Tweet

Aid That Franchisors Provide to Franchisees

Written by: Sebastien Page

Article Overview: A review of what type of aid franchisors can offer their franchisees, including training, financial assistance, support, location selection and advertising.

Aid That Franchisors Provide to Franchisees

Franchisors typically provide lots of aid to their franchisees, including the following:

- Training/Operations manual: Franchisors provide their franchisees with a detailed operations manual that contains instructions for carrying out their operating system. The operations manual lists the rules, standards and specifications of the franchise as well as the specific responsibilities and tasks of the franchisor. Information such as performance/management standards, processes and protocol and employee roles is also contained in the manual. In addition to an operations manual, franchisors provide operating system and business training for franchisees. Training can take place at any location designated by the franchisor, including corporate headquarters.

- Financial Assistance: While not all franchisors offer financial assistance, many have financing programs in place to help their franchisees

- Support: The vast majority of franchisors offer ongoing support to their franchisees, i.e. administrative (human resources, accounting) support and/or technical support. Additionally, franchisors advise on insurance requirements, employee issues, and any other matters of concern relating to franchise operation. Nearly all franchisors provide franchisees with hotlines for ongoing support.

- Location Selection: A number of franchisors either select a location for their franchisees or help franchisees select a location. This is particularly beneficial to franchisees because franchisors have experience with choosing successful locations.

- Advertising: National and local advertising efforts are generally initiated by franchisors on behalf of their franchisees. Franchisors use direct mail campaigns, public media relations efforts, and TV/radio commercials to advertise, and either require franchisees to pay into a fund or offer a split-cost co-op arrangement.

For more franchise information, please visit www.WorldFranchising.com.

Related Articles
  Negotiating the Terms of Your Franchise Agreement
  6 Attributes of Franchise Systems Worth Investing In
  Handling Explosive Growth
  How Can You Get Out of a Franchise?
  FranchisorFranchisee Relationship

Article Tags: business training, corporate headquarters, cost co, direct mail, financial assistance, financing programs, franchise information, franchise operation, franchisees, franchisor, hotlines, human resources accounting, insurance requirements, local advertising, location selection, mail campaigns, management standards, ongoing support, radio commercials, support location



Related Forum Posts
Re: Ideas on Using Twitter for Business - I would like to add: Provide support through Twitter Offer giveaways + contests
Re: Ways to Boost Productivity - 1. Give Employees More Than a Paycheck 2. Provide Better eSupport Channels to Promote Self-Service 3. Complete your most dreaded tasks first thing in the morning. 4. Outsource as much as possible 5. . Turn off the TV.
Hiring good people - Thanks everyone. From the PROFIT companies the success formula seems to be: - Give employees responsibilities that make them stretch themselves - Provide them with a good work environment and happy co-workers - Invest in them by giving them training - Build projects with them to give them some ownership of the idea - Make sure they fit your company culture And almost all of them say: Hire slow, fire fast.
The Little Man Introduction - Good Morning, This is John Hoover from Little Man Consulting. Our company has been floating along as a after thought for a few years. This year we decided to make a go of it. So far we are doing great. We are Virtual Administrators, Web Developers, Database Designers, and Software instructors. Basically, if you have someone in your office to do it, we can do it virtually. Our company was created to "Provide Big Business Resources to the Small Business". Wish me luck, I plan on revolutionizing the small business world with this!
Think like an Association - Hey Sebastian, Maybe you could try thinking like an Association... I would study the structure or formats used by other Associations. What are they doing to add value for their members? The BBB plays a monitoring role for consumers by gathering data about business' that are behaving badly. And they're pretty successful at it too. Maybe you can offer a 'Platinum Program' that franchisors buy into. Accredited members only. Criteria could be strict: 1. Age (stability): 10+ years 2. Satisfied franchisees: 85% + satisfaction 3. Size (stability again): 250 units 4. Strong profits 5. Great management -Maybe a 'Gold Program' for those Franchisors that aren't quite at that level, but can strive to reach it... -Top 100, 500, 1000 Listing for qualified members... maybe a slap at Entrepreneur.com and their biased top 10 lists... -Maybe act as a monitor like BBB? -Maybe team up with FranSurvey OR do something similar for each member (not sure about Fransurvey's rep, but I like the concept) There's so much discontent within the franchising arena that I think if you were part of the solution, then you could create a win/win with your Association. The only downside is that this power can get abused if there aren't good checks and balances within the association.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

3 Health Insurance Misconceptions

10 Steps to a Great Support Team

Ten Things You Can Do To Be a Better Leader

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.