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Freshen Up Your Approach to Trade Shows

Freshen Up Your Approach to Trade Shows

Here's a 5 step approach to getting an awesome result at a trade show event, even if it's your umpteenth time attending the show.

• TIP 1: Freshen up your approach to prospects. Smile at your prospect's face first and then look at his or her name tag.

• TIP 2: Invite your prospect 'into your booth area' to say 'hello'...let your actions be part of the invitation. (Arm waving is acceptable)

• TIP 3: Ask your prospect for permission to share a 'great' real life story.

• TIP 4: Let your story highlight at least 2 reasons why your business or product is recession-proof or recession-ready.

• TIP 5: High Five your prospect for attending the show. He or she has taken a positive, forward-moving action. Then, offer yourself as a ‘guide’ as they seek to get their needs met





Freshen Up Your Approach to Trade Shows - To learn more about this author, visit Flo Schell's Website.

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Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website


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Flo Schell
(Visit Flo's Website) Flo Schell, EdM, is Founder of Franchise Coaching Systems and author of Stop Selling Start Clicking (MP Press, 2006). Ms. Schell has been featured in Success magazine and The Wall Street Journal. She is the former Vice President of Franchise Development for Sylvan Learning Systems. Sign up for free newsletters geared toward latest trends in sales and franchising at www.FloSchell.com. Learn more about her new book at www.stopsellingstartclicking.com

Flo Schell is a Gold author on EvanCarmichael.com
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