. I just want to mention that all these magazines are NOT franchisee oriented. I mean these magazines are for franchise professionals. If you're looking to buy a franchise, you won't find much information in there. To answer your question, getting published in Franchise Times was fairly easy. I don't want to brag too much but I think I am known in the franchise industry. I was the marketing guy at Franchise.com for a few years before joining my new company, the World Franchising Network. So people know me and I have a very good relationship with Nancy Weingartner, the Managing Editor at Franchise Times. I was talking with her at the last Franchise Expo South in Miami and she mentioned she'd like me to be profiled. I was like "ok, sure!". I like this franchise executive profile thing in Franchise Times as it is rarely BS. People are usually really natural in there.[/quote:1d29sdv1] Thanks for the follow up Sebastien! And I can't say that I'm surprised that networking with the right people and managing your relationships with them properly are the keys to being published. I guess the old adage holds true of "it's not who you know, but who knows you" that's important.
how much for a franchise fee? - Dear Colleague There is no easy answer to this question. Things to consider: [list=] The sizeof the Franchise Clent base Expected Turnover Intellectual Property costs (recoup) Number of Franchises Number of employees Original Set up costs Franchise admin costs An example: A franchise that I was involved in setting was to a simple "lawn mowing/home repair" franchise. The Franchise included national/local advertising - preparation of client lists - general admin - central accounting etc The Franchise involved 300-500 clients - and an annual turnover of about $300,000 . The annual franchise fee was $30,000. Hope that this gives you some idea Take care Ian[/list]
Re: Franchise Surveys - Another good tool to researching a franchise is to speak with their existing franchisees. This contact information is included in most Franchise Disclosure Documents. In order to get a Franchise Disclosure Document or FDD as it is often referred to, you will have to complete a basic franchise application. The franchisor will then usually provide you with the FDD at that time. Included in that book of information is a list of the existing franchisees, the contract, the investment information etc... This information is required by Federal Law to be disclosed to your prior to making a purchase. So be sure to do your research and start with the Franchise Documents to get the initial information.
Re: Info for would be franchisers... - [quote="Sebastien":2gam0klq][quote="BuzzAroundBooks":2gam0klq]Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to.[/quote:2gam0klq][/quote:2gam0klq] That is really what I look for in any industry publication. We lead busy lives and when people fill their magazines with fluff, not only does it benefit no one, but it makes us truly appreciate those that don't. Thanks!


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