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Freshen Up Your Approach to Trade Shows

Written by: Flo Schell

Article Overview: Here's a five step approach to getting an awesome result at a trade show event, even if it's your umpteenth time attending the show.

Freshen Up Your Approach to Trade Shows

Here's a 5 step approach to getting an awesome result at a trade show event, even if it's your umpteenth time attending the show.

• TIP 1: Freshen up your approach to prospects. Smile at your prospect's face first and then look at his or her name tag.

• TIP 2: Invite your prospect 'into your booth area' to say 'hello'...let your actions be part of the invitation. (Arm waving is acceptable)

• TIP 3: Ask your prospect for permission to share a 'great' real life story.

• TIP 4: Let your story highlight at least 2 reasons why your business or product is recession-proof or recession-ready.

• TIP 5: High Five your prospect for attending the show. He or she has taken a positive, forward-moving action. Then, offer yourself as a ‘guide’ as they seek to get their needs met

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Article Tags: booth area, invitation, moving action, name tag, prospects, recession proof, smile, step approach, story tip, trade show, umpteenth time



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