Tweet

Stop Selling...Start Clicking!

Written by: Flo Schell

Article Overview: Small Business Owners...get ready to boost your business beyond what you ever thought possible by using The Magic Click! to create a solid and trustworthy foundation with each and every prospect.

Stop Selling...Start Clicking!

Small Business Owners...get ready to boost your business beyond what you ever thought possible by using The Magic Click! to create a solid and trustworthy foundation with each and every prospect.

Can you imagine taking a hidden skill that you already have and turning it into a launching pad for successful sales?

Think about the 'spark' you sometimes create when you're talking to someone for the first time.

Now imagine that 'spark' leading you to a magical connection that draws you closer to that person.

If you could create that 'spark' with each and every prospect in your pipeline, you'd be selling your products and services at a rapid clip.

That spark, my friends, is called The Magic Click!

Let's discuss it further.

Even though Websters dictionary defines sales as a one time event where money is exchanged, we all know that there is more to it than that.

In fact, sales is a process that starts with solid preparation, moves to a sincere connection, and culminates in a diligent follow up stage.

Stop Selling...Start Clicking! provides a strong 10 step sales model that starts with preparation. As the sales professional, you will get clear on who you are and what you have to offer. You'll list each problem that your business solves so that you can easily tell prospects what you do. And then you'll create a marketing image for your prospects to see and hear.

When your Preparation Phase is complete, you'll move on to The Connection Phase. In this phase, you'll be meeting and greeting potential customers everywhere. You'll be crafting your 'Care and Share' so that you're completely comfortable with what to say to others at networking events. And introverts, take note. The 'Care and Share' works for all personality types. You do not need to be an extrovert to excel at connecting with others.

Once you meet a potential customer, you will have your chance to really connect and create The Magic Click!

The Magic Click! is that wonderful spark that occurs when two people are talking for the first time and find something that they connect around. Perhaps it's a sports team that they both follow, or a vacation spot that they both enjoy, or a region of the country that they both grew up in.

When you feel The Magic Click! you'll know it. Your ears will perk up, your heart may even race a bit, you'll feel a level of excitement in wanting to know this person further.

Creating this Magic Click! is at the core of this heart-based sales model.

Here's an example of how you might create such a Click! by telephone.

Sales Professional: "Hello James...so good to meet you. Where are you calling in from today?"

James: "Hi. Good to meet you too. I'm calling from Florida."

Sales Professional: "Oh, where about in Florida?"

James: "Vero Beach"

Sales Professional: Oh, I just love Vero Beach. Is that little taco stand still on the corner of Main Street?"

James:"You know it is! They have the best tacos in town."

Sales Professional: "Well, I certainly look forward to meeting you in person soon. Maybe we can share a taco together!"

This Sales Professional has created The Magic Click!

This Click! will set the foundation for a strong relationship. The Sales Professional will build on this Click! and use it to take the prospect to the next step.

Once a connection has been made, the Sales Professional will move into commitment and then living together.

In the living together phase, the Sales Professional will be deepening the relationship and strengthening it. This means treating the customer with integrity, empathy, and openness. This means tackling tough issues with care...treating the customer well at every opportunity...and allowing the customer to leave the relationship with clarity and closure.

Finally, when a customer relationship does end, your job is to create a soft landing. Honor that customer for the time they've spent with you. Stay in touch for a long, long time. And know that when that customer needs you again, you'll be easy to access and ready to serve.

Until we meet again, happy clicking!

Related Articles
  Pay per Click Fraud
  How To Find The Best Premier Internet Marketing Education - 5+ Quick Warning Tips
  No-Cost DIY Website Makeover
  You're Not Crazy--You're an Entrepreneur
  Stop and Close Popups Properly

Article Tags: Magic Click, prospect, sales model, sales model, Sales Professional, spark



Related Forum Posts
Decide your market first - Stop for a second and decide exactly who it is that you want to sell your product to. Once you've done this you'll have a far better idea of where to find them and what it is that they're interested in Cheers
Other Great Books... - Feel The Fear And Do It AnyWay - Susan Jeffers How To Stop Worrying And Do It Anyway - Dale Carnegie ('What's the worst that could happen - the worst?' Then prepare yourself for that and reality is such a relief!).
Re: New Idea...suggestions please - People, it's easier than you think in some cases. Say you are replying to a question and you are about to refer to company ABC's website. Stop and explore their site for their affiliate program. If they have one, register and use your affiliate link in your post. If this takes time, you can post a regular link first, then come back and edit your reply by swapping for your affiliate link. If you post regularly, you'll soon have accounts at all the affiliate exchanges and you'll start getting money from your referrals. How about it?
Re: What is your biggest challenge? Today? - [quote="GT Bulmer":10b1rb6o]sounds like keeping one foot on the dock and one in the boat, doesn't it?) I've had suggestions of interest from other high profile potential clients but I have chosen not to pursue them at this time.[/quote:10b1rb6o] Hi GT, Who knows, perhaps you'll need to take that leap of faith and "burn your bridges" (of escape/going back) like Dale Carnegie suggests in "How to Stop Worrying and Start Living" to get to the next level and reach your income goal. Complacency and comfort can be death.
Re: Business Coaching Resources - You're fortunate when you can find a Business Coach who has experience beyond where you've been and even where you are going. When your budget is slim and even after, it's good to have a mentor. Several of various backgrounds are very useful. They can be teachers, professors, pastors, business people, family members, bosses and former bosses. You have to be clear on what you want and what you desire to achieve, be able to convey it as simply as possible. Stop and listen and don't over tax their time. You should always expect results whether from a Business Coach or Mentors. If you're not gtting results, you're either not focused or you need to upgrade the quality of your mentors/coaches. Always surround yourself by people smarter than you.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Using Social Media Marketing

Let's Skip the Offshore Horror Stories

Civility in the Workplace---Is it Decreasing?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.